Owner of TruGreen Gloucestershire wins the TruGreen Franchisee of the Year Award

The owner of TruGreen Gloucestershire, Mike Simmonds is celebrating after winning the coveted Franchisee of the Year Award at ServiceMaster Live! 

Held in May, ServiceMaster Live! Was the culmination of two years of planning on behalf of the ServiceMaster team after COVID regulations meant that the event was postponed for two consecutive years.

But, with it now safer to do so, franchisees from across the ServiceMaster brand family – including TruGreen – gathered under one roof to network, celebrate, and share in the joys of franchising.

One of the final parts of the event was an awards ceremony that saw franchisees rewarded for their outstanding work and contributions to their respective brands over the past two years.

One such winner was Mike Simmonds of TruGreen Gloucestershire, who won the prestigious TruGreen Franchisee of the Year award. This isn’t Mike’s first taste of victory, as during our last Summer Summit in 2019 – when he was still new to his business – he won the Rookie of the Year Award. Now with two years more experience managing his business in the more challenging conditions that the COVID-19 pandemic brought about, Mike has proven himself once again to be an outstanding TruGreen franchisee. The best of the best.

Of his prior and continuing success, Mike says, “Winning the Rookie of the Year award in 2019, in our second year of trading, was a highlight for the early years of the business however building upon this to win Franchisee of the Year in both 2020 and now 2021 tops this. We have always had a plan to work with more customers year on year, to create and maintain even more lawns for a growing number of people to have pride in. Whether our customers want a quality lawn for their children or grandkids to play on, or want a lawn to sit and admire with a glass of G&T on a summer’s evening, we are proud to play a part in this. With challenging times for many during the last few years, interest is continuing to grow in terms of people wanting to improve their homes and garden. With this in mind, we are looking forward to continuing to grow in the coming years, welcoming new clients into our business.”

Due to his background in business development, it is no surprise that Mike’s business has grown in the way that it has. He has been able to use his extensive know-how to grow a lawn care business with flourishing success in just a few years. As proven by a business growth of over 50% in the last year. Born and raised in Gloucestershire, Mike prides himself on being able to work within his community to provide his customers with exceptional service and exceptional lawns. During his first 12 months as a TruGreen franchisee, Mike’s business grew quickly, establishing a loyal and ever-growing customer and staff base that has only grown as the years have gone on – including the employment of additional full-time technicians this year which has required a move to new premises to accommodate the growth of the size of his business.

Mike describes working in Gloucestershire as ‘like working in his own back garden,’ and has cultivated a client base of devoted and happy customers who have nothing but the highest praise for both his friendliness, knowledge and professionalism. Awarded based on both financial results and engagement in the community, the Franchisee of the Year Award is proof of all of Mike’s hard work and his genuine love for his customers. Therefore, it was a no-brainer that this pinnacle of franchisee prestige should be awarded to him.

Speaking of his award, Mike says, “Both the team and I are really proud to have won the franchise of the year award. Since launching our business back in early 2018, we have strived to deliver a leading service to our clients, creating and maintaining lawns which can be enjoyed by many. Receiving the award at ServiceMaster Live was a great way to see that we are delivering on this goal. We are subject to many factors which affect our lawns, most notably mother nature and the weather conditions we have. As such, our approach of partnering with our customers and having a fluid ongoing working plan is key to this success.”

TruGreen’s Brand Leader Steve Welch added, “Mike is a worthy winner of the TruGreen Franchisee of the year award, with strong revenue growth of 54% in the past year, which has been achieved through focussed marketing, the continual acquisition of new customers, the employment of technicians and additional vans on the road, showing that there is no upper limit to what can be achieved when operating a TruGreen Professional Lawncare Franchise.”

And Siân Lovatt, TruGreen Marketing Manager said, “Mike is a worthy winner of our Franchisee of the Year award. He consistently follows the model and is a team player and model franchisee. Mike consistently attends our brand development and marketing meetings, always bringing fresh ideas to the table for us to discuss. Well done Mike!”

We would like to thoroughly congratulate Mike on this brilliant achievement and for all of his hard work as an outstanding TruGreen franchisee.

If you are in the Gloucestershire area, including, Gloucester, Cheltenham, Tewkesbury, Stroud and Forest of Dean, get in touch with Mike and his team by calling 01452 223329 or 07722 045855 to receive your free 14-step lawn analysis today and start a treatment plan tailored to you.

Or, if like Mike, you would like a career that allows you to spend your days outside, providing quality lawn care services to your local community, get in touch with our friendly franchise sales team today to find a sale opportunity near you.

Written by Tom Page, Digital Content Writer

TruGreen Downlands wins the Marketing Franchisee of the Year Award

Jonathan Bell, the owner of TruGreen Downlands is celebrating after winning the coveted TruGreen Marketing Franchisee of the Year award at ServiceMaster Live!

After setting up his business in 2016, Jonathan Bell has taken TruGreen Downlands from strength to strength, including persevering through the COVID-19 pandemic and now winning an award for TruGreen Marketing Franchisee of the Year.

Offering lawn care services throughout Swindon, Wantage, Devizes, Hungerford and more, TruGreen Lawncare is everyone’s one-stop-shop for professional and highly-rated lawncare. From Moss Treatments, Scarification, Weed Control to lawn Pest Management and more – TruGreen Downlands offers it all. The difficulty for many business owners is attracting customers to hear about all of the amazing services they offer.

But this year, Jonathan has excelled at just this, as evidenced by his winning this prestigious award. Marketing Franchisee of the Year was introduced in 2020 to recognise the exceptional marketing efforts of a franchisee who goes above and beyond to spread the word of their services far and wide.

Of his award, Jonathan says he is “Delighted. It feels really good to have the focus on marketing that I’ve been doing over the past year be officially recognised by the wider brand,” he says. This focus took many forms, such as multiple branded vehicles and some exceptional reviews, but Jonathan attributes his marketing success to “hard work and following the TruGreen business model”, which in his case, looks like utilising the best time of the year for every TruGreen to its full potential.

“Using the time during the spring period – which is our busiest period, through a leaflet drop I was able to double the number of enquiries I usually get,” Jonathan says.

TruGreen Marketing Manager Siân Lovatt was thrilled with Jonathan’s work in the last 12 months. She says, “Jonathan was a clear winner of Marketing Franchisee of the Year for me this year. Not only does he proactively engage with the marketing team, but he also has a clear marketing plan along with some clear marketing objectives for his business. Earlier this year off his own back, Jonathan offered to help Head Office with some facts and figures for a large project and organised getting these from franchisees within the TruGreen network. Already Jonathan has seen a return on investment from his marketing initiatives. Not only is Jonathan proactive in all local marketing but he is also engaged with national activities and is a keen team player. Well done Jonathan, this award is thoroughly deserved!”

If you would like to grow your very own TruGreen business with the help of a dedicated franchise support staff, who are on hand to help you with every aspect of running your business, get in touch with our friendly franchise sales team today to find available territories near you.

Written by Tom Page, Digital Content Writer

Owners of TruGreen Hampshire South take home the Marketing Award

The owners of TruGreen Hampshire South are celebrating after winning Marketing Rookie of the Year at this month’s ServiceMaster Live!

Left to right: Sandra, TruGreen Brand Leader Steve Welch, Alwyn, and TruGreen Marketing Manager Siân Lovatt at ServiceMaster Live!

Held in May, ServiceMaster Live! was a gathering of franchisees from across the ServiceMaster brand family under one roof to network, celebrate, and share in the joys of franchising.

This included an awards ceremony to reward our franchisees for their outstanding work and contributions to their respective brands over the past two years. One such award was the Marketing Rookie of the Year Award, won by franchise owners of TruGreen Hampshire South, Alwyn and Sandra Rees. This award was given based on a franchisee’s contribution to the marketing of their business in the past year. Marketing plays a vital role in the success of a business – but can be tricky to get right, especially when you are still getting to grips with your business yourself. But as Alwyn and Sandra have proven in the last 12 months, hard work, adaptability, teamwork, and dedication to a business translate directly to success via the efforts of earnest marketing and a love for the work you do.

Alwyn and Sandra started their TruGreen business in March 2021 after having both worked in the corporate world for most of their working lives. A key to their success has been the clear development plan, that they started their business with, and their ability to work together to maximise their joint potential. Now in practice, Alwyn leads the operational aspects of the TruGreen business, working on the lawns to help customers achieve the lawn of their dreams, whilst Sandra looks after the admin & accounts and helps with work on the lawns.

TruGreen’s Marketing Manager Siân Lovatt says, “Following the introduction of our Marketing awards in 2020, I have been blown away by some of the contributions to marketing in the last 12 months by franchisees.

“The idea of the Marketing Rookie of the Year award was to recognise and appreciate a new up-and-coming franchisee that not only follows the marketing plan but also contributes to both national and local marketing initiatives. Alwyn and Sandra are worthy winners of this award after a great first year in business with TruGreen. Not only are they keen to grow their business through marketing but they also understand the importance of investing in marketing in their business.

“Throughout the last year, they have grown their customer base through using marketing initiatives such as leafleting campaigns, all types of social media, Google ad words and other mediums. They consistently attend marketing meetings and get heavily involved with the planning of both national and local marketing. Both are forward-thinking and open-minded when it comes to their marketing plan and aren’t afraid to change it if they need to! I’m really excited to see where the next year takes them both and am looking forward to working with them to help them achieve their goals over the coming months.” Finished Siân

Alwyn and Sandra say they are overjoyed and very grateful to have won Marketing Rookie of the Year and want to extend thanks to: “Everyone who has helped us in our first year as business owners of TruGreen Hampshire South, Waterside and New Forest. We are delighted to have been presented with this award during the recent ‘ServiceMaster Live!’ event.”

They went on to say, “As new business owners, we are acutely aware of the need to continually invest and reinvest in marketing our services and the TruGreen brand. We feel very grateful that over 200 customers have chosen to trust us to look after their lawns during our first year of business, and without our focus on marketing this would not have been possible.

Our thanks must also go to Steve Welch (TruGreen Brand Manager), Sian Lovatt (TruGreen Marketing Manager) and Tim Marshall (Social Media and Communications Coordinator) for helping us along the way. As we start our second year, we are very much looking forward to the challenge of growing the business (pun intended!)”

If, like Alwyn and Sandra, you would like to grow your very own successful business that allows you to spend your days outdoors providing customers with the lawn of their dreams, get in touch with our friendly franchise sales team today to find available territories near you.

Written by Tom Page, Digital Content Writer

Meet the Franchisee: Jonathan Bell from TruGreen Downlands

We sat down with Jonathan Bell, owner of TruGreen Downlands to chat about his experience as a TruGreen franchise owner.

Jonathan started his TruGreen business in 2016 after working in many different types of businesses and sectors including leisure, retail, pubs, clubs, restaurants, and childcare. During this time, he was able to get a feel for leadership roles as both a managing director and a CEO.

After what had already proven to be a successful career in these sectors, Jonathan decided that he wanted to do something for himself and start his own business. He knew he wanted to work in a different sector and try something different, the only problem was, that he was not sure what.

“I wasn’t really sure at the beginning of that process what I wanted to do, and the first thing I decided was gardening. But when I looked at that, I really didn’t think there was a sustainable business I could grow, in that, there are only a certain number of customers you can look after by yourself. So, I moved from there quite quickly to the lawn care services sector and I looked at a number of franchises.”

Jonathan knew that he wanted to go the franchising route because he knew that in moving into a new sector, he would need more support. When he then found ServiceMaster and TruGreen, he says he was reassured by the amount of aid that would be given to him as a business owner on multiple fronts.

“I knew a little bit about lawn care but I didn’t know enough – and one of the reasons I chose ServiceMaster was when I went to speak to the people at ServiceMaster there was a corporate feel to the organisation so I recognised that they had an HR department, an IT department, and a brand manager, and that made me feel comfortable about them. There was a structure that I recognised and would give me that sort of comfort and support as I went through to start running my own business.”

Jonathan says that to this day, the best thing about running a TruGreen business is the support he gets in every aspect of business operation from ServiceMaster.

“Having the support of all of the highly motivated people at ServiceMaster, across the board, but in particular the technical support means that you’re able to find out information about the technical side of lawn care if you need help with that – and in the early days, you do. But also, the support from It with the brand software, but also the marketing department, which is vital to help grow the business.”

He says that this gives the network a great community feel which was very lovely to have during the COVID19 pandemic and subsequent lockdowns.

“ServiceMaster facilities us [TruGreen franchise owners] getting together to support each other, and actually when COVID started in 2022, it looked like the meetings, where we used to go and meet each other around the country a couple of times a year, would stop. But we actually moved forward a step with our meetings by moving to Zoom meetings or Teams meetings every Thursday night. And that’s really good because it gives the franchisees the ability to share their own journey, to learn from people who are further down the road than you are, and then as you move on, for you to share that with newcomers. It’s really good to run your own business but have that support network where there is a safe place for you to explore options and learn how to develop and grow your business.” 

It is this growth that Jonathan has appreciated the most during his time at TruGreen. He reflects on leaving his two-week TruGreen training academy where he learned all of the necessary steps and processes to run a TruGreen business, back in 2016.

“I started a business over five years ago and I left the academy at TruGreen with a van, and all the kit and no customers. And I’m sitting here today with over 250 customers and a sustainable business that is growing. In the last year I’ve taken on a full-time employee who is salaried, I put a second van on the road to meet that demand and I’ve been able to offer employment to a couple of people every year. It’s really important to me that I’ve been able to generate something that other people can benefit from too.”   

If, like Jonathan, you would like to be supported by a professional and friendly team to grow your own successful business, get in touch with our franchise sales team today by filling out a contact form or by calling 0116 275 9005 to enquire about available territories near you.

Written by Tom Page, Digital Content Writer

Spring into our ‘Golden Quarter’ by purchasing a lawn care business today

Now is the most profitable time to own a lawn care business for several reasons. For starters, it is the optimal time for many of our lawn care processes like aeration and scarification, which are best carried out when the ground is warmer and dryer.

The start of Spring also means more people start thinking about or using their gardens. As a result, this period is the peak time for new customer enquiries and acquisitions. This is not to say that making a profit in a TruGreen business is a seasonal affair. Much like lawn care, you get out what you put in, as the majority of our treatments can be carried out year-round, including several that are best applied in Autumn.

Essentially, in the Spring, we can take advantage of all of the benefits that nature provides us at this time. For example, by utilising this period effectively to promote strong grass growth, TruGreen customers can achieve improved quality and appearance earlier in the year. All of this and more leads to high levels of customer satisfaction year-round.

In fact, many of our TruGreen business owners say they have found that due to their commitment to quality lawn care demonstrated in the Summer months, the majority of their customers become used to a high standard of lawn quality and commit to receiving year-round treatments.

But don’t just take our word for it, visit the brand new and improved TruGreen Franchise website and check out these videos to hear what our franchisees are saying about owning a lawn care business.

Your journey

Whether you’re an experienced industry professional, or entirely new to the lawn care industry and franchising, our comprehensive training academy makes sure that you learn all the necessary processes and disciplines to run a flourishing lawn care business. As part of your introduction to TruGreen, you’ll receive a starter pack that includes machinery, uniforms, products, a branded vehicle wrap, and everything else you’ll need to take your first step in your TruGreen franchise journey.

By purchasing a TruGreen business, you’ll also be joining a supportive and professional network of like-minded business owners, who have all been in the same position you have. As a TruGreen franchise owner, you have access to a wealth of industry professionals like TruGreen Brand Leader Steve Welch and Marketing Manager Sian Lovatt. Allowing you to receive around the clock support to help in all aspects of your business, from lawn care queries to recruitment, training, marketing and any other area of business support that you can think of.

If you’d like to own your own business that lets you spend your springs outside, register your interest in a TruGreen business by filling out a contact form or giving our friendly franchise sales team a call on 0116 275 9005 today.

Working together to grow a healthy work culture

Both Michelle and Peter Lewis come from an IT management background. Neither thought they would find themselves doing the job that they are now. Though both were keen gardeners, neither were lawn specialists. Both used to work for Lloyds Bank, with Peter running credit card systems and Michelle working in the insurance end. This had them based in Cheshire, London and Scotland predominantly. “So, we never saw each other,” Peter says. Now, as the owners of TruGreen Cardiff, The Vale and Bridgend, the couple live and work in the middle of their TruGreen territory, offering professional lawncare services within a localised area.

Motivated to do something together, Michelle and Peter bought their business in early 2020 a week before the first lockdown. Though challenging, they were supported through the purchasing by ServiceMaster Ltd, who owns TruGreen. “We were looking for something we could do in partnership, and be our own bosses. You know, jump off the corporate hamster wheel. And you get to do all aspects of the job. Rather than being a cog in a huge machine, you own the machine. You run the machine,” Michelle says.

She says they looked at other franchises before settling on TruGreen. “We felt that the they [TruGreen] offered the best support, the best people, the most enthusiasm. The technical support, the financial support, the legal support: all the boxes were ticked. This offered us the chance to retrain, get qualified, and do something really fun together. So, we spend all day every day now working.”

Peter chimes in: “Not all day every day working. All day, every day together.”

“All day together,” Michelle grins. “Yeah, together.”

COVID, Michelle says, brought home the reality of both having elderly parents and being away from their family. Though they live nearby, Peter and Michelle had felt unable to help when they were needed, due to working away often. Now, working within their local area, all of Michelle and Peter’s customers are within 5-10 minutes of their parent’s homes. They can be where they are needed, when they are needed. This community and connected feel are mirrored, Michelle says, both in their customer base, and at a network level.

“Before, many of our customers were faceless, the other side of IT systems,” Michelle says. “Now we’ve really got to know our customers. During COVID we were able to help – particularly our elderly customers – in getting bits and pieces if they couldn’t get to the shops or that sort of thing. And that was incredibly rewarding because you’re being seen as more than just the lawn keeper, but as a trusted professional. There are lots of mental health benefits. We get to own a dog! We’re able to balance our work life, and be here for the kids, even though they’re grown up now, or our parents and neighbours. We just didn’t realise how often we had to say no in our old jobs.”

Peter seconds, this. He says the mental health benefits of this flexibility has been the biggest benefit to him in parenting his sons. He is now available to help with DIY or aiding his eldest in moving into a new home for example. “I’ve been able to do so much, and we’ve become a lot closer over the last couple of years,” he says. Peter tells me more about how he came to the business. Whilst being made redundant, his voluntary leave was pushed back for around a year-long period. Though he knew he wanted to buy a franchise, this constant change in date made it difficult for Peter to pin down a sale. “ServiceMaster showed me a great deal of flexibility in that,” he says. “They could’ve easily sold it to somebody else who could’ve paid them a lot quicker. But they had spoken to us, and they kept on pushing the date on until I finally got my redundancy check.”

“It never felt like a hard sell,” Michelle adds. “[ServiceMaster] recognised that we were making a massive career decision and they were really supportive.” Especially during the pandemic, Michelle notes they owe a lot to the support of TruGreen’s franchise network. “We can ring up at any time, day or night, on any kind of problem. We couldn’t have done that running our own company, we wouldn’t have had that expertise backing us,” she says. “Everybody just wants you to be successful, and that’s a lovely culture. Everybody is in it together.”

If you are interested in joining a growing franchise by growing your own TruGreen Lawn Care business, contact our franchise recruitment team today on 0116 275 9005 or email franchisesales@servicemaster.co.uk 

Credit: Tom Page, Digital Content Writer – ServiceMaster


What our Franchisees Love about Owning a TruGreen Business

Happy Valentine’s Day from TruGreen!

In keeping with the theme of the day, we’re sharing the love. We asked the franchise owners within our national network to share what it is that they love about franchising, and owning a TruGreen business.

Whether it’s being a part of an established network of friendly franchisees, or working with a trusted and dependable business model, there’s a lot to love about owning a TruGreen business. As Dominic Haydon from TruGreen West Sussex will tell you:

“Being part of TruGreen is more than just owning a franchise. The regular meetings and breakfast club online really make you feel that you belong. In any business you have challenges and uncertainty, belonging allows you to share those with the wider group of owners and TruGreen themselves. Having that support drives you forward to succeed in business, but also offers a culture that supports you and allows you to support others.”

Alwyn and Sandra Rees from TruGreen Hampshire South and New Forest say what they love about the TruGreen brand is:

“We get to run our own business, spend time outside, spreading happiness to garden lovers whilst getting exceptional support from the team at ServiceMaster.”

For Richard Young from TruGreen Milton Keynes and West Northants, the best part about owning a TruGreen franchise is the network support:

“What I love about franchising with TruGreen is the constant & consistent support I receive from Steve Welch (Operation Support Manager). I have lost count over the last twelve months how many times I have called Steve from a customer’s lawn & FaceTime.

An extra set of eyes & ears just to confirm my analysis of the lawn is correct & the best route forward to get the lawn back into shape. Steve’s knowledge, support & advice has proved invaluable to me. I would go as far as saying Steve appears to know more about grass than most cow’s do!”

If you’re looking to start a new business that will allow you to spread happiness to garden lovers and receive top notch support from our brilliant network, make an enquiry with us, and join our network of satisfied franchisees today. Upon purchasing a business with us, you will take part in one of our comprehensive training academies, to help you get to grips with the TruGreen values, strategies and methods. No matter your experience of the lawncare industry, franchising, or the stage of your journey, we will be there to support you every step of the way.

Credit: Tom Page, Digital Content Writer – ServiceMaster


All there is to Love about owning a TruGreen Franchise

As we head into February and closer to TruGreen’s ‘Golden Quarter’, here are all of the things to love about starting a TruGreen business now.

Spring is approaching, and whilst there is no bad time to purchase a TruGreen franchise, this is an excellent time to start thinking about growing with a new business.

At TruGreen, the spring period is what is known as our ‘Golden Quarter’, as this is the time when our franchisees can take advantage of the wealth of opportunities provided by improving weather and longer days. These conditions make spring the perfect time to market the business as more and more people start spending time either in, or thinking about their garden.

All of this makes spring the peak period in the year for customer enquiries and acquisitions. New customers that join us in springtime also benefit from our high impact treatments such as scarification and aeration – which can be carried out at various times of the year – but really start to come out of hibernation in the spring. These quality treatments give us a lot to shout about at this time, and by purchasing a franchise now, allow for strong early growth in the business.

Essentially, in the spring, we at TruGreen are able to take advantage of all of the benefits that nature provides us at this time. For example, by utilising this period effectively to promote strong grass growth, our customers are able to achieve an improved quality and appearance earlier in the year. All of this and more leads to high levels of customer satisfaction and proves why we are the first choice of lawn lovers across the UK.

Working as part of an existing franchise like TruGreen means that, as is key in most lawncare, the groundwork has been laid for you. Whether you’re new to lawncare and franchising, or an industry professional – the tried and tested TruGreen model can help you grow a truly successful business.

If you love the outdoors and are looking to start a business that would allow you to spend more time outside, click here or call 0116 275 9005 to make an enquiry about starting a TruGreen franchise today.

Credit: Tom Page, Digital Content Writer – ServiceMaster

New Year, New Start – The Benefits of Franchising

Ready to make a change this New Year? Why not join a leading UK franchise with TruGreen?

Happy New Year from all of us at TruGreen! With 2022 here, many will be looking ahead and as a result, you may be thinking about making some changes in your life and career. If this sounds like you, why not consider making your New Year’s resolution to give yourself a fresh start by purchasing a TruGreen business?

If you are on the fence and are unsure about making a big change, that is understandable – it’s a big decision to make. Ultimately, the choice lies with you, but it can still be worth looking into the many advantages that franchising provides. So, we’ve put together a list of questions that you might have about franchising, as well as the benefits it can provide:

What is franchising?

First things first, what even is franchising? Put simply, franchising is an alternative route into business that provides business owners – also known as franchisees – with an already tried and tested business model that has been proven successful.

Pro: You can receive external financial support

Many leading banks in the UK recognise franchising as the safest route into business and as a result may be willing to lend you up to 70% finance towards your investment.

All in all, franchising is about support. It can be reassuring to know that there is an established and experienced governing body behind you as you take that first step into starting a new business. With TruGreen UK, and our main body ServiceMaster Ltd., you will be set with a recipe for success.

OK, so why TruGreen?

With an established presence in the UK, TruGreen and ServiceMaster Ltd is a recognised, well-known, and trusted brand chosen by residential and commercial customers alike, with franchises turning over in excess of around £50 million across the ServiceMaster network in 2021. TruGreen has also been recognised as a top UK franchise by the British Franchise Association (BFA), as part of their 2022 Elite Franchise ranking that awards business on their achievements and for an outstanding contribution to franchising.

Investing in a trusted franchise from ServiceMaster like TruGreen UK provides you with a wide reaching network and connects you to our franchise support centre, who are able to provide support and advice, training, marketing materials, and all of the systems and processes that you might need.

How is franchising better than starting my own business?

We understand that one of the main draws of owning your own business is, well, having your own business. Though our franchisees are provided support and a business model, they are still responsible for their own business and are given plenty of autonomy within their own territory. As well as this, starting your own business will be challenging no matter which way you slice it. However, with a franchise, you have the support of a larger body behind you. As a result, a business that you have started on your own has a statistically proven higher chance of failure than a franchise business.

An outstanding franchise like TruGreen gives you a helping hand when and where you need it, and allows you to build on a previously proven business formula. All of those things that you ‘try to see if they work’ in the early stages of starting a business have already been done by the franchisor, so you save a lot of time and money and reduce your investment risk. With a franchise, you are ultimately in charge of your own operation, but you don’t need to spend time trying to reinvent the wheel.

But don’t just take our word for it…

The British Franchise Association believes that,

“Franchising remains one of the most successful forms of starting your own business, with extremely high success rates and much more security than starting your own without the proven system, support and brand.”

Where can I learn more?

If this has helped you learn more about franchising and you now think that you might want to delve into starting a business of your own with TruGreen, you can find more about us and our franchise opportunities here.

Or, if this has given you an interest in franchising, but you are unsure if TruGreen is right for you, why not check out franchise opportunities with the other brands within the ServiceMaster Ltd. family of brands?

TruGreen has achieved the ranking of #70 in this year’s Elite Franchise Top 100 listing

TruGreen has achieved the ranking of #70 in this year’s Elite Franchise Top 100 listing

With the franchise industry now employing over 700’000 people across the UK and continuing to cultivate much economic growth, the Elite Franchise Top 100 (or EF100) serves as an annual recognition of the industry’s finest. With the awards now entering its fifth year, it has been another successful one for TruGreen – as we have been named one of the lists rising stars, moving up eleven places from 2021 to #70.

The ranking was decided by independent judges in the sector based on eight core criteria that helped the judges gauge entrants on their size, growth, ambitions and contributions made to franchisees and the community. Established in 1990 with now over thirty years of providing quality lawn care services, TruGreen is certainly a well-grown business. With a network of 35 franchises nationwide, TruGreen has an established presence in the UK, as a recognised and trusted brand. Our proven franchise model is designed to maximise an all-year-round opportunity and our bespoke business management software is exclusive to TruGreen business owners. This enables them to keep track of sales and marketing intelligence, so that you can focus on building your business.

Our growth in the EF100 this year can be put down to our excellent handling of developments throughout the pandemic, innovation in our technological services such as a fully overhauled website and in our other exceptional marketing. Ranked at position #70 TruGreen is a highly regarded franchise on the rise, and only sure to grow further, making it an excellent opportunity for the keen investor.

If you’d like to grow a truly successful business as a valued part of our ever expanding Top 100 franchise network, please contact a member of our friendly recruitment team today, or visit our website or call 0116 275 9005 to find out more.

TruGreen West Yorkshire

Branded Vehicles – Every franchise in our network has at least 1!

We know how important it is to grow the national brand of TruGreen.

That’s why every business within our TruGreen franchise network has AT LEAST one branded vehicle.

We make it possible by including a branded vehicle wrap as part of your franchise fee.

But why do we do this? 

  • We know how beneficial branded vehicles are in generating enquiries
  • They look professional and reassure customers that the business is the ‘real deal’
  • It gives a sense of ‘unity’ to the franchise network
  • It can help you protect your leased vehicle from surface damage
  • So you don’t have to worry about an alternative!

As the vehicle wrap is paid for and arranged as part of your franchise fee, we take away the hard work of finding a supplier, creating the artwork and paying for it away from you. These are added worries and stresses that you do not need as a new business owner, desperate to start finding customers.

Your van gets wrapped whilst you’re on your training academy, so once you’ve graduated, you look the part as well as feel it!

You can drive away in knowledge that your biggest marketing tool, is already working for you.

If you’d like to be part of the many TruGreen vehicles we have on the road, contact our franchise sales team today on 0116 275 9005 / franchisesales@servicemaster.co.uk for information on our available territories and future training dates 

Time to wind down for winter? Not if you don’t want to!

It’s a common misconception that a TruGreen franchise is just a Spring – Autumn business. Although it can be, most of our TruGreen franchisees continue to service their customers all year round.

Lawn care should take place all year round, yes it may be quieter, as some customers may choose to have their services during the Spring – Autumn, but the majority of customers continue their service all year round to guarantee a lush green lawn, all year round.

It doesn’t have to be the case though. The cooler days and darker nights are often a great time to

  • Complete admin that didn’t get done during the Spring, Summer and Autumn
  • Consider plans for the following year
  • Stock take
  • Clean and service machinery
  • Update website
  • Update business directories
  • Reach out to customers to keep in touch
  • REST!

The best thing about a TruGreen Franchise is that you aren’t governed by a rigorous system, that you actually can operate the business to suit your flexibility and the needs of the customer.

If you’re looking to work in the great outdoors and have a passion for customer service and may or may not want to work throughout the winter, get in touch with our franchise recruitment team today on 0116 275 9005 / franchisesales@servicemaster.co.uk

How to make your admin days at home effective

Much of the time of your TruGreen day will be spent outdoors treating lawns, but you will need admin days to catch up on the business and marketing side of things. But how do you make this time effective when you do it from home?

Here are 5 tips on how to run a business from home, effectively!

  1. Separate work and pleasure 
    Make sure the office/work space is totally separate from where you spend your down-time. This will prevent you from being tempted to work when you shouldn’t and relax when you should be working!
  2. Create storage
    Running a business from home will require you to have storage and when looking after data, it needs to be kept secure. Lockable filing cabinets, safes and other organisational furniture will be required
  3. Dress for the job 
    Wear clothing fit for the job, not your ‘comfies’ but something that portrays business. It will give you a better mindset to work and then when you’re done, you can switch back in to your ‘comfies’
  4. Fresh air
    Take regular breaks and where possible, get some fresh air. It helps refocus the mind and awaken you if you’re feeling a little tired
  5. Have the right kit 
    If you’re lucky enough to operate your business from home, you need to ensure that you have everything you need, to do it effectively. Computer, printer, storage and stationery to name a few

Above all else, you do need to be committed and motivated to work from home. Particularly when it comes to the distractions that you expect within a home.

If you’d like to chat about the TruGreen business model and how it allows for flexible working, contact our team today on 0116 275 9005 / franchisesales@servicemaster.co.uk

Recurring income

Much of the TruGreen model is based on not only attracting, but retaining customers.

But why is it important to retain customers?

That’s because the lifetime value of a customer is greater in a TruGreen business because of regular recurring income. It is very much a numbers game of attracting and servicing more clients each day, week, month makes reaching targets easier and much easier to predict.

Having regular recurring income allows you to better manage staff levels, resources and investments. Our exclusive business management system helps this process along so that you can make data informed decisions. Data informed decisions can be lower risk, preventing costly and poorly timed decisions.

How can you retain customers? 

  • Understand customer needs, meet and if you can, surpass them
  • Learn from mistakes
  • Ask customers for their feedback and act upon it
  • Reward loyalty
  • Provide excellent customer service
  • Don’t become complacent

All of the above points are thoroughly covered in our TruGreen franchise training academy. Again, our exclusive business management system helps to document the customer journey through the customer relationship management functionality.

If you’d like to build a scalable business through building and retaining a customer base, we’d love to hear from you. Contact our friendly franchise sales team on 0116 275 9005 / franchisesales@servicemaster.co.uk for territory and training information 

TruGreen Marketing Academy

Marketing is an essential business tool to help you to create, build and maintain a relationship with your customers. For that reason, marketing takes an important spot on our initial training academy and is also supported throughout your whole business journey with us.

Marketing support has always been offered through our marketing team and via direct support from the TruGreen marketing manager, however, we’ve more recently introduced a marketing academy to help franchise owners to grow their marketing skills to grow their businesses. The academy covers several topics – including but not limited to:

  • Building brand awareness locally
  • Social Media
  • Digital marketing (free & paid)
  • Customer Relationship Marketing (training on our in-house system)
  • Traditional marketing
  • & more

The marketing academy also allows for discussion sessions between those on it to help generate more ideas and solutions within the network.

Of course, this is at no cost to the franchise owner, adding further value to our franchise proposition.

So when you are considering your franchise options and perhaps TruGreen Franchise is one of them, remember to think of the bigger picture. The future, the development and where this fits with your long and short term goals.

For further information in our investment in marketing, book a call with our franchise sales manager today on 0116 275 9005 or email franchisesales@servicemaster.co.uk


Rich Lawns – TruGreen Franchise YouTube channel reaches 10,000 views

At TruGreen Franchise, marketing is extremely important to us. In particular, digital and social media marketing.

We are committed to growing the brand so that our franchise owners and end-customers can reap the benefits of us doing so. One of our recent projects was to work closely with a willing business owner, to produce a YouTube channel.

Richard Young of TruGreen Milton Keynes was excited to work with us to create an exclusive YouTube channel surrounding his business and the services he offers. As such, ‘Rich Lawn’s was born.

The idea behind the channel is to showcase the services TruGreen provide a less ‘salesy’ way, by bring personality to the brand and helping others with their lawn care.

Over the past 7 months, the channel has grown pretty well, now on 241 subscribers by growing by 20+ subscribers a week.

Having reached a huge milestone of 10,000 views, our Social Media and Communications Coordinator couldn’t be happier with his and Richard’s efforts.

A lot of time has gone in to creating the content for the channel including filming, editing and posting, but it’s all proving to be extremely worthwhile.

Even if you’re not a huge fan of lawn care Richard brings personality and a bit of comedy to his videos engaging the viewers and encourages them to get involved. Feel free to head over to the channel today and give us a few thumbs up and maybe even hit that subscribe button and the notification bell.


If you’re interested in joining a franchise where digital marketing, brand building and awareness is at the heart of everything, contact us today to learn more.

0116 275 9005


Why Entrepreneurship increased during the pandemic

During the pandemic, entrepreneurs opened up businesses more than twice the rate than pre-pandemic. But why and how?

Government financial help

Firstly, the government recognised that there would need to be support available to help individuals to survive financially throuought the pandemic. This is because some sectors were forced to close and would need financial help to survive or to invest in something new. Many individuals knew the pandemic wouldn’t go away overnight, so chose to build new businesses in new sectors to give them the financial stability they needed throughout uncertain times. This was reflected in franchise sign ups.


Whilst businesses were closed and individuals were left with very little to do on a daily basis, some individuals turned to learning new skills, taking on new qualifications to better their knowledge for when the world reopened. Online training became popular and with franchise academies also being held online, it made sense to turn new learnings in to new opportunities by the way of a new franchise.

Improved remote technology 

This helped individuals to still be connected to the world. Remote technology gave everyone hope and a feeling of normality. Particularly when it came to business. Connectivity meant that entrepreneurs were able to discover more about franchise businesses, join virtual training academies and receive support when they were live, all through remote technology. It also meant that time could be saved, as well as travel expenses.

Wake up call 

The pandemic proved to be a wake up call for many who were desperate to find something new, but needed the ‘push’ to do so. As such, many entrepreneurs chose to take the plunge and start up or start over after a real shock from the effects of the pandemic.

2020 saw our best year at ServiceMaster Brands for welcoming new franchise partners. 2021, looks to be more of the same. 

If you are looking to start up, or start over, we’d love to hear from you. Contact our franchise sales team on 0116 275 9005 or email franchisesales@servicemaster.co.uk

What is a starter package?

If you have been research different franchise opportunities, you may hear the phrase ‘starter package’ quite regularly. A starter package is in effect, items that you will find beneficial when you start your business that are included either within the franchise fee or for a set additional fee.

What might you expect?

  • Products to undertake the services offered by your business
  • Equipment as above
  • Business stationery such as letterheads and business cards
  • Uniforms, for yourself or employees within your business
  • Marketing literature such as flyers and posters
  • Promotional items including mugs, pens and rulers
  • Marketing launch which might include paid marketing activities
  • Membership with relevant trade bodies

Having a starter pack is a true benefit when joining a franchise. It helps you to start off with the right credentials to ensure that you have the best start. You don’t need to source much of the above for yourself and you can concentrate your first few weeks, often months in to your business, not sourcing any of the above.

Our starter package is included within our franchise fee to give new franchise owners the ease and speed required to start a business from scratch.

Not all starter packages are equal though, so do be mindful of this when you are comparing franchise opportunities like for like.

If you’d like to discuss what is included, you can chat with our franchise sales team on 0116 275 9005 or at franchisesales@servicemaster.co.uk for the latest starter pack information

Demand for an existing TruGreen business is high

TruGreen was founded in the United States in 1973 and brought over to the UK in 2004 where it’s been operating and ‘growing’ successfully ever since. Those 17 years in the UK have seen businesses thrive and grow, some handed down the family, some respectfully closed and others put on the market to resell so that owners can realise their investment.

It’s clear that a TruGreen Franchise is viewed as a good investment. We only have one resale opportunity at present in the Oxfordshire/Wiltshire area. If this isn’t the area for you, you’ll need to look at our vacant territory option.

There are many benefits that come with securing a new territory, including:

  • Pre-paid marketing launch
  • Choose where your territory covers (subject to availability)
  • Opportunity to .beat the business model’
  • Brand new products, equipment and business stationery
  • Rewards from building a business up from scratch!

It goes without saying that both the training and support remain unchanged whether it’s a resale or a new territory.

With various territories across the UK and future training academies scheduled without the remainder of the year, what are you waiting for?

Build a business with serious desirability and resale opportunity.

If you’d like to discuss our vacant territories in the TruGreen network, contact us on 0116 275 9005 / franchisesales@servicemaster.co.uk 

Centralised Support

TruGreen are one of six brands owned by ServiceMaster. Being one of six brands as part of a world-renowned franchise is beneficial for many reasons and one being that we’re able to offer centralised support to all of our brands. But why is this a good thing?

  • Greater learnings – Having the six brands, all supported centrally allows us to learn faster and utilise our learnings to make swift improvements. This is essential in learning about the brands and identifying trends with customers, the market and the wider business environment
  • High quality support – Being one large support system, we are truly able to ensure it is of the highest quality as we have the greatest control over it. Our organisational structure ensures that all departments are efficient in providing the best support to our franchisees and their customers
  • Increased focus – Having inter-departments inside a central support system allows us to maintain high levels of focus. This is because every department has clear objectives and a responsibility for the results
  • Reduced costs – Having a centralised support system allows us to keep our franchise fees lower than if we had support systems in place for all six brands. Instead we’re able to share effectively, keeping costs low and results high
  • Improved communication – As we’re all in the same building (or contact system when working from home), we’re able to communicate more effectively inter-brand, to take, relay and respond to communication quickly and effectively

We offer centralised support in call handling,  Human Resources, information technology, marketing, operations and purchasing. Our expertise are shared with you.

If you’d like to benefit from our centralised support structure, contact us today to discuss our available opportunities on 0116 275 9005 / franchisesales@servicemaster.co.uk