Considering a
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About You
The truth is, we’re not looking for just anyone to represent the TruGreen brand. We’re searching for those who want to grow a substantial business through using every aspect of the guidance, support and experience which TruGreen have to offer.
What you’ll need to bring to the table.
Ambition – Our focus is to maintain our standing as one of the biggest and best providers of lawn care services in the UK. As such, it is key that our franchise partners have a drive to be the biggest and best within their own territory area.
Hard Work – Dedication, perseverance and full commitment will be required to get your business off the ground. We’re with you every step of the way but there are no shortcuts to success. Put simply, you’ll get out what you put in.
Experience – Perhaps you have some experience in lawn care, previously run a business or have a great background in customer service. Running a TruGreen lawn care franchise will allow you to draw on a range of past expertise and bring value to your investment.
Adaptability – We’re constantly updating and developing our operations to better meet the needs of customers, so you’ll need to be open to exploring new and exciting opportunities to ensure that TruGreen stay ahead of the game.
Delivering Excellence – TruGreen is a service provision business. We want our customers to be wowed at every stage. If you’re someone who sees the reward in going the extra mile, keep reading.
Using the above, you’ll be sure to get ahead of the competition.
Peter & Michelle Lewis
Cardiff
TruGreen partner since 2020
Michelle, previously an international business woman spent her long days making positive changes to other people’s lives for 30 years and in 2020, decided that it was time to make a change to hers and Peter’s life for the better. Thus, investigating the prospect of owning their own business.
Stephen Graves
South Bedfordshire
TruGreen partner since 2010
Stephen inherited the business from his father Les, who successfully operated the business for 8 years previous. Since operating the business, Stephen has welcomed 17% more customers in to his TruGreen lawn care programme.
Let’s talk…
About Us
TruGreen are the largest lawn care brand in the world.
Franchising in the UK and a member of the British Franchise Association since 2004, our brand is renowned for delivering professional lawn care services to the consumer, as well as being recognised as a money-making business opportunity for entrepreneurs across the country.
Our commitment to digital marketing has meant that our consumer webpage is top performing, with all local webpages securing a position on page one of Google. This helps our customers to find their local TruGreen franchise.
Digital innovation doesn’t stop there, TruGreen franchise owners also have exclusive access to a purpose-built business management system. The system provides business owners with all of the relevant management information that they need to run a first-rate lawn care business.
Choose the low-risk route in to being in business for yourself, not by yourself, with a TruGreen Franchise.
Let’s talk…
Your Customers
You’ll get to meet customers from all walks of life.
From families maintaining a healthy and safe lawn for their children to play on, to the elderly who enjoy looking at the splendour of their well-kept garden. TruGreen service a wide range of customers, but they all have one thing in common… the need for a lush, green lawn all year round.
TruGreen customers are accustomed to beautiful lush and green lawns all year round, and therefore, enjoy our services on a regular basis as part of a treatment plan. For that reason, our franchise owners benefit from regular, recurring income, with an added boost through extra one-off services and treatments when requested by customers.
Repeat custom and recommendations are the bread and butter of our business model. If you take care of your customers, they’ll take care of you.
Let’s talk…
The Lawn Care Market
Did you know that 87% of households in the UK have a garden?
That equates to over 23 million gardens in the UK where your services could be delivered.
As such, the demand is huge and growing as over 100,000 new homes are built in the UK each year. Your territory potential grows year on year.
But what else impacts the lawn care market?
Digital Era – with advances in technology, finding and hiring a reputable lawn care business has been made simple through our online customer journey. With the help of our presence on Google, social media and various review platforms at the consumer’s fingertips, it has become quick and easy to hire the right lawn care provider in just a few clicks.
Increase in working from home – It may sound odd but it is expected that the increase in people working from home will actually create even further demand for lawn care, Why? Put simply, if you’re spending more time at home, you’ll want to enjoy your surroundings. Being able to look or go outside to enjoy your lawn is simply a luxury most consumers want to enjoy.
Growth in disposable income – With household disposable income on the rise, it’s no wonder that based on all of the factors above, lawn care services are no longer an extravagant luxury but an affordable way to maintain a beautiful lawn all year round.
Cleans the environment – Customers can do their bit for the environment by having their lawn taken care of. Lawn grass helps to clean the air in which we breathe by trapping carbon dioxide, decreasing noise pollution and reducing ground temperatures.
Let’s talk…
Available territories and resales
England
- Bristol
- Cambridgeshire
- Cheshire
- City of London
- Cornwall
- Cumbria
- Derbyshire
- Devon
- County Durham
- East Riding of Yorkshire
- Essex
- Greater London
- Greater Manchester
- Hertfordshire
- Kent
- Lancashire
- Leicestershire
- Merseyside
- Norfolk
- North Yorkshire
- Northamptonshire
- Nottinghamshire
- Oxfordshire North
- Rutland
- Shropshire
- Somerset
- South Yorkshire
- Staffordshire
- Suffolk
- Warwickshire
- West Midlands
Scotland
- Edinburgh
- Glasgow
- Aberdeen
- Dundee
- Stirling
- Inverness
Wales
- Newport
- Swansea
- Bangor
- St Davids
- St Asaph
Northern Ireland
- Fermanagh
- Tyrone
- Londonderry
- Antrim
- Down
- Armagh
Resales
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Bristol
2
Cambridgeshire
3
Cheshire
4
City of London
5
Cornwall
6
Cumbria
7
Derbyshire
8
Devon
9
County Durham
10
East Riding of Yorkshire
11
Essex
12
Greater London
13
Greater Manchester
14
Hertfordshire
15
Kent
16
Lancashire
17
Leicestershire
18
Merseyside
19
Norfolk
20
North Yorkshire
21
Northamptonshire
22
Nottinghamshire
23
Oxfordshire North
24
Rutland
25
Shropshire
26
Somerset
27
South Yorkshire
28
Staffordshire
29
Suffolk
30
Warwickshire
31
West Midlands
32
Edinburgh
33
Glasgow
34
Aberdeen
35
Dundee
36
Stirling
37
Inverness
38
Newport
39
Swansea
40
Bangor
41
St Davids
42
St Asaph
43
Fermanagh
44
Tyrone
45
Londonderry
46
Antrim
47
Down
48
Armagh
49
West Sussex
50
Newbury, Basingstoke, Winchester and Salisbury areas
51
Cardiff, The Vale of Glamorgan and Bridgend
52
Milton Keynes & West Northants
53
Oxfordshire, Buckinghamshire and Bedfordshire
Let’s talk…
What You Need
As well as a love for the great outdoors, to be a successful TruGreen business owner, you will need discipline to follow a proven business model and the drive and ambition to prosper in a competitive market.
Communication and organisation skills are essential in building a loyal customer base. Our most successful franchisees possess these skills in abundance.
As experience is not necessary, you will need to be open to learning about your new vocation to build up your sector, brand and business knowledge.
The TruGreen franchise is a full-time commitment, as such, you’ll need to dedicate much of your time to the business in the early days to build a solid structure to foster a strong culture for growth.
With up to 100% finance available to many (subject to status), financing your new venture could not be more affordable. You do need to be financially secure whilst your business finds its feet in the early days, meaning that you can reap the financial benefits in the future.
