Considering a
lawn care franchise?

Let’s talk!

About how joining the world’s largest lawn care franchise can help you to build a business turning over in excess of £700,000 in 5 years

23m

…the estimated number of UK properties with lawns.

83%

…average gross profit.

90%

…recurring customers.

33 years

…as a leading lawn care franchise.

Let’s talk…

About You

TruGreen is a lucrative opportunity for business-minded individuals who want to grow a scalable operation with a significant return and asset value through a unique model for success within the expansive lawn care industry.

If you want to develop a scalable business by using every aspect of the support TruGreen offers, we have the tools to help you grow.

Your role

You will focus on developing your business by working closely with our support team to implement and follow a structured seasonal marketing plan to ensure upward growth. 

Though our service is lawn care, TruGreen is a sales and marketing business, not an owner-operated outfit.

From day one, your role will be running the business as a manager to develop the business through structured, seasonal sales and marketing plans.

With TruGreen, you do growth work, not grunt work.

A key partner contributing to the growth of your investment will be your team of technicians. Trained in the specialist services that TruGreen customers trust and enjoy, your lawn care technicians are a crucial part in ensuring your success.

Senior Technician Role

In the beginning, your technician will be the face of your business. While your business grows, they should be “on the lawns” full time, working towards training your next technician in Year 2.

As the business grows, they must be able to diversify their role to support you with marketing activity and admin.

All of which, we can support you with. A journey together.

We look for a special kind of individual to award our franchise opportunities to, you must be ambitious, determined and focussed.

Is that you?

Peter & Michelle Lewis

Cardiff
TruGreen partner since 2020

Michelle, previously an international business woman spent her long days making positive changes to other people’s lives for 30 years and in 2020, decided that it was time to make a change to hers and Peter’s life for the better. Thus, investigating the prospect of owning their own business.

Stephen Graves

South Bedfordshire
TruGreen partner since 2010

Stephen inherited the business from his father Les, who successfully operated the business for 8 years previous. Since operating the business, Stephen has welcomed 17% more customers in to his TruGreen lawn care programme.

Let’s talk…

About Us

TruGreen has been franchising in the UK and a member of the British Franchise Association since 2004.

We’re renowned for professional lawn care services and a tru-ly scalable business opportunity for ambitious entrepreneurs.

Our story

TruGreen’s roots can be traced back to 1973, when the company was founded in Michigan, USA.

Fast-forward 17 years to 1990, the brand was purchased by ServiceMaster, bringing exceptional lawn care services to the UK from across The Atlantic.

Since then, the TruGreen brand has become synonymous with exceptional service, the highest standard of tailored lawn care treatments and technological advancement both behind the scenes and in our service offering.

Whether through our unique Brand Management System and systems for success or through market-leading products and services, we’re always looking forward, advancing lawn care franchising and focusing on the same goal we have always had… to cultivate thriving businesses and healthy, green grass with no weeds.

Choose the low-risk route in to being in business for yourself, not by yourself, with a TruGreen Franchise.

Proud members of The bfa since 2004.

Let’s talk…

Your Customers

Your TruGreen business will serve, market and sell to customers from all walks of life.

From families maintaining a healthy and safe lawn for their children to play on to more elderly customers who enjoy looking at the splendour of their well-kept garden.

TruGreen services a wide range of customers, but they all have one thing in common… the need for a lush, green lawn year-round.

Yes, year-round.

TruGreen is a lot of things… but one thing it is not is a summer job.

TruGreen customers are accustomed to beautiful lush and green lawns all year round, and therefore, enjoy our services on a regular basis as part of a treatment plan. For that reason, our franchise owners benefit from regular, recurring income, with an added boost through extra one-off services and treatments when requested by customers.

Repeat custom and recommendations are the bread and butter of our business model. If you take care of your customers, they’ll take care of you.

Let’s talk…

The Lawn Care Market

Growing Lawns – A Flourishing Market

87% of households in the UK have a garden.

That equates to over 23 million homes in the UK where you can make money. And counting…

Over 100,000 new homes are built in the UK each year. Your territory potential grows year on year.

The lawn care market is fast-paced, could you keep up without us?

Digital Era – with advances in technology, finding and hiring a reputable lawn care business has been made simple through our online customer journey. With the help of our presence on Google, social media and various review platforms at the consumer’s fingertips, it has become quick and easy to hire the right lawn care provider in just a few clicks.

Increase in working from home – It may sound odd but it is expected that the increase in people working from home will actually create even further demand for lawn care, Why? Put simply, if you’re spending more time at home, you’ll want to enjoy your surroundings. Being able to look or go outside to enjoy your lawn is simply a luxury most consumers want to enjoy.

Growth in disposable income – With household disposable income on the rise, it’s no wonder that based on all of the factors above, lawn care services are no longer an extravagant luxury but an affordable way to maintain a beautiful lawn all year round.

Cleans the environment – Customers can do their bit for the environment by having their lawn taken care of. Lawn grass helps to clean the air in which we breathe by trapping carbon dioxide, decreasing noise pollution and reducing ground temperatures.

Let’s talk…

Available territories and resales

England

  • Bristol
  • Cambridgeshire
  • Cheshire
  • City of London
  • Cornwall
  • Cumbria
  • Derbyshire
  • Devon
  • County Durham
  • East Riding of Yorkshire
  • Essex
  • Greater London
  • Greater Manchester
  • Hertfordshire
  • Kent
  • Lancashire
  • Leicestershire
  • Merseyside
  • Norfolk
  • North Yorkshire
  • Northamptonshire
  • Nottinghamshire
  • Oxfordshire North
  • Rutland
  • Shropshire
  • Somerset
  • South Yorkshire
  • Staffordshire
  • Suffolk
  • Warwickshire
  • West Midlands

Scotland

  • Edinburgh
  • Glasgow
  • Aberdeen
  • Dundee
  • Stirling
  • Inverness

Wales

  • Newport
  • Swansea
  • Bangor
  • St Davids
  • St Asaph

Northern Ireland

  • Fermanagh
  • Tyrone
  • Londonderry
  • Antrim
  • Down
  • Armagh

Resales

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1

Bristol

2

Cambridgeshire

3

Cheshire

4

City of London

5

Cornwall

6

Cumbria

7

Derbyshire

8

Devon

9

County Durham

10

East Riding of Yorkshire

11

Essex

12

Greater London

13

Greater Manchester

14

Hertfordshire

15

Kent

16

Lancashire

17

Leicestershire

18

Merseyside

19

Norfolk

20

North Yorkshire

21

Northamptonshire

22

Nottinghamshire

23

Oxfordshire North

24

Rutland

25

Shropshire

26

Somerset

27

South Yorkshire

28

Staffordshire

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Suffolk

30

Warwickshire

31

West Midlands

32

Edinburgh

33

Glasgow

34

Aberdeen

35

Dundee

36

Stirling

37

Inverness

38

Newport

39

Swansea

40

Bangor

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St Davids

42

St Asaph

43

Fermanagh

44

Tyrone

45

Londonderry

46

Antrim

47

Down

48

Armagh

49

West Sussex

50

Newbury, Basingstoke, Winchester and Salisbury areas

51

Cardiff, The Vale of Glamorgan and Bridgend

52

Milton Keynes & West Northants

53

Oxfordshire, Buckinghamshire and Bedfordshire

Let’s talk…

What You Need

To be a successful TruGreen business owner, you will need discipline to follow a proven business model and the drive and ambition to prosper in a competitive market.

Communication and organisation skills are essential in building a loyal customer base. Our most successful franchisees possess these skills in abundance.

As experience in lawn care is not necessary, you will need to be open to learning about your new vocation to build up your sector, brand and business knowledge.

The TruGreen franchise is a full-time commitment, so if you decide to join as an investment, you’ll need to employee a dedicated manager to foster a strong culture for growth.

With up to 100% finance available to many (subject to status), financing your new venture could not be more affordable. You do need to be financially secure whilst your business finds its feet in the early days, meaning that you can reap the financial benefits in the future.

Let’s talk!

Call us on 0116 275 9000
or email us from here

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ServiceMaster Limited incorporated and registered in England and Wales with registered number 01250088 whose registered office is ServiceMaster House, The Whittle Estate, Cambridge Road, Whetstone, Leicester LE8 6LH and whose correspondence and trading address is ServiceMaster House, The Whittle Estate, Cambridge Road, Whetstone, Leicester LE8 6LH.

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