Unveiling the Green Revolution: Insights into the UK Lawn Care Market

Insights into the ever-evolving lawn care market in the UK.

In an industry that’s as competitive as it is promising, staying ahead of the curve is not just an advantage; it’s a necessity.

Here are some key trends and insights that are shaping the lawn care market today from the industry experts from TruGreen UK.


Technology is Transforming the Industry

From robotic lawnmowers to smart irrigation systems, technology is revolutionising how we care for our lawns in the UK.

Customers are increasingly looking for innovative solutions that save them time and effort.

At TruGreen, we are at the forefront of this technological revolution, providing our franchise partners access to the latest tools and technology to serve their customers.


Personalisation is Paramount

Today’s UK consumers expect personalised experiences in every aspect of their lives, and lawn care is no exception.

Our franchise partners are leveraging customer data and insights to offer bespoke lawn care solutions tailored to the needs of each customer.

From customised treatment plans to targeted marketing campaigns, personalisation is helping our franchise partners stand out in a crowded market.


Health and Wellness are Driving Demand

The importance of outdoor spaces for health and wellness has never been more apparent in the UK.

As people spend more time at home, they invest more in their outdoor spaces, including their lawns.

A well-maintained lawn is not just aesthetically pleasing.

It also provides a safe and healthy environment for families to enjoy.

Our franchise partners are seeing increased demand for lawn care services because of this growing emphasis on health and wellness.


Professional over Amateur

Lawns can be brown, pest-infested or weed-ridden and not all solutions can be carried out safely with off-the-shelf products.

For that reason, the most effective treatments need to be delivered by professionals with professional products and that’s where the demand for lawn care providers comes in.


Want to learn more?

The lawn care market in the UK is evolving rapidly, driven by changing consumer preferences and technological advancements.

By staying ahead of these trends and embracing innovation, TruGreen and our franchise partners are positioned to capitalise on the many opportunities the UK lawn care market offers.

Are you looking to invest in a market bursting with opportunity?

See how we can help you today by calling 0116 275 9000 or booking an intro call with our Franchise Recruitment Manager to learn more.

What are the Advantages of Franchising?

What can franchising do for you?

Franchising is a relationship between franchisor and franchisee wherein the latter buys into a brand to trade under their brand name using their products, services, and business model.

But why is this beneficial?

At TruGreen, we have been franchising in the UK since 2004 under the franchisor ServiceMaster Ltd, one of the founding members of the British Franchise Association in 1977.

So, it’s fair to say we know a fair bit about franchising.

There are many advantages of franchising for aspiring entrepreneurs, and we’ll discuss them in this blog post.


  1. Reduced risk

For anyone starting a new business, there is an element of risk involved?

Are your products and services good? Will people buy from you? What happens if something goes wrong?

With a franchise, you quiet many nagging worries that plague new business owners by working with people who have done it all before.

A franchisor knows their model works, they know its services sell – and the market for them.

Should you encounter an issue, it is likely that the franchisor and other franchisees in your network have been there before and already have a solution.

If you work with a top franchisor like ServiceMaster Brands UK, the risk of your business failing is greatly reduced compared to striking out on your own.


  1. An established brand

As a franchise, you’ll work with an established brand name.

Brand awareness is a vital part of any business’s marketing strategy.

As a franchisee, you’re not building this from the ground up, as your brand is likely to already have a presence in your area and the psyche of your prospective customers.

This can give you an edge over competitors, help to inspire customer advocacy and loyalty and provide you with more sales opportunities.


  1. Quality leadership and lower operating costs

As your franchisor, we will train you and help you identify the best strategies to manage your business operations effectively while keeping your costs low.

Operating as a franchise, especially one that has been trading for as long as we have, means you follow a business model that has been tailor-made to create IMPACT as effectively as possible.

You’ll do this while working to a budget relative and curated to the business model and estimation of where you should be at every stage of your business journey – from the beginning of day one to the end of your time with us.

We’re also working hard to make our business more sustainable – including how we conduct our administration and support processes.

At TruGreen, our work is all about keeping it green, from the lawns our franchisees work on, to the centralised support they can access.

This year, we’re curating environmentally conscious practices by moving to digital for our franchise resources for both recruitment and support – meaning that we create less carbon emissions and waste, while still supporting our franchisees to thrive.

This can roll out across our entire network with the larger support function we can provide as a franchisor, and would be harder to implement as a standalone business.

Furthermore, this also becomes a selling point for our franchisees, who can help their customers feel secure in the knowledge that they are working with an ethical and responsible company.


  1. Simplified procurement processes

Another advantage of franchising is access to quality suppliers and better deals, so you’re not marketing or advertising from scratch.

Our six-strong marketing team is dedicated to supporting you with your local marketing plans and delivering nationwide campaigns and strategies that boost the brand’s profile brand across the UK.

We’ll also conduct market research on the best potential locations and share the findings with you.

Your business will benefit from these promotions managed by us as the franchisor through the brand awareness, recognition and advocacy they generate.

We’ll also conduct market research on the best potential locations and share the findings with you.

This can also mean that any local procurement and partnership you wish to undertake will be made easier through our support.

For example, TruGreen was recently privileged to be the first lawn care provider in the UK to provide Acelepryn treatments for leatherjackets and chafer grubs.


See what a TruGreen franchise can do for you

Be in business for yourself, not by yourself with a TruGreen franchise, and capitalise on the massive opportunity in the expanding UK lawn care market by contacting our franchise sales team today.

Call 116 275 9000 or book an intro call with our Franchise Sales Manager to learn more about franchising with TruGreen UK.

What is Franchising?

Franchising: Explained

TruGreen is the world’s largest lawn care franchise. But what is franchising?

Before you dive into the details of the opportunity here at TruGreen UK, or indeed, at any franchise, it’s essential to understand what franchising is and how it can help you in business.

In this blog post, we’ll walk you through the A-Z of franchising, including what it is, and how it can benefit you.


What is franchising?

The British Franchise Association (BFA), of which we have been members for 20 years, the UK’s leading franchising trade association, defines franchising as primarily a relationship.

This business relationship is at the heart of all franchising.

It involves the franchisor, who owns the brand, business model and proven systems for success, and the franchisee, who (via a franchise agreement) can trade under the brand.

This is, therefore, a contractual relationship.

To get technical, the contract binding the two parties is the “franchise”. However, that term usually refers to the business operated by the franchisee.

Instead, what is often referred to as franchising is the process of creating and safeguarding the brand and distributing its systems.


Types of franchising

TruGreen UK is an example of Business Format Franchising, the most commonly practiced form of franchise agreement.

Ahead of:

  • Product Franchising: Franchisees who exclusively sell or distribute the franchisor’s products.
  • Manufacturing Franchising: Third-party manufacturers obtain exclusive rights to produce and distribute products with the franchisor’s name and trademark.

What do you get from a franchise?

Like other forms of franchising, in a business format franchise, the franchisor provides the franchisee with its trade name, products and services.

However, it also provides its franchisees with an entire system for operating the business.

At TruGreen, this includes training, starter pack, operating manuals, brand guidance and standards, marketing strategy and hands-on one-to-one support, exclusive software and Business Management System and business advisory support from us, as the franchisor.


Want to learn more?

Franchising has many advantages that could make it right for you when starting a business.

Be in business for yourself, not by yourself with a TruGreen franchise, and capitalise on the massive opportunity in the expanding UK lawn care market by contacting our franchise sales team today.

Call 116 275 9000 or book an intro call with our Franchise Sales Manager to learn more about franchising with TruGreen UK.

TruGreen UK becomes an official partner of Life After Professional Sport

TruGreen is one of three ServiceMaster UK brands to team up with LAPS to offer lucrative and scalable franchise opportunities to former professional athletes.

Have you ever wondered what happens to athletes after they retire from their sport?

That’s where LAPS come in.

Life After Professional Sport (LAPS) is a careers resource platform offering advice, networking and job opportunities for future, current and former athletes.


Our partnership

As partners, three ServiceMaster Brands UK brands – ServiceMaster Clean, TruGreen, and ServiceMaster Restore – are three of ten brands that work exclusively with LAPS to provide entrepreneurial opportunities to former athletes across a range of sports.

These sports are typically football, cricket, tennis, rugby and athletics, but they have supported sportspeople in sports like snooker, cheerleading and more to build their new life after retiring from the sport.


The TruGreen UK Franchise Opportunity

TruGreen’s roots can be traced back to 1973, when the company was founded in Michigan, USA and was purchased by ServiceMaster in 1990, bringing exceptional lawn care services to the UK from across The Atlantic.

Since then, the TruGreen brand has become synonymous with exceptional service, the highest standard of tailored lawn care treatments and technological advancement both behind the scenes and in their service offering.

Through unique systems for success and market-leading products and services, we’re always looking ahead for ways to advance lawn care franchising.

Our next advancement offers exceptional franchise opportunities to athletes looking to step off the pitch while still keeping it green.


Alan Lewin, Managing Director of ServiceMaster Brands UK, says:

“There are a lot of similarities between what makes a great professional athlete and a brilliant entrepreneur. From discipline to motivation, commitment and the desire to play to win. Our partnership with LAPS is a way we can help sportspeople bridge that gap and become great business leaders.”

“Our brands present an opportunity for athletes to find their next steps through a scalable management franchise, all while benefitting from years of business experience, a proven model and centralised support from a renowned franchisor to help them be in business for themselves, not by themselves.”

ServiceMaster Brands UK Franchise Recruitment Manager Matt Fowler adds:

“ServiceMaster UK is proud to partner with Life After Professional Sport, supporting their members as they transition from professional sport into new chapters of their lives.”

“Together, we’re united in our aim to provide essential resources and guidance for those considering a franchise as part of their new chapter. I am delighted to have secured this partnership and look forward to working closely with the LAPS Team and their members.”

Robbie Simpson, former professional footballer and LAPS co-founder, adds:

“LAPS was founded to help sportspeople understand their huge potential in the workplace and connect them with opportunities and dynamic businesses that recognise that potential.”

“Sportspeople are a hugely diverse bunch, and here at LAPS, we work with businesses in various ways. Franchises can be a great way for athletes to build their own businesses with a supportive team behind them. ServiceMaster Group share our values in understanding what athletes can do in the business world, and we can’t wait to see what this partnership yields.”


Are you a sports professional?

If you’re looking for your next opportunity after a professional sports career, you might find your future with TruGreen UK.

Call 0116 275 9000 or book an intro call with ServiceMaster UK Franchise Recruitment Manager today to learn more.

TruGreen UK seeks to recruit six ambitious lawn care franchise business partners by the end of 2024

Looking for your next business opportunity? You just found your people.

With over 30 years of franchising experience across England, Scotland, Wales and Northern Ireland, TruGreen UK is springing into 2024 with ambitious goals to help driven entrepreneurs expand their portfolio with a proven franchise opportunity.


Who is TruGreen UK?

TruGreen UK is a brand under ServiceMaster, a prestigious figure in the worldwide franchising sector and has been franchising as ServiceMaster Brands UK for over six decades, offering entrepreneurs the chance to be in business for themselves, not by themselves.

ServiceMaster was founded in 1929 in Chicago, Illinois, by former minor-league baseball player Marion E. Wade as a moth-proofing company and began franchising in 1952.

TruGreen is the largest lawn care franchise in the world and has been franchised in the UK since 1990.

We are renowned for delivering professional lawn care services to the consumer, as well as being recognised as a money-making business opportunity for entrepreneurs across the country.


Shifting up a gear

With over 400 franchise territories across the UK and aspirations to recruit our next six TruGreen franchisees this year, 2024 is already big for ServiceMaster Brands UK.

Kicking off the year, ServiceMaster welcomed a new Franchise Sales Manager and partnered with Life After Professional Sport, making ServiceMaster Clean, ServiceMaster Restore, and TruGreen in the UK three of ten trusted brands to provide the next steps for professional athletes looking for their next opportunity.

We’re also working hard to make our business more sustainable in every way – including how we conduct our business processes.

This year, we’re curating environmentally conscious practices by moving to digital for our franchise resources for both recruitment and support – meaning that we create less carbon emissions and waste, while still supporting our franchisees to thrive.

At TruGreen, our work is all about keeping it green, from the lawns our franchisees work on, to the centralised support they can access.

These changes mark a distinct shift in gear.

While as a franchisor, ServiceMaster Brands UK will always stay true to our unwavering dedication to supporting our partners to thrive, our focus for the road ahead is ambition.

Within TruGreen, we are looking to recruit six new franchise business owners in 2024 in areas like:

  • Leicester
  • Nottingham
  • Cambridge
  • Norwich
  • Birmingham
  • Liverpool

The Opportunity Ahead

TruGreen UK offers a lucrative opportunity for business-minded individuals who want to grow a scalable, multi-unit operation with a significant return and asset value through a unique model for success within an expansive industry with high demand and no growth ceiling.

If you want to develop a scalable business by using every aspect of the support TruGreen offers, we have the tools to help you grow.

Though our business is service-focused, the opportunity is for a sales and marketing business, not owner-operated outfits.

From day one, a franchisee’s role will be running the business as a manager to develop the business through structured sales and marketing plans.

With TruGreen, you do growth work, not grunt work.

Our brand provides provide the structure. It’s your job to get in and drive.


Sound good?

Find your future with TruGreen UK by calling 0116 275 9000 or booking an intro call with our Franchise Recruitment Manager today to learn more.

How TruGreen helps you grow within the lawn care market

Growing Lawns: A flourishing market

As an aspiring entrepreneur, you want the best for your business.

Naturally, a vital assessment to make before you invest is that of the market you’ll be working and trading in.

With so many markets, identifying the right market for you is essential.

We’ve worked in the lawn care market for over 30 years, making us best-placed to help savvy investors capitalise on the growth opportunity.

Here’s all you need to know about the lawn care market.


  1. Market Size

The size of the lawn care market is constantly growing.

87% of households in the UK have a garden, which equates to over 23 million homes in the UK where you can make money. And counting…

Over 200,000 new homes are built in the UK each year, meaning your investment value grows yearly, too.


  1. Urgency and desire for service

Homeowners in the UK are trending to follow that of the United States, where the lawn care market was born and is estimated to be valued at around $100 billion annually.

Time-poor but house-proud residents know the value of a lush green lawn free of weeds.

But, they often struggle to maintain the garden on their own.

There are many reasons for homeowners to desire professional lawn care treatments.

Whether that is to save time, energy, and money or to make the neighbours green with envy,

Homeowners facing damage from increased weather issues (which have also increased in recent years) have a more pressing need for professional treatment.

In these situations, lawn care professionals are often the only option for desperate lawn lovers needing urgent, expert help.

Moreover, in some cases, lawn care professionals become essential due to their access to exclusive products and equipment.

This growing desire has contributed to the development of the market.

All this means the market has a 1.78% CAGR 2024-2028.


  1. Financial Performance and Pricing Potential

The per-person revenue in the lawn and garden market in the UK in 2024 (using total population figures) is around £133.

In contrast, the average customer spend for a TruGreen franchise business is £285 a year – with the potential to grow to £384 by Year 5!

A 1% market share in a territory of 166,815 households amounts to 1668 customers.

Therefore, the estimated average revenue potential annually is around half a million pounds!


  1. Evergreen potential

Evergreen potential is the amount of an offering that requires less additional work to continue to sell your product.

Working on a TruGreen business requires repeated, concerted sales and marketing efforts.

These are easily differentiated by quarter to be seasonally repeated.

As an investor, your focus is in a business development capacity, working with us to grow your operation, with the goal of growth and expansion through oversight.

However, the repeated nature of the sales and marketing content means that much of our offering is evergreen, and any changes that do occur within the market or from an operational standpoint will be forecast and managed through our centralised team of experts and support staff.


Are you looking to invest in a flourishing market?

If you want to invest in a business that capitalises on a thriving market, look no further than TruGreen UK.

To learn more about what we offer and how we support you to succeed in the lucrative lawn care market, book a TruGreen brand intro call with our Franchise Recruitment Manager today.

How to write an effective and reliable business plan

The essentials of writing a great business plan.

So, you’re ready to write your business plan.

First of all, congratulations on deciding to go into business!

The business plan is one of the first (and most important) documents to complete when starting a business.

Making it a good one is vital for many reasons.

Whether it is to apply for finance, attract a business partner or give you a clear path to achieving your business dreams, ensure that your plan achieves what you set out for it to do.

What needs to be covered in a business plan?

Executive Summary

The purpose of your Executive Summary is to make your business proposition understood by others.

Think of it as a short paragraph outlining what your business is and what it sets out to achieve.

Business Description

In addition to your summary, the business description should further detail your business’s purpose.

Here are some key questions to consider when writing this section.

  • What are the products/services it will provide?
  • What is its overall structure?
  • How will it achieve the business goals?

Market Analysis

This section is dedicated to the research underpinning your decision to go into business.

It includes market, competitor, and customer research.

It may be helpful to use SWOT analysis here.

People & Processes

Outline the people and processes that will be used to run the business effectively.

Organisational charts and process maps are your friends when constructing this section.

Marketing Plan & Sales Strategy

How will you attract customers/clients?

In this section, describe the activities that will take place to attract customers to enquire and buy from you.

Financials

Reveal the financial goals and expectations of the business in this section.

This proves the financial viability of the business.

Profit and loss, cash flow and balance sheets are good models here.

How a franchise model helps your business plan

With a franchise business like TruGreen, you have the support of a world-renowned franchisor and nationwide brand.

As a result, the stress of writing a business plan is massively alleviated as much of the content is pre-established.

Can’t think of a sales pitch? We can.

We already have.

With over 30 years of experience in what we do, our proposition (delivering professional and expert lawn care treatments to lawn lovers across the UK) is already set out.

As are our core services, the market, competitor and customer research.

TruGreen’s systems for success have been tried, tested and proven to provide excellent results.

As a global name in lawn care for over 30 years, TruGreen helps entrepreneurs thrive by providing the support to be in business for yourself, but not by yourself.

Our model gives you the support, tools, technology, and expertise in operations, sales, marketing, and recruitment to set up a thriving business in a matter of weeks.

Thus granting you the opportunity to turn over up to £72,000 in Sales Revenue and £55,000 in Gross Profit in the first year alone.

Working with our dedicated team, you’ll have support in your operational, sales and marketing activities to ensure you hit the ground running and are on the path to continued growth and success.

This includes a comprehensive starter pack that contains all the marketing and branding materials you need to make a great first impression.

Including:

  • Marketing and promotional materials
  • Vehicle branding package
  • Fully bespoke and maintained website
  • Pre-launch support from over 40 head office staff
  • Products, equipment, uniforms, stationery
  • Pre-planned Marketing Launch: local PR, Google Ads and a leaflet drop, targeted directly at your key customer base
  • TruGreen Bespoke Business Management System

As part of a franchise business, you’ll still be writing a business plan, but with the content and support behind you.

Don’t know where to start? We do.

There’s so much to get from a world-renowned franchisor.

Everything that we offer is to help you on your way to business success.

Whether that’s providing support with finances or giving you the tools for an excellent business plan.

See what we can do for you today by calling 0116 275 9000 or email franchisesales@servicemaster.co.uk to find opportunities near you.

TruGreen in Newbury and Basingstoke charity skydive raises £1100 for Living Paintings

Giving back to the community we serve in Newbury and Basingstoke.

At TruGreen UK, we’re all about supporting healthy growth.

Whether through the work we do daily in helping develop lush green lawns or in supporting the fruition of our communities.

TruGreen in Newbury and Basingstoke have recently traded their regular day-to-day on solid ground for falling with style by undertaking a charity skydive for Living Paintings.

Who are Living Paintings?

Living Paintings is a charity in Newbury that supports blind and partially-sighted children and adults by providing them with touch-to-see and audiobooks – helping them experience the joys of reading.

 What TruGreen did

Tracey, who is married to business owner Mike Lethbridge, works within TruGreen Newbury and Basingstoke in an administrative and finance capacity alongside working with Living Paintings.

She recently undertook a skydive from 14,000 feet to raise money for the charity and raised £1,100 in the process!

This money will allow Living Paintings to do much to help the children they support, as just £5 a month can supply one child with as many free books as they wish throughout the year.

This is a brilliant achievement and was undoubtedly an exhilarating experience for Tracey.

If you’d like to see ways you can support Living Paintings, visit their donations page today.

Contact Us

If running your own professional lawn care company, backed by 30 years of experience as an industry leader sounds like the opportunity for you, contact our friendly franchise sales team on 0116 275 9000 or email franchisesales@servicemaster.co.uk to find opportunities near you.

TruGreen Lawn Care franchisee Stephen Graves speaks to his recent successes

Tom Page sits down with TruGreen South Bedfordshire business owner Stephen Graves to speak about how a mindset change and pragmatic approach to lawn care led to growth and a business built upon positivity.  

Stephen Graves inherited TruGreen South Bedfordshire from his father, who purchased the business in 2010.

This placed the advent of the business during the credit crunch, placing Stephen’s father on the back foot to get started and turn a profit during a difficult time.

Stephen says that he thinks this put his father, and subsequently him, into a negative mindset when it came to business.

This was only amplified when he compared himself to other lawn care businesses in affluent areas that could charge more to work on grander lawns.

But this all changed.

The Turning Point 

By 2020 and the beginning of the COVID-19 pandemic, Stephen was ready to call it a day and sell.

But, the pandemic and lockdowns marked a decisive turning point for Stephen and TruGreen South Bedfordshire.

Describing the pandemic as “drawing a line in the sand” for him, Stephen says that the lockdowns, while awful, allowed him to take stock and reassess his priorities.

Spurred on by support and a guest speaker hosted by ServiceMaster Ltd about being present in your business and life, Stephen changed his outlook.

He realised that his issues with the business were with him and his mindset. He vowed to focus on what he could influence and realised he was in a great position.

He could pay his bills, stay afloat during lockdowns and difficult times and provide for his family.

At that time, we had a lot of negative thinking in our approach to managing our business. [The change in mindset] helped us to see opportunities more than worries. Today, I only worry about issues I influence, which frees up a lot of time and energy.

Positive Reinforcement & Pragmatic Business

The changes following Stephen’s shift in thought process have been revolutionary. In 2018, Stephen managed 367 customers and now has over 430 clients as a lone worker, exceeding his expectations for growth and building a strong and healthy business.

During my conversation with Stephen, the rewards of his mindset are abundantly clear. He cites multiple ways this seemingly simple change in his viewpoint has seen no end of benefits for him and his customers.

“It’s all about taking steps in the right direction,” he says. “If you’re bogged down and don’t believe in what you’re doing, people will easily sus you out. You have to look up to be able to see where you’re going and give the people you see a wave.

The interpersonal nature of the services Stephen and other TruGreen business owners provide to their customers means that his approach synergises brilliantly with the brand and model.

Healthy Mindset and the TruGreen Brand

Our technicians develop relationships with clients, spending time with them and having open dialogues about what we do and how it works.

Stephen says that this sets TruGreen apart from other lawn care businesses and franchises, which have a more detached approach, only spending 5 or 10 minutes on a lawn to carry out necessary processes and then moving on, often with the customer unaware of what treatment has been given and why.

This naturally makes it difficult for customers to develop trust in the people that are serving them.

At TruGreen, Stephen and our technicians build trust through the initial lawn analysis process to evidence their expertise and kudos.

I understand that my business stands out from its main competitors,” he says.

I take the time to offer customers advice (when they are available for a chat) on how best to maintain their lawns and advise them on the benefits of what I am doing for the lawn with unrivalled enthusiasm.

This means that customers buy into and trust the process. Sometimes, lawn care isn’t pretty. Sometimes, the lawn can be in an unpleasant state, only to turn out perfectly manicured and healthy at the end of the process a few months later.

Relationships and trust are essential to ensuring that customers trust and see the value of the process.

Benefits of Positivity

His personalised approach and positive, can-do attitude have bolstered Stephen’s ability to win customers, as evidenced by his growth.

His enthusiasm and personable approach have had a clear impact on his customers, and his growth can be attributed to his plethora of positive Google reviews and referrals.

One customer says:

I have been using Steve for three years now, and I am always impressed by his polite manner and willingness to explain what is being done and what is best for my lawn. In 2019, he advised me on the preparation of the soil of my new lawn following building works to get it ready for seeding. During the growing season, he made regular visits to check progress and always answered messages promptly.

I would thoroughly recommend the services of TruGreen.

Another customer dubs him the “Ultimate lawn specialist.”

I have always found him to be knowledgeable, clear and enthusiastic about his trade,” they say.

He is very responsive and prepared to go the extra mile. He provides a tailor-made service and is very good value. I would have no hesitation in recommending his services. Keep up the good work.”

Brand Benefits

This is reinforced by the support Stephen receives from the TruGreen network.

He says being a TruGreen franchisee has supported him through tough times with knowledge, products and nationwide support.

Citing recent droughts, difficult weather conditions and product shortages as challenges in the last few years, Stephen says that his approach, in tandem with support from the TruGreen brand and franchise support centre, allowed him to continue to build his business even in the face of difficulty – which he says would have been hard to overcome as a lone worker, but where made easy.

“The technical support from Brand Leader Steve Welch continues to be valuable. The management of the supply of fertiliser and other products during the last 18 months has been crucial to continuing our operation uninterrupted.

Stephen also benefits from online marketing support and systems for success, like our patented Business Management System (known as BMS), which allows our business owners to manage their businesses from anywhere, easily.

BMS has really helped,” Stephen says.

I have used this to change how I manage customer appointments, scheduling them one job at a time. This has freed up a lot of time and has relieved a lot of stress.

Personal Benefits

Stephen has reached a happier place where positivity, trust and pragmatism shine through.

He has achieved a positive growth of 17% in the last two months and a stable-work work-life balance that has allowed him to spend plenty of time with his family this summer, even as a lone worker and has been able to pay all his bills and not worry about money during the cost-of-living crisis.

His advice to people looking for a change is to “Stop second guessing.”

“Everything in life is a risk,” he says. “Do your homework and see what is achievable in your area. Your mentality is like clearing a cluttered cupboard. Once you think positively, you start seeing opportunity everywhere.”

Are you interested in a lawn care franchise?

If you’re considering taking the next steps towards your future, we’d love to hear from you.

Like Stephen, you could develop a growing and healthy lawn care franchise with the support of TruGreen and its systems for success in the lawn care industry.

Contact our friendly franchise sales team today on 0116 275 9000 to find available opportunities near you.

The first steps to buying a franchise

Turn the corner using a proven franchise business model. 

A franchise is the perfect route if you want to be in business for yourself but not by yourself.

They offer the benefit of an established brand, a proven business model and support in the areas where you need it.

There are almost 48,000 franchise businesses in the UK, and many brands to choose from.

But this much choice can be a little daunting. Analysis paralysis is real. It’s so easy to get caught in its safety net.

With that in mind, we’ve put together a few pointers to help set you on your way to breaking free from the 9-5.

Why are you looking at a franchise?

It’s important to know what your ‘why’ is. Why do you want to go into business?

Here are some common whys:

  • “I want to be my own boss.”
  • “I’ve noticed a gap in the market.”
  • “I can do it better than they do it.”
  • “I want a better lifestyle for my family.”
  • “I want to invest my redundancy/inheritance.”

Once you know why, it’s easier to find something suitable.

What are your options?

Your options are likely narrowed down by the available territory, cost, commitment, and credentials required to join.

Taking all of those into account, you’ll still find yourself with a lot of options. Choose the one most suited to your ‘why’.

Then, do your research.

Research  

Simply for ease, online research is the best place to start.

Methods of online franchise research:

  • Take a look at franchise directories
  • Read published franchise articles
  • Check associations like the BFA (British Franchise Association)
  • Visit franchisor websites
  • Follow social media channels for a broad and varied spectrum of opportunities.

For offline research, speak to franchisees and ask for advice from respected sources.

Where possible, utilise the franchise opportunities’ services for insight into the business.

Enquire & Engage

Once you have narrowed your search, enquire with the franchise brands that most suit your ‘why’.

Now is your opportunity to conduct more in-depth research and to form a relationship with the franchisor.

In franchising, relationships are the bread and butter. They make the world go around.

So, make sure it clicks. The business and the brand feel right for you to take advantage of the opportunity.

ServiceMaster Ltd. is committed to aiding your research, ensuring your decision to join us is right for you.

Contact Us

If running your own professional lawn care company, backed by 30 years of experience as an industry leader sounds like the opportunity for you, contact our friendly franchise sales team on 0116 275 9000 or email franchisesales@servicemaster.co.uk to find opportunities near you.

Looking to get out?

Leave behind your 9-5 for life outdoors, developing a profitable lawn care business.

At TruGreen UK, we’re passionate about nature and the slice of it we help our customers nurture in their back gardens.

With over 40 years as leaders in the lawn care industry and known as the world’s largest lawn care brand, we have market-leading specialist products, industry know-how and the latest equipment to help lawn lovers across the nation grow the lawn of their dreams.

If you dream of breaking free from the grind of a 9-5, head for the outdoors with TruGreen today.

Through our tried and tested business model, we give you the tools and expertise you need to make upwards of £125,000 gross profit in the first two years.

And… doing something you love.

Join the many business owners who waved goodbye to their desk jobs for the career of their dreams…

Like Michelle and Peter from TruGreen Cardiff, the Vale and Bridgend, who left banking and IT management for a life lived outdoors.

“We were looking for something we could do in partnership, be our own bosses, and jump off the corporate hamster wheel.

With TruGreen, you get to do all aspects of the job. Rather than being a cog in a huge machine, you own the machine.

Before, many of our customers were faceless, the other side of IT systems.

Now, we’ve got to know our customers, and that was incredibly rewarding because you’re being seen as more than just the lawn keeper and a trusted professional.

There are lots of mental health benefits. We can balance our work life and be here for the kids.

We didn’t realise how often we had to say no in our old jobs.”

Or David Brown from TruGreen North Leeds and Harrogate, who used to work as a teacher.

“I’ve always enjoyed working outside and working in the garden.

The older I got, the more I thought, I don’t want to spend the rest of my working life indoors. I just thought, well, the only thing I could do is do something by myself. It seemed like the right time to take that big jump before the kids got too old and I didn’t have the energy to do it anymore.

I still get excited when you grow things from seed, it seems like something quite magical that you can take something, and it just becomes a thing. And that’s not gone away.”

Take the first step towards growing the business of your dreams

Through the support of our dedicated franchise network and support team at ServiceMaster Brands UK, we give you everything you need to plant the right seeds for success and the tools and resources to foster your growth.

Through our comprehensive training academy, you can be a novice or expert in lawn care.

You’ll leave equipped with knowledge in all aspects of the business, from operations to sales and marketing, and access to a wide range of resources and equipment to start delivering a premier lawn care service to customers in your area.

Such as:

  • Our patented business management system
  • TruGreen Brand Hub: The one-stop shop for resources and information for marketing

This can support you to turn over up to £72,000 in Sales Revenue and £55,000 in Gross Profit in the first year alone!

Could this be you?

If you’re considering taking the next steps towards your future, we’d love to hear from you.

Get in touch with our friendly franchise sales team today on 0116 275 9000 to find available opportunities near you.

Grow a healthy and profitable business fast with TruGreen  

Want a healthily growing business that makes sizable profits fast?

Of course, you do!

At TruGreen UK, we know what it takes to grow a healthy and profitable business.

With over 40 years as leaders in the lawn care industry and known as the world’s largest lawn care brand, we’ll help you nurture a fast-growing lawn care business.

Through our tried and tested business model, we give you the tools and expertise you need to make upwards of £125,000 gross profit in the first two years.

How?

We’re experts in lawn care and business, and we hope that, in joining our network, you are too.

Through the support of our dedicated franchise network and support team at ServiceMaster Brands UK, we give you everything you need to plant the right seeds for success.

We’re not just providing the seeds – but the tools and resources to foster growth too.

Through our comprehensive training academy, you can be a novice or expert in lawn care.

You’ll leave equipped with knowledge in all aspects of the business, from operations to sales and marketing, and access to a wide range of resources and equipment to start delivering a premier lawn care service to customers in your area.

Also included…

Our patented business management system.

Known as BMS, this handy tool helps you track leads, customers, revenue and more.

We also offer a Brand Hub, curated by our dedicated team of marketing experts, providing all the materials and information for marketing physically and online in one place and accessible at the push of a button.

Seasons of growth

In the first year, it’ll be hands-on.

As an owner-operated business, you’ll be out and about in a TruGreen van, aerating, scarifying and fertilising (amongst other processes) lawns for happy customers near you.

At TruGreen, as we work in the great outdoors, we follow the cycles of the seasons, with March to May being the busiest time of the year.

But don’t worry.

Come the winter, you’ll still be busy, as proper lawn care is ongoing and regular.

As the cycles of the natural world keep turning, so does the life of your business, as you can turn over up to £72,000 in Sales Revenue and £55,000 in Gross Profit in the first year alone.

And with a healthy profit in your pocket, you can start preparing for expansion as you grow your business yearly, to expand your fleets, bring on technicians and put more vans on the road.

Following this growth cycle, you can grow your business healthily with a great return and over 70% gross profits.

Each of our territories has a minimum of 120,000 households, with 40,000 of them being ABC1 demographics.

And with 87% of properties in the UK estimated to have a garden, the lawn care market houses unprecedented growth opportunities for those willing to grasp that nettle.

Take the first step towards a greener future today by enquiring with TruGreen UK.

Call 0116 275 9000 to learn about opportunities near you today.

Why our franchisees love TruGreen

Our franchisees share the love for TruGreen this Valentine’s Day

Happy Valentine’s Day from TruGreen UK!

Is it too early to suggest a picnic on the lawn?

To share the love, we asked TruGreen UK business owners what they love about TruGreen.

All there is to love about TruGreen

TruGreen Cardiff, the Vale and Bridgend:

Who better to share the love than husband and wife duo Peter and Michelle Lewis from TruGreen Cardiff, the Vale and Bridgend?

Michelle and Peter say their love for TruGreen is multi-faceted. As former IT managers in banking, Michelle and Peter longed for a life spent outdoors.

Michelle and Peter say they love working with their lovely customers and spending time outdoors, keeping fit, and transforming lawns into lush green spaces for people to enjoy.

TruGreen West Sussex:

Dominic Haydon from TruGreen West Sussex says that what he loves the most about TruGreen is the sense of community that comes from being part of an extensive franchise network of like-minded business owners.

“Being part of TruGreen is more than just owning a franchise,” he says.

“The regular meetings and breakfast club online really make you feel that you belong.

In any business you have challenges and uncertainty, belonging allows you to share those with the wider group of owners and TruGreen themselves.

Having that support drives you forward to succeed in business, but also offers a culture that supports you and allows you to support others.”

TruGreen Milton Keynes and West Northants:

Similarly, for Richard Young from TruGreen Milton Keynes, the best part about TruGreen is the network support:

“What I love about TruGreen is the constant & consistent support I receive from Steve Welch (Operation Support Manager).

I have lost count over the last twelve months of how many times I have called Steve from a customer’s lawn & FaceTime.

An extra set of eyes & ears just to confirm my analysis of the lawn is correct & the best route forward to get the lawn back into shape.

Steve’s knowledge, support & advice has proved invaluable to me. I would go as far as saying Steve appears to know more about grass than most cows do!”

Want to run a business that you love?

If you’d like to join a thriving franchise network of like-minded business owners who spend their days in the great outdoors and love what they do, get in touch with our friendly franchise sales team today on 0116 275 9000 to find available opportunities near you.

Happy Valentine’s Day!

TruGreen Cardiff: Trekking for Marie Curie Hospice

We sat down with Michelle and Peter Lewis to discuss their past and recent fundraising treks to raise money for their local Marie Curie hospice. 

Michelle and Peter Lewis, owners of TruGreen Cardiff, the Vale and Bridgend, have recently completed a trek across Patagonia to support Marie Curie, raising £217’000 as part of a trekking group.

Michelle and Peter first completed a trek for their local hospice in April 2014 after the passing of Peter’s father, Terry, from Pulmonary Fibrosis.

What is Pulmonary Fibrosis?

Pulmonary Fibrosis is a condition that creates thickening of the lungs, causing them to lose flexibility and leading to patients becoming slowly unable to breathe.

Peter said that it was described to him as “the hardening of the lung walls and the way [his father] described it was that it was like his lungs were filled up with cotton wool.”

Marie Curie Hospice

Peter’s father’s condition slowly worsened over some years.

It is an incurable disease that doctors often cannot find a cause for.

In 2014, “Not many people had been diagnosed with it before,” says Peter.

“So, my father knew it was terminal, he volunteered to take lots of different test drugs so that he could try and help people in the future.”

As a result, he spent a lot of time being cared for in the Marie Curie Hospice in Penarth, near where the family lives and works.

“Sometimes the drugs wouldn’t agree with him. So, they would take them into Marie Curie Hospice to reset his drug pattern and give my mother some respite,” Peter says.

“The hospice was just amazing, the nurses were amazing, and they gave him dignity at the end of his life,” he says.

Michelle adds:

“I think why we were so impressed by Marie Curie is that at the same time that they were dealing with Pete’s dad’s passing, which was really traumatic, next door they had a 100-year-old lady having a birthday party and this nurse was having to like switch modes. It was just incredible.”

“I said you know, ‘What could we do to help you?’” she recalls.

“And as we were leaving, after my father passed away, they were just putting up a poster on the wall for a trip to Machu Picchu to do the Inca Trail to raise funds for the hospice,” Peter adds.

And [the nurse] said,

‘Well, there’s two of us on duty today and this is our job so this is what we do. If you want to help, maybe you can fundraise.’ That’s why she pointed to the poster,” Michelle says.

Machu Picchu

“So, we straightaway volunteered and me, Michelle and my youngest son, Sean, went on that Machu Picchu trek,” Peter says. “Which was our first outing.”

Michelle and Peter are so well suited to running their TruGreen business because they are both self-described “outdoorsy people.”

“If we could live outside, we would live outside,” Michelle says.

“We’ve always walked mountains. In Brecon, we enjoy walking Pen y Fan.”

Michelle describes Machu Picchu as “a really, really tough” trek, particularly due to the altitude.

Not that it seemed to bother the locals!

“In Machu Picchu, we had Sherpas that brought the tents and all the cooking equipment with us – they even cooked up a sponge cake at the summit. Goodness knows how they did it on a little portable stove!” she says. “They were incredible and they only had sandals on!”

But the experience and money raised inspired the Lewis family to continue to trek for the hospice. Leading to their next outing:

Sri Lanka

Michelle describes the people they met there as “just the kindest people in all the world.”

“They didn’t like to tell you bad news,” she says. “So, every time you said ‘how long to go?’ they’d say 30 minutes, and normally it was 7 or 8 hours!

You just got used to Sri Lankan time, as we called it,” she jokes.

Through the people the pair have met trekking, Michelle and Peter have connected with people they never imagined meeting, including celebrity trekkers, and even people who have become part of the family.

It was in Sri Lanka they also met a Marie Curie nurse whom they thought had a large amount in common with Peter’s eldest son.

“Just as a joke, we exchanged details and Pete was like Tinder,” Michelle laughs.

“And then at Christmas time, we had a photo sent through from the pair of them saying, ‘Mum and Dad, you were right, we are an item!’ And now they live together, very happy. They’re developing their new home, and they’ve just bought a dog together!”

 

Michelle and Peter on Adam’s Peak in Sri Lanka

Vietnam

Following Sri Lanka, the pair trekked Vietnam, where they walked the Chinese north border and went to Ho Chi Minh City.

Michelle says this was especially interesting as they got to see first-hand: “The Vietnam War through the perspective of the Vietnamese.

Which is very different to what we’ve been taught, as you can imagine. And so that was very moving in different sorts of ways,” she says.

Michelle says that all the treks have brought them experiences they wouldn’t have had otherwise, even as tourists. Particularly in how they connected with the other people around them.

“We trekked once in Vietnam and the locals warmed up buckets of water for our feet when we got back using valuable wood resources to heat the water.  You get touched by the smallest things like hot water and realise they aren’t small things at all. That was lovely.”

It’s at this point that Michelle pauses and pats her chest.

“I’m getting very emotional thinking about it,” she says.

“But you know, these villagers in our terms, have very little and yet were willing to share food water and shelter. It makes you really grateful.”

Transformative experiences

Michelle says the treks are very therapeutic in nature as you get stripped back.

“It’s quite transformative because there’s time to think,” she says.

“As you’re walking in a procession, you haven’t got eye contact, people almost have like a stream of consciousness.

All sorts of stuff comes out of people that they don’t even know they’re thinking.”

She says that it was on one of the treks that she and Peter decided to give up their previous lives working in IT banking, which led to them starting their TruGreen business.

“We were just talking about how much we hated our lives in IT and how stressful it was. That was the trigger that ‘we should go and do something different.’ And that was TruGreen.”

This year’s trek: Patagonia

Michelle and Peter have recently completed a trek across Patagonia, which Michelle says was nothing like she imagined.

“It’s like a desert!” she says.

“I thought we’d have cowboys, cows, gauchos, and lush, green fields. But it’s like the Grand Canyon.”

The camp in Huancache, Patagonia

But what has been amazing about this experience for Michelle and Peter is encountering the thriving Welsh community in Patagonia.

Alongside the Spanish language and traditions, this small but thriving community still preserve both the Welsh language and many older customs and traditions, that are now even lost to the majority of the native Welsh population.

Michelle says that a large number of the trekking group were North Walian Welsh speakers who were able to track their heritage within this community across the globe to Argentina.

“They speak better Welsh than we do,” Michelle says.

“It’s purer. Ours has drifted because more people are speaking it, but because they’re a small community, their Welsh is very pure old Welsh.”

She says that got very emotional for many on the Trek, especially when observing the school children singing welsh hymns and songs and welsh dances and when the group were hosted for a welsh tea party with Barra Brith.

The money raised

The Lewis family’s fundraising efforts for Marie Curie span 8 years and much of the globe.

Their most recent trek has raised an amazing £217,000 as a group, and over the years, Michelle and Peter have collectively raised nearly £60,000 alongside Peter’s mum.

“She was with Terry since she was 13 years of age,” Michelle says.

“So, when she lost him, she lost her soulmate.”

Alongside Michelle and Peter’s fundraising, Peter’s mother raises money in Terry’s memory and gives back to the hospice by making and selling crafts.

“She makes the most amazing quilts and cushions… and marmalade!” Michelle says.

Michelle has also raised money at home and connected with their local community. She recalls a particular standout:

“A gentleman man that owns a  local castle let me borrow for an afternoon tea.”

“The journey takes you to meet some incredible people,” she says.

Peter says that they’re extremely grateful for how Marie Curie helped them and his father and that he and Michelle will support them for as long as possible.

Get involved

If you’d like to see how you can support Marie Curie and the work they do for people and families like Peter and Michelle, visit the Marie Curie website for more details on how you can donate, fundraise and show your support today.

Get in touch

If you’d like to join Michelle and Peter in our friendly franchise network, get in touch with our franchise sales team to find out more about opportunities near you today.

To discuss available opportunities directly call us on 0116 275 9005 or email franchisesales@servicemaster.co.uk.

Former teacher branches out to grow new lawn care business in North Leeds & Harrogate

We sat down with David Brown, the new business owner bringing TruGreen professional lawn care to North Leeds and Harrogate to chat about his life and new business.

David Brown has taken an unconventional route into the lawn care industry.

With 13 years as a secondary school science teacher behind him, it may not seem the obvious choice to call it quits on a decade-spanning vocation and do something entirely new.

But when I sat down with David on his first day as the owner of TruGreen North Leeds, there could be no doubt whether or not he had made the right call.

My first question broached the root of this dynamic: what was the reason behind this big career decision?

David tells me that he has spent the last 13 years teaching physics A-Level and combined sciences to secondary school children, living and working in Yorkshire, around where he grew up, with his wife and three young children.

The only time David has ever lived away from Yorkshire is when he studied at university in Manchester. But once his studies were over, David says he didn’t have much to keep him there.

Feeling a little worn down by the flat lands of the cityscape, he wanted to get back to the land he knew.

And it is a similar call to nature that has driven David toward his new business.

I’ve always enjoyed working outside and working in the garden,” he tells me. “I’ve got an allotment, I’ve got a greenhouse. I enjoy growing things. I’ve always enjoyed growing things, he says.

The events of the past few years have given many the time to reflect on their lives, with the limbo of lockdowns causing many to reignite passions from their past.

For David, plant life and gardening still provoke a spark of childlike wonder, and he says this is something that he found he wanted to make a part of his daily life.

I don’t know if this is just me,” he says, but I still get excited when you grow things from seed, it still seems like something quite magical that you can take something and it just becomes a thing. And that’s not gone away.

He tells me that he then found this at odds with the career he found himself in, leading to a revaluation of his path.

“The older I got, I thought, I don’t really want to spend the rest of my working life indoors,” he says.

But this is easier said than done. David, like many others with vocational careers, has found it difficult to branch out on his own.

I had been looking for a route out of teaching for quite a while, and it’s a difficult thing to do because you get pigeonholed as a teacher. But it’s quite difficult to kind of find a route [out],” he says. “I would apply for other jobs and not even get considered for an interview for quite a lot of them,” he explains.

Meanwhile, “You’d apply for another teaching job, and it’s like they’re biting your hand off because there aren’t any science teachers and physics teachers.

Beginning to feel penned in, David knew something had to give,

I just thought, well, the only thing I could do is do something by myself. I’m 38 now, no one’s going to come and help me out. I’m going to have to do it myself.

So, David decided to make the leap to starting his own business, supported by our TruGreen franchise network. I asked him how this decision was made, particularly with the UK amid a cost of living crisis.

“It just seemed like the right time to take that big jump before the kids got too old and I didn’t have the energy to do it anymore,” he says.  

When is a good time? When is a bad time? I don’t know, I don’t think anyone knows.

I think if people knew the answer to that, no one would start a business [he laughs]. You’ve got to do it at some point.

He goes on to add:

“There’s always people that want things done to their houses and there are always people that are looking for this sort of service. There are a lot of people doing it already in my area, and I’m not seeing people dropping off or cutting back at the moment.

There will still be people that have money to spare even throughout whatever is coming.”

[But] you’ve [also] got Steve, who is like a living encyclopaedia of lawn care,” he says.

“You’re going to get the guidance and expertise to know what that you’re doing is right.

This is a model that’s worked in the United States, it’s worked in the south of England, and it will work wherever you are as well.

I’m confident that if I follow the model and follow other people who have succeeded, then I’ll succeed as well.”

Spurred on by the support of an internationally-renowned franchise, a wealth of experience from a national network, and a love for the outdoors, David has made the jump into starting a business that he loves.

Like David, every one of our franchisees is passionate about what they do and about the service they provide.

Our goal is to set you on the path to the lawn you’ve always wanted. And as David’s story proves, taking that first step can be daunting, but with TruGreen, it doesn’t have to be.

If you like the sound of a career spent in the great outdoors helping people in your local community achieve their dream lawn, get in touch with the ServiceMaster franchise sales team by calling 0116 275 9000 to enquire about available territories near you today.

Owner of TruGreen Gloucestershire wins the TruGreen Franchisee of the Year Award

The owner of TruGreen Gloucestershire, Mike Simmonds is celebrating after winning the coveted Franchisee of the Year Award at ServiceMaster Live! 

Held in May, ServiceMaster Live! Was the culmination of two years of planning on behalf of the ServiceMaster team after COVID regulations meant that the event was postponed for two consecutive years.

But, with it now safer to do so, franchisees from across the ServiceMaster brand family – including TruGreen – gathered under one roof to network, celebrate, and share in the joys of franchising.

One of the final parts of the event was an awards ceremony that saw franchisees rewarded for their outstanding work and contributions to their respective brands over the past two years.

One such winner was Mike Simmonds of TruGreen Gloucestershire, who won the prestigious TruGreen Franchisee of the Year award. This isn’t Mike’s first taste of victory, as during our last Summer Summit in 2019 – when he was still new to his business – he won the Rookie of the Year Award. Now with two years more experience managing his business in the more challenging conditions that the COVID-19 pandemic brought about, Mike has proven himself once again to be an outstanding TruGreen franchisee. The best of the best.

Of his prior and continuing success, Mike says, “Winning the Rookie of the Year award in 2019, in our second year of trading, was a highlight for the early years of the business however building upon this to win Franchisee of the Year in both 2020 and now 2021 tops this. We have always had a plan to work with more customers year on year, to create and maintain even more lawns for a growing number of people to have pride in. Whether our customers want a quality lawn for their children or grandkids to play on, or want a lawn to sit and admire with a glass of G&T on a summer’s evening, we are proud to play a part in this. With challenging times for many during the last few years, interest is continuing to grow in terms of people wanting to improve their homes and garden. With this in mind, we are looking forward to continuing to grow in the coming years, welcoming new clients into our business.”

Due to his background in business development, it is no surprise that Mike’s business has grown in the way that it has. He has been able to use his extensive know-how to grow a lawn care business with flourishing success in just a few years. As proven by a business growth of over 50% in the last year. Born and raised in Gloucestershire, Mike prides himself on being able to work within his community to provide his customers with exceptional service and exceptional lawns. During his first 12 months as a TruGreen franchisee, Mike’s business grew quickly, establishing a loyal and ever-growing customer and staff base that has only grown as the years have gone on – including the employment of additional full-time technicians this year which has required a move to new premises to accommodate the growth of the size of his business.

Mike describes working in Gloucestershire as ‘like working in his own back garden,’ and has cultivated a client base of devoted and happy customers who have nothing but the highest praise for both his friendliness, knowledge and professionalism. Awarded based on both financial results and engagement in the community, the Franchisee of the Year Award is proof of all of Mike’s hard work and his genuine love for his customers. Therefore, it was a no-brainer that this pinnacle of franchisee prestige should be awarded to him.

Speaking of his award, Mike says, “Both the team and I are really proud to have won the franchise of the year award. Since launching our business back in early 2018, we have strived to deliver a leading service to our clients, creating and maintaining lawns which can be enjoyed by many. Receiving the award at ServiceMaster Live was a great way to see that we are delivering on this goal. We are subject to many factors which affect our lawns, most notably mother nature and the weather conditions we have. As such, our approach of partnering with our customers and having a fluid ongoing working plan is key to this success.”

TruGreen’s Brand Leader Steve Welch added, “Mike is a worthy winner of the TruGreen Franchisee of the year award, with strong revenue growth of 54% in the past year, which has been achieved through focussed marketing, the continual acquisition of new customers, the employment of technicians and additional vans on the road, showing that there is no upper limit to what can be achieved when operating a TruGreen Professional Lawncare Franchise.”

And Siân Lovatt, TruGreen Marketing Manager said, “Mike is a worthy winner of our Franchisee of the Year award. He consistently follows the model and is a team player and model franchisee. Mike consistently attends our brand development and marketing meetings, always bringing fresh ideas to the table for us to discuss. Well done Mike!”

We would like to thoroughly congratulate Mike on this brilliant achievement and for all of his hard work as an outstanding TruGreen franchisee.

If you are in the Gloucestershire area, including, Gloucester, Cheltenham, Tewkesbury, Stroud and Forest of Dean, get in touch with Mike and his team by calling 01452 223329 or 07722 045855 to receive your free 14-step lawn analysis today and start a treatment plan tailored to you.

Or, if like Mike, you would like a career that allows you to spend your days outside, providing quality lawn care services to your local community, get in touch with our friendly franchise sales team today to find a sale opportunity near you.

Written by Tom Page, Digital Content Writer

Spring into our ‘Golden Quarter’ by purchasing a lawn care business today

Now is the most profitable time to own a lawn care business for several reasons. For starters, it is the optimal time for many of our lawn care processes like aeration and scarification, which are best carried out when the ground is warmer and dryer.

The start of Spring also means more people start thinking about or using their gardens. As a result, this period is the peak time for new customer enquiries and acquisitions. This is not to say that making a profit in a TruGreen business is a seasonal affair. Much like lawn care, you get out what you put in, as the majority of our treatments can be carried out year-round, including several that are best applied in Autumn.

Essentially, in the Spring, we can take advantage of all of the benefits that nature provides us at this time. For example, by utilising this period effectively to promote strong grass growth, TruGreen customers can achieve improved quality and appearance earlier in the year. All of this and more leads to high levels of customer satisfaction year-round.

In fact, many of our TruGreen business owners say they have found that due to their commitment to quality lawn care demonstrated in the Summer months, the majority of their customers become used to a high standard of lawn quality and commit to receiving year-round treatments.

But don’t just take our word for it, visit the brand new and improved TruGreen Franchise website and check out these videos to hear what our franchisees are saying about owning a lawn care business.

Your journey

Whether you’re an experienced industry professional, or entirely new to the lawn care industry and franchising, our comprehensive training academy makes sure that you learn all the necessary processes and disciplines to run a flourishing lawn care business. As part of your introduction to TruGreen, you’ll receive a starter pack that includes machinery, uniforms, products, a branded vehicle wrap, and everything else you’ll need to take your first step in your TruGreen franchise journey.

By purchasing a TruGreen business, you’ll also be joining a supportive and professional network of like-minded business owners, who have all been in the same position you have. As a TruGreen franchise owner, you have access to a wealth of industry professionals like TruGreen Brand Leader Steve Welch and Marketing Manager Sian Lovatt. Allowing you to receive around the clock support to help in all aspects of your business, from lawn care queries to recruitment, training, marketing and any other area of business support that you can think of.

If you’d like to own your own business that lets you spend your springs outside, register your interest in a TruGreen business by filling out a contact form or giving our friendly franchise sales team a call on 0116 275 9005 today.

Working together to grow a healthy work culture

Both Michelle and Peter Lewis come from an IT management background. Neither thought they would find themselves doing the job that they are now. Though both were keen gardeners, neither were lawn specialists. Both used to work for Lloyds Bank, with Peter running credit card systems and Michelle working in the insurance end. This had them based in Cheshire, London and Scotland predominantly. “So, we never saw each other,” Peter says. Now, as the owners of TruGreen Cardiff, The Vale and Bridgend, the couple live and work in the middle of their TruGreen territory, offering professional lawncare services within a localised area.

Motivated to do something together, Michelle and Peter bought their business in early 2020 a week before the first lockdown. Though challenging, they were supported through the purchasing by ServiceMaster Ltd, who owns TruGreen. “We were looking for something we could do in partnership, and be our own bosses. You know, jump off the corporate hamster wheel. And you get to do all aspects of the job. Rather than being a cog in a huge machine, you own the machine. You run the machine,” Michelle says.

She says they looked at other franchises before settling on TruGreen. “We felt that the they [TruGreen] offered the best support, the best people, the most enthusiasm. The technical support, the financial support, the legal support: all the boxes were ticked. This offered us the chance to retrain, get qualified, and do something really fun together. So, we spend all day every day now working.”

Peter chimes in: “Not all day every day working. All day, every day together.”

“All day together,” Michelle grins. “Yeah, together.”

COVID, Michelle says, brought home the reality of both having elderly parents and being away from their family. Though they live nearby, Peter and Michelle had felt unable to help when they were needed, due to working away often. Now, working within their local area, all of Michelle and Peter’s customers are within 5-10 minutes of their parent’s homes. They can be where they are needed, when they are needed. This community and connected feel are mirrored, Michelle says, both in their customer base, and at a network level.

“Before, many of our customers were faceless, the other side of IT systems,” Michelle says. “Now we’ve really got to know our customers. During COVID we were able to help – particularly our elderly customers – in getting bits and pieces if they couldn’t get to the shops or that sort of thing. And that was incredibly rewarding because you’re being seen as more than just the lawn keeper, but as a trusted professional. There are lots of mental health benefits. We get to own a dog! We’re able to balance our work life, and be here for the kids, even though they’re grown up now, or our parents and neighbours. We just didn’t realise how often we had to say no in our old jobs.”

Peter seconds, this. He says the mental health benefits of this flexibility has been the biggest benefit to him in parenting his sons. He is now available to help with DIY or aiding his eldest in moving into a new home for example. “I’ve been able to do so much, and we’ve become a lot closer over the last couple of years,” he says. Peter tells me more about how he came to the business. Whilst being made redundant, his voluntary leave was pushed back for around a year-long period. Though he knew he wanted to buy a franchise, this constant change in date made it difficult for Peter to pin down a sale. “ServiceMaster showed me a great deal of flexibility in that,” he says. “They could’ve easily sold it to somebody else who could’ve paid them a lot quicker. But they had spoken to us, and they kept on pushing the date on until I finally got my redundancy check.”

“It never felt like a hard sell,” Michelle adds. “[ServiceMaster] recognised that we were making a massive career decision and they were really supportive.” Especially during the pandemic, Michelle notes they owe a lot to the support of TruGreen’s franchise network. “We can ring up at any time, day or night, on any kind of problem. We couldn’t have done that running our own company, we wouldn’t have had that expertise backing us,” she says. “Everybody just wants you to be successful, and that’s a lovely culture. Everybody is in it together.”

If you are interested in joining a growing franchise by growing your own TruGreen Lawn Care business, contact our franchise recruitment team today on 0116 275 9005 or email franchisesales@servicemaster.co.uk 

Credit: Tom Page, Digital Content Writer – ServiceMaster

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What our Franchisees Love about Owning a TruGreen Business

Happy Valentine’s Day from TruGreen!

In keeping with the theme of the day, we’re sharing the love. We asked the franchise owners within our national network to share what it is that they love about franchising, and owning a TruGreen business.

Whether it’s being a part of an established network of friendly franchisees, or working with a trusted and dependable business model, there’s a lot to love about owning a TruGreen business. As Dominic Haydon from TruGreen West Sussex will tell you:

“Being part of TruGreen is more than just owning a franchise. The regular meetings and breakfast club online really make you feel that you belong. In any business you have challenges and uncertainty, belonging allows you to share those with the wider group of owners and TruGreen themselves. Having that support drives you forward to succeed in business, but also offers a culture that supports you and allows you to support others.”

For Richard Young from TruGreen Milton Keynes and West Northants, the best part about owning a TruGreen franchise is the network support:

“What I love about franchising with TruGreen is the constant & consistent support I receive from Steve Welch (Operation Support Manager). I have lost count over the last twelve months how many times I have called Steve from a customer’s lawn & FaceTime.

An extra set of eyes & ears just to confirm my analysis of the lawn is correct & the best route forward to get the lawn back into shape. Steve’s knowledge, support & advice has proved invaluable to me. I would go as far as saying Steve appears to know more about grass than most cow’s do!”

If you’re looking to start a new business that will allow you to spread happiness to garden lovers and receive top notch support from our brilliant network, make an enquiry with us, and join our network of satisfied franchisees today. Upon purchasing a business with us, you will take part in one of our comprehensive training academies, to help you get to grips with the TruGreen values, strategies and methods. No matter your experience of the lawncare industry, franchising, or the stage of your journey, we will be there to support you every step of the way.

Credit: Tom Page, Digital Content Writer – ServiceMaster

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All there is to Love about owning a TruGreen Franchise

As we head into February and closer to TruGreen’s ‘Golden Quarter’, here are all of the things to love about starting a TruGreen business now.

Spring is approaching, and whilst there is no bad time to purchase a TruGreen franchise, this is an excellent time to start thinking about growing with a new business.

At TruGreen, the spring period is what is known as our ‘Golden Quarter’, as this is the time when our franchisees can take advantage of the wealth of opportunities provided by improving weather and longer days. These conditions make spring the perfect time to market the business as more and more people start spending time either in, or thinking about their garden.

All of this makes spring the peak period in the year for customer enquiries and acquisitions. New customers that join us in springtime also benefit from our high impact treatments such as scarification and aeration – which can be carried out at various times of the year – but really start to come out of hibernation in the spring. These quality treatments give us a lot to shout about at this time, and by purchasing a franchise now, allow for strong early growth in the business.

Essentially, in the spring, we at TruGreen are able to take advantage of all of the benefits that nature provides us at this time. For example, by utilising this period effectively to promote strong grass growth, our customers are able to achieve an improved quality and appearance earlier in the year. All of this and more leads to high levels of customer satisfaction and proves why we are the first choice of lawn lovers across the UK.

Working as part of an existing franchise like TruGreen means that, as is key in most lawncare, the groundwork has been laid for you. Whether you’re new to lawncare and franchising, or an industry professional – the tried and tested TruGreen model can help you grow a truly successful business.

If you love the outdoors and are looking to start a business that would allow you to spend more time outside, click here or call 0116 275 9005 to make an enquiry about starting a TruGreen franchise today.

Credit: Tom Page, Digital Content Writer – ServiceMaster