Recurring income

Much of the TruGreen model is based on not only attracting, but retaining customers.

But why is it important to retain customers?

That’s because the lifetime value of a customer is greater in a TruGreen business because of regular recurring income. It is very much a numbers game of attracting and servicing more clients each day, week, month makes reaching targets easier and much easier to predict.

Having regular recurring income allows you to better manage staff levels, resources and investments. Our exclusive business management system helps this process along so that you can make data informed decisions. Data informed decisions can be lower risk, preventing costly and poorly timed decisions.

How can you retain customers? 

  • Understand customer needs, meet and if you can, surpass them
  • Learn from mistakes
  • Ask customers for their feedback and act upon it
  • Reward loyalty
  • Provide excellent customer service
  • Don’t become complacent

All of the above points are thoroughly covered in our TruGreen franchise training academy. Again, our exclusive business management system helps to document the customer journey through the customer relationship management functionality.

If you’d like to build a scalable business through building and retaining a customer base, we’d love to hear from you. Contact our friendly franchise sales team on 0116 275 9005 / for territory and training information 

TruGreen Marketing Academy

Marketing is an essential business tool to help you to create, build and maintain a relationship with your customers. For that reason, marketing takes an important spot on our initial training academy and is also supported throughout your whole business journey with us.

Marketing support has always been offered through our marketing team and via direct support from the TruGreen marketing manager, however, we’ve more recently introduced a marketing academy to help franchise owners to grow their marketing skills to grow their businesses. The academy covers several topics – including but not limited to:

  • Building brand awareness locally
  • Social Media
  • Digital marketing (free & paid)
  • Customer Relationship Marketing (training on our in-house system)
  • Traditional marketing
  • & more

The marketing academy also allows for discussion sessions between those on it to help generate more ideas and solutions within the network.

Of course, this is at no cost to the franchise owner, adding further value to our franchise proposition.

So when you are considering your franchise options and perhaps TruGreen Franchise is one of them, remember to think of the bigger picture. The future, the development and where this fits with your long and short term goals.

For further information in our investment in marketing, book a call with our franchise sales manager today on 0116 275 9005 or email


Rich Lawns – TruGreen Franchise YouTube channel reaches 10,000 views

At TruGreen Franchise, marketing is extremely important to us. In particular, digital and social media marketing.

We are committed to growing the brand so that our franchise owners and end-customers can reap the benefits of us doing so. One of our recent projects was to work closely with a willing business owner, to produce a YouTube channel.

Richard Young of TruGreen Milton Keynes was excited to work with us to create an exclusive YouTube channel surrounding his business and the services he offers. As such, ‘Rich Lawn’s was born.

The idea behind the channel is to showcase the services TruGreen provide a less ‘salesy’ way, by bring personality to the brand and helping others with their lawn care.

Over the past 7 months, the channel has grown pretty well, now on 241 subscribers by growing by 20+ subscribers a week.

Having reached a huge milestone of 10,000 views, our Social Media and Communications Coordinator couldn’t be happier with his and Richard’s efforts.

A lot of time has gone in to creating the content for the channel including filming, editing and posting, but it’s all proving to be extremely worthwhile.

Even if you’re not a huge fan of lawn care Richard brings personality and a bit of comedy to his videos engaging the viewers and encourages them to get involved. Feel free to head over to the channel today and give us a few thumbs up and maybe even hit that subscribe button and the notification bell.

If you’re interested in joining a franchise where digital marketing, brand building and awareness is at the heart of everything, contact us today to learn more.

0116 275 9005

Why Entrepreneurship increased during the pandemic

During the pandemic, entrepreneurs opened up businesses more than twice the rate than pre-pandemic. But why and how?

Government financial help

Firstly, the government recognised that there would need to be support available to help individuals to survive financially throuought the pandemic. This is because some sectors were forced to close and would need financial help to survive or to invest in something new. Many individuals knew the pandemic wouldn’t go away overnight, so chose to build new businesses in new sectors to give them the financial stability they needed throughout uncertain times. This was reflected in franchise sign ups.


Whilst businesses were closed and individuals were left with very little to do on a daily basis, some individuals turned to learning new skills, taking on new qualifications to better their knowledge for when the world reopened. Online training became popular and with franchise academies also being held online, it made sense to turn new learnings in to new opportunities by the way of a new franchise.

Improved remote technology 

This helped individuals to still be connected to the world. Remote technology gave everyone hope and a feeling of normality. Particularly when it came to business. Connectivity meant that entrepreneurs were able to discover more about franchise businesses, join virtual training academies and receive support when they were live, all through remote technology. It also meant that time could be saved, as well as travel expenses.

Wake up call 

The pandemic proved to be a wake up call for many who were desperate to find something new, but needed the ‘push’ to do so. As such, many entrepreneurs chose to take the plunge and start up or start over after a real shock from the effects of the pandemic.

2020 saw our best year at ServiceMaster Brands for welcoming new franchise partners. 2021, looks to be more of the same. 

If you are looking to start up, or start over, we’d love to hear from you. Contact our franchise sales team on 0116 275 9005 or email

What is a starter package?

If you have been research different franchise opportunities, you may hear the phrase ‘starter package’ quite regularly. A starter package is in effect, items that you will find beneficial when you start your business that are included either within the franchise fee or for a set additional fee.

What might you expect?

  • Products to undertake the services offered by your business
  • Equipment as above
  • Business stationery such as letterheads and business cards
  • Uniforms, for yourself or employees within your business
  • Marketing literature such as flyers and posters
  • Promotional items including mugs, pens and rulers
  • Marketing launch which might include paid marketing activities
  • Membership with relevant trade bodies

Having a starter pack is a true benefit when joining a franchise. It helps you to start off with the right credentials to ensure that you have the best start. You don’t need to source much of the above for yourself and you can concentrate your first few weeks, often months in to your business, not sourcing any of the above.

Our starter package is included within our franchise fee to give new franchise owners the ease and speed required to start a business from scratch.

Not all starter packages are equal though, so do be mindful of this when you are comparing franchise opportunities like for like.

If you’d like to discuss what is included, you can chat with our franchise sales team on 0116 275 9005 or at for the latest starter pack information

Demand for an existing TruGreen business is high

TruGreen was founded in the United States in 1973 and brought over to the UK in 2004 where it’s been operating and ‘growing’ successfully ever since. Those 17 years in the UK have seen businesses thrive and grow, some handed down the family, some respectfully closed and others put on the market to resell so that owners can realise their investment.

It’s clear that a TruGreen Franchise is viewed as a good investment. We only have one resale opportunity at present in the Oxfordshire/Wiltshire area. If this isn’t the area for you, you’ll need to look at our vacant territory option.

There are many benefits that come with securing a new territory, including:

  • Pre-paid marketing launch
  • Choose where your territory covers (subject to availability)
  • Opportunity to .beat the business model’
  • Brand new products, equipment and business stationery
  • Rewards from building a business up from scratch!

It goes without saying that both the training and support remain unchanged whether it’s a resale or a new territory.

With various territories across the UK and future training academies scheduled without the remainder of the year, what are you waiting for?

Build a business with serious desirability and resale opportunity.

If you’d like to discuss our vacant territories in the TruGreen network, contact us on 0116 275 9005 / 

Centralised Support

TruGreen are one of six brands owned by ServiceMaster. Being one of six brands as part of a world-renowned franchise is beneficial for many reasons and one being that we’re able to offer centralised support to all of our brands. But why is this a good thing?

  • Greater learnings – Having the six brands, all supported centrally allows us to learn faster and utilise our learnings to make swift improvements. This is essential in learning about the brands and identifying trends with customers, the market and the wider business environment
  • High quality support – Being one large support system, we are truly able to ensure it is of the highest quality as we have the greatest control over it. Our organisational structure ensures that all departments are efficient in providing the best support to our franchisees and their customers
  • Increased focus – Having inter-departments inside a central support system allows us to maintain high levels of focus. This is because every department has clear objectives and a responsibility for the results
  • Reduced costs – Having a centralised support system allows us to keep our franchise fees lower than if we had support systems in place for all six brands. Instead we’re able to share effectively, keeping costs low and results high
  • Improved communication – As we’re all in the same building (or contact system when working from home), we’re able to communicate more effectively inter-brand, to take, relay and respond to communication quickly and effectively

We offer centralised support in call handling,  Human Resources, information technology, marketing, operations and purchasing. Our expertise are shared with you.

If you’d like to benefit from our centralised support structure, contact us today to discuss our available opportunities on 0116 275 9005 /

Lower risk businesses

If you are new in to business, you’ll need to ensure that you’re not diving in feet first, rather dipping your toe in the water with the lowest risk opportunity possible.

There are ways that you can ensure your business is at low risk of failure.

  1. Choose a sector where your services will be high in demand 
    Accountancy, cleaning, garden services, repairs and restoration will always be required in the fast-paced environment in which we live in
  2. Low set up costs can ensure all of your financial resource isn’t drained right away 
    Franchises are a good way at minimising set up costs as much of what is needed is included in the starter pack, and a lot of the hard work has already been done for you, such as creating and establishing a brand. Low set up costs also mean things like being able to work from a home office and no huge outlays in products, equipment or stock
  3. Speed and timing to realise your investment quicker 
    You’ll need to get your business off of the ground quickly to start realising your investment. A franchise can help you to do this with express, intensive training and a programatic launch. Timing is also important to ensure you get the maximum exposure for your new venture
  4. Locally service based 
    Service based businesses tend to stand you in a better position to succeed because you are competing locally, not nationally for customers.
  5. Consider what you enjoy and are good at 
    Your business is more likely to succeed if you are enjoy it and have the skills to operate it. Try to play on your strengths when choosing a business to make failure a very low risk when its down to your efforts

Having considered the above 5 points, you should be in a better position to choose a lower risk business opportunity.

If you need any further help on our franchise opportunity, you can call our franchise sales team on 0116 275 9005 or email them at for further help!

Why franchises fail

Not the usual type of post you would expect to see, but some franchises do fail. Here’s some reasons why that may happen and how you can prevent it from happening to you;

Unrealistic expectations 

It’s possible that your expectations may not have been inline with the capabilities of the franchise. This for some makes the business a regret and a failure more likely.

Insufficient funds 

A business can’t operate on thin air and sometimes a business owners funds may have run dry before they’ve even got started. Often putting strain on the business and not giving it the opportunity to grow before it is closed down.

Poor marketing 

Marketing makes the phone ring. If you don’t start, or you stop, it has a detrimental effect on your business. Marketing is often undervalued in a business, particularly when other things ‘seem’ more important.

Lack of focus 

Especially in the early days, a new business requires every bit of focus possible to get it up off of the ground. Distractions can often be to blame when a business begins to fail.

Low motivation 

In business you need to be hungry to succeed. That hunger is what drives the business forward and keeps it moving forward. Without it, the business is likely to plateau or decline.

The reasons above are some of the most common, and the best franchisors can identify franchise owners in the early stages of them to help engage and coach them back in to operating a successful business.

At TruGreen, our franchise team are dedicated to ensuring that a TruGreen Franchise is right for every entrepreneur. If we don’t think it is, we’ll say so.
It’s in our interests to ensure that every entrepreneur has the same opportunity to succeed.

For further information on joining our restoration services franchise, contact us here or call 0116 275 9005 for further information

ServiceMaster Brands Podcast – Episode 2

TruGreen Franchise is one brand of 6, all a part of ServiceMaster Brands.

The team at ServiceMaster Brands have launched a NEW podcast channel for you to keep up with all things ServiceMaster Brands.

Episode 2 is all about how our Franchise Sales Manager, Emma Chappell, helps to match entrepreneurs to their dream franchise to achieve their goals in business.

You can give it a watch HERE.

Emma can help with all things franchising including:

  • General information
  • Finance
  • Training
  • Suitability
  • Territory
  • Availability
  • Resales

For any enquiries, you can speak directly to Emma at 0116 275 9005 or on email at

Jonathan adds a second van on the road!

Jonathan Bell is the proud owner of TruGreen Downlands covering Marlborough, Wantage, Lambourn, Faringdon and parts of Swindon. Almost in to his 5th year of business, Jonathan is expanding! He’s adding a second van on the road enabling him to serve even more customers with his professional lawn care services.

Jonathan needed to address capacity in the business, having now reached the number of active customers where to grow the business further he would need a second van on the road.

Jonathan has employed a technician in the past year in allowing for him to improve his time management, while operating out of one van, but has now employed a second full time technician. Both have completed the recent technical training course, and have also completed their PA1/PA6 qualification too. This will then allow for them to operate out of the second van, allowing for the increased capacity that Jonathan needs in meeting the demand for TruGreen services and in maintaining the strong growth in the business, which has seen him achieve record monthly revenue on a number of occasions across the Golden Quarter (also known as Spring/early Summer).

This summarises the progress that Jonathan has made in moving to a second van, which he will have wrapped in the TruGreen brand, maintaining Brand awareness.

All of the progress highlighted above has been made possible with Jonathans enthusiasm and determination, coupled with our support and guidance.

TruGreen presents an amazing opportunity to build a scalable business in an established market. Jonathan is one of our many franchise owners to prove it!

If you’d like to find out more about joining our franchise, contact us here or call us on 0116 275 9005 for further information on our available territories and future training academies

5 Questions to ask a Franchisor

The research process to buying a franchise is an important one. There are a minimum of 5 questions to ask a franchisor to help you in this process. These questions aren’t the typical questions relating to financials and what you get for your investment.

These 5 questions are ones that could potentially help you to make your decision based on your human needs.

  1. In what areas do you offer support? 
    Why – You might be strong in some areas of business, but not others. You need to ensure you’re strong in all
    Our answer – We offer support in all areas of the business.
  2. Are there any existing franchise owners who have come from a similar background?
    Why – You can then ask for their story and if you could be put in touch with them
    Our answer – We absolutely can match you to existing franchisees in our networks and of course, you can chat with them.
  3. Do you have a ‘buddy scheme’? 
    Why – Partnering up with a more established business owner can help you to follow in their footsteps, learn from their mistakes and grow
    Our answer – We do!
  4. Are there any additional training opportunities?
    Why – The initial training might not be enough, could be too overwhelming and over too quickly for some
    Our answer – Absolutely, we offer continuous refresher and new training opportunities.
  5. What communal events do you have and do you recognise achievements? 
    Why – Communal events represent togetherness and recognising achievements fosters motivation
    Our answer – We do, large events at least once per year and regional events quarterly. Our awards our annual too.

Through asking the above 5 questions, you’re giving the franchisor the opportunity to respond to your human needs.

If there’s anything else we can help with, most questions have been asked and there’s no such thing as a silly question so ask away.

0116 275 9005 /

Benefits of owning your own business

There are some great benefits to being a business owner and we are looking for enthusiastic, driven and determined business owners to own and operate TruGreen franchise businesses across the country.

In joining TruGreen as a franchise business owner, you can enjoy the following benefits;

Control your own destiny 

You are the decision maker, goal setter and getter. As such, you can control where your business goes and what it achieves. There is no greater reward than reaching your destination and we help to make the journey as comfortable as possible with our support and expertise.

Take on the risk and reap the rewards 

Fortunately, the risk associated with a franchise is much lower than going it alone. This is because of the learnings made before you. Take the leap and enjoy the rewards in a safer way to do business.

Choose the people you work with 

When you own your own business, you can to choose the people to help you to reach your goals. You can build a strong team of likeminded individuals who are all dedicated to the cause and if you’re unsure of what to look for, we can help.

Lifestyle and freedom 

If you dream of a particular lifestyle and freedom from a ‘typical day in employment’ then owning your own business is suited to you. You can choose when you work, where you work and ultimately how you work, to suit your lifestyle requirements.

Financial rewards 

It goes without saying that when you work hard, you work hard for yourself. Your hard work pays you your own dividends rather than an employers. If you are hungry to make money and want to know how using a proven business model, then a ServiceMaster franchise (there’s eight in total to choose from) could be for you.

If you would like to chat more about how we can help you to become a business owner with an established brand, proven business model and support when and where you need it, chat to us on 0116 275 9005 or via email

Which Great British Franchisee of the Year

TruGreen Downlands is crowned a winner in the Great British Franchisee Awards!

Owned and operated by Jonathan Bell, TruGreen Downlands scooped a prestigious award this week which recognises excellence in franchising.

After setting up his business in 2016, Jonathan Bell has taken TruGreen Downlands from strength to strength as well as shown resilience during the COVID-19 pandemic which forced many small businesses companies to close their doors for a short while.

Offering lawncare services throughout Swindon, Wantage, Devizes, Hungerfood and more, TruGreen Lawncare is everyone’s one-stop-shop for professional and highly-rated lawncare. From Moss Treatments, Scarification, Weed Control to lawn Pest Management and more – TruGreen Downlands offers it all.

Hosted by Which Franchise, the Great British Franchisee Awards focuses on the people who have made UK franchising a success.  They recognise the outstanding performance of franchisees, regardless of the size of their business or the sector they work in.

With a tough criteria to fill, TruGreen Downlands clearly demonstrated what it takes to be Great British Franchisee. From proof of Franchisee Stability and Business Experience, Customer Satisfaction, Inspired Leadership and to Driving Business Growth and Community involvement – this prestigious award is no easy gain, especially following a challenging year following COVID-19. You can read the full Which Franchise case study here.

Jonathan Bell said: “It’s great to get some external recognition! My team and I are delighted to have received this award!”

The awards judging panel consisted of Suki Dehal – Lloyds Bank, Head of Franchising, Aman Nirwal – BDO, Senior Key Account Manager Franchising, Euan Fraser – AMO Consulting, and Derrick Simpson, Companion of the British Franchise Association.

If you’d like further information on how you can join an award winning franchise network, contact us today on 0116 275 9005 /

Record breaking Spring for TruGreen

TruGreen celebrate a record breaking Spring, delivering lawn care services, safely to their customers.

As a business providing outdoor services, we’ve been fortunate enough to be able to deliver our professional lawn care services to customers safely, at a distance throughout the whole of Spring.

Whilst more of us are spending more time at home looking out on to the garden, the need for a lush green lawn has increased! Not only this, but the individuals who would normally aim to look after their lawn themselves, have chosen to spend the time that they do have, doing other things.

We’re pleased to report that this can be seen in our network turnover for the Spring season. Our network turnover has reached a new record! Not only that, but it has beaten it by a whopping 10%! But why?

  • TruGreen are the worlds largest lawn care company
  • Our brand has been established for over 30 years in the UK
  • We have thousands of happy customers
  • Support in lawn care, marketing and sales is second to none!
  • Marketing leading business management technology
  • Our results speak for themselves!

If you’d like to find out for yourself, you could try a lawn care service in your local area by visiting our consumer page or we could tell you more about our franchise opportunity and what benefits it could offer you as an owner rather than a customer.

Contact us at 0116 275 9005 /

New customer acquisition records

Whilst we navigate the ‘new normal’ it’s perfectly acceptable to question the ability to attract and gain new lawn care customers during these uncertain times. We’ve had franchisees join us throughout this uncertainty and it’s always good to see how they’re getting on with the challenges most businesses are facing.

As part of our regular contact with franchise owners we’ve established some great results for our newest franchise owners and we are thrilled to share these with you.

TruGreen West Sussex have been in business 7 months and in this short period of time have welcomed 160 regular customers to the brand and their business in particular. This phenomenal growth is down to the proud business owner, Dominic Haydon. His investment in marketing and delivering great lawn care services has meant that his business has surpassed the expectations of the business model and he isn’t looking to stop any time soon. Dominic has also received many glowing 5* reviews from his customers further promoting his great work to others. We’re looking forward to checking in with Dominic at his 12 month point!

TruGreen Hampshire South enjoyed a growth of 70 customers within just 6 weeks! The duo completed their training academy and set on with attracting customers to their new venture. Alwyn and Sandra have also surpassed the assumptions of the model with their effort and there is no stopping them now.

Our franchise model is a modest illustration of what can be achieved by operating the business following our business model. It’s great to be able to demonstrate that higher rewards can be achieved through amplifying the model and driving the business further forward.

If you’d like to discuss the demand, opportunity and availability to join our franchise, contact us today on 0116 275 9005 /



Alan lewin

Exclusive interview with ServiceMaster MD by Elite Franchise

Alan Lewin, ServiceMaster UK Managing Director of 15 years speaks exclusively with Elite Franchise Magazine on the journey and future of ServiceMaster Brands in the United Kingdom.

Read in more detail about our MD Alan Lewin, our brands, opportunities, challenges, successes and innovations.

This is the first interview of its kind for ServiceMaster Brands UK and it is a real privilege to be able to share the finished article.

You can read the article in full HERE.

Credit to Martin Morris, Writer at Elite Franchise Magazine.

For any questions surrounding our brands and franchise opportunities, you can speak to our franchise department on 0116 275 9005.

The benefits of working outdoors

TruGreen presents a fantastic opportunity to work in the great outdoors enabling franchise owners to soak in the natural beauty of the many gardens they will come to treat throughout the year.

Latest research confirms that being outside makes us happy according to Not only does it make us happier, but it also helps to:

Operating a business in the great outdoors helps you to achieve the five benefits listed above, all whilst making a living and building an investment for the future.

As TruGreen is an all-year-round business, you’ll experience all of the seasons from the glorious and sunny, to the crisp and fresh winter days. It’s the best of both worlds. In extreme weather conditions such as snow and heatwaves, we don’t operate to full capacity and often change up treatments to accommodate for days not worked. Therefore, revenue and productivity aren’t greatly negatively impacted.

So if you’re looking for a way to escape the corporate 9-5 office, or even ‘home office’ job, contact our team today to discuss our available territories and next discovery sessions.

0116 275 9005 /



Franchisee Focus – Robert Grant

When looking to join a franchise, it’s a good idea to do some research too! Especially the kind of research where you find out how others have experienced their franchise journey.

We chat to Robert Grant of TruGreen Lincolnshire about his franchise journey over the last 6 years. Robert initially joined the network after a family friend was looking to retire. After purchasing the resale opportunity and growing it over a few years, Robert decided to further invest in a second territory covering remaining parts of Lincolnshire.

We asked Robert a few questions to help prospective franchisees to research our opportunity.

Q. Why did you choose TruGreen to partner up with?

A. “The reason I chose TruGreen was because it offered me a self-employed working basis and a better way of life.”

Q. What made you want to own your own business? 

A. “A member of the of the family was retiring and it seemed to be a good opportunity.”

Q. What would your advice be to someone looking to start their own business? 

A. “Go for it there are lots of good opportunities to learn and grow.”

Q. How has your experience been with TruGreen so far? 

A. “Ive enjoyed having my own TruGreen franchise as its helped me not only further my lawn care skills but has allowed me to grow as a small business.”

If you’re looking for opportunities in the lawn care sector, look no further. We have many opportunities available throughout the UK and can put you in touch with franchise owners who have similar qualities and aspirations to those of your own.

For further information contact us at 0116 275 9005 or


Franchisee Focus – Jonathan Bell

Jonathan Bell is the proud owner of TruGreen Downlands covering Marlborough, Lambourn, Wantage and parts of North Wessex. Jonathan has owned his business for just coming up to 5 years and answered the following questions for us:

Q. What made you want to own your own business?

A. “I have always liked the idea of running my own business and after 30 years of managing other peoples businesses I found myself in a position where I could fulfil that dream.”

Q. Why did you choose to partner up with TruGreen franchise? 

A. “I chose TruGreen as the franchisor because I felt that the strongest part of set up was the technical support. After years in business I wanted to know that I could access quality technical advice and support about lawncare. That said, the ServiceMaster corporate structure was attractive to me because it echoed previous experiences from working with large companies.”

Q. What would your advice be to someone looking to start a franchise? 

A. “My advice would be to share what worked for me. I looked at a number of different types of franchise before I focussed on lawncare. Then I visited as many franchisors in lawncare as I could. This allowed me to understand the variations, strengths and weaknesses of each offer and ultimately finding the one I thought was the best fit for me.”

Q. Do you have a testimonial for your partnership with us? 

A. “From the first contact my dealings with TruGreen have been professional. This continues to be the case. I chose TruGreen because I thought that they offered the best support around the technical aspects of lawncare and I have not been disappointed.”

We thank Jonathan for his time in chatting with us and we hope that you find his answers helpful in your decision making process.

If you’d like to chat to Jonathan, any of our franchise owners, or us, register your interest by email at or call 0116 275 9005 to speak to our recruitment team.