Much of the TruGreen model is based on not only attracting, but retaining customers.
But why is it important to retain customers?
That’s because the lifetime value of a customer is greater in a TruGreen business because of regular recurring income. It is very much a numbers game of attracting and servicing more clients each day, week, month makes reaching targets easier and much easier to predict.
Having regular recurring income allows you to better manage staff levels, resources and investments. Our exclusive business management system helps this process along so that you can make data informed decisions. Data informed decisions can be lower risk, preventing costly and poorly timed decisions.
How can you retain customers?
- Understand customer needs, meet and if you can, surpass them
- Learn from mistakes
- Ask customers for their feedback and act upon it
- Reward loyalty
- Provide excellent customer service
- Don’t become complacent
All of the above points are thoroughly covered in our TruGreen franchise training academy. Again, our exclusive business management system helps to document the customer journey through the customer relationship management functionality.
If you’d like to build a scalable business through building and retaining a customer base, we’d love to hear from you. Contact our friendly franchise sales team on 0116 275 9005 / firstname.lastname@example.org for territory and training information