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TruGreen Franchisees Recognised for Excellence at 2025 Awards

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TruGreen business owners from across the UK recently gathered at ServiceMaster house to celebrate another year of helping customers achieve a life lived outside and to recognise the exceptional achievements taking place across the network.

Among this year’s winners were two franchisees whose journeys demonstrate the breadth of opportunity available through the TruGreen franchise model.

Mike Simmonds joined TruGreen in January 2018. Ross Beer joined in January 2025. Their stories show how people can use their skills, ideas and commercial experience to build a business within the TruGreen network.

Franchisee of the Year 2025: Mike Simmonds

Franchisee of the Year is the highest accolade presented within the TruGreen network. It recognises a business owner who has pursued excellence across every part of their operation.

This year, Mike Simmonds received the award once again.

Mike entered franchising because he wanted a business where his effort could produce clear, tangible results. Since joining TruGreen, he has built a customer-focused operation and continued to improve how it works.

He involves his team in ideas that support marketing, service and the customer experience. One example was a referral scheme that proved popular with customers and helped attract new business.

Mike also trials new initiatives before they are introduced more widely. This allows him to test their value for customers, his team and the business.

His latest award reflects the consistent work behind his success. It also shows prospective franchise owners what can be achieved by developing a local business over time.

Foundations Award 2025: Ross Beer

Ross Beer received the Foundations Award after his first year with TruGreen.

The award recognises a franchisee who is building with intent and structure while putting the right foundations in place for future growth.

Before joining TruGreen, Ross worked in sales and business development. He had no professional lawn care experience, but he brought commercial knowledge, people skills and the ambition to run his own business.

During his first 12 months, Ross handled customer consultations and treatments himself. This allowed him to learn the operation, understand his customers and build practical experience.

Ross used his commercial background while learning a new industry. His 34% first-year growth shows the progress that can be made with a focused and structured approach.

Ross’s progress challenges the idea that you must have lawn care experience to join TruGreen. Technical knowledge can be taught. Existing skills in sales, customer service, operations or management can provide a strong starting point.

Different Stages, one business opportunity

Mike and Ross represent two very different stages of the franchise journey.

Mike demonstrates what long-term success looks like after years of building a market-leading business. Ross shows what is possible in the early stages when a franchisee applies focus, energy and commitment to growth.

Every franchise owner’s results will differ. However, their stories demonstrate the value of learning the model, understanding your customers and taking responsibility for your local business.

Could TruGreen be the right business for you?

The TruGreen franchise allows you to build a local lawn care business with the backing of an established brand and franchise network.

It may suit you if you want:

  • Control over the growth of your own business
  • A practical service that produces visible results for customers
  • An established business model rather than starting alone
  • Training in professional lawn care
  • Support as you build your local operation
  • The opportunity to use your existing commercial and people skills

Whether you’re exploring a new career path, looking to run your own business or searching for a franchise opportunity that combines proven systems with genuine growth potential, these success stories show what can be achieved.

If you want to build a business with an established brand, professional training and ongoing support, TruGreen could offer the next step you are looking for.

TruGreen Southampton & Hampshire South Resale

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Looking for a franchise resale opportunity? This established TruGreen franchise resale gives you the chance to take over a trading business with 165 active customers and recurring revenue already in place. The business has been operating since 2023 and serves Southampton and Hampshire South.

Unlike a new start-up, this business already has customers, systems and an established trading history. You can focus on growing the business from day one.

Why Buy a Franchise Resale?

Starting a business from scratch takes time. You need to find customers, build local awareness and generate recurring revenue. With a resale, much of that work has already been done.

Instead of focusing on winning your first customer, you can take over an established business with existing customers, proven systems and immediate income potential.

Business Highlights

  • 165 active customers included in the sale
  • Established and trading since August 2023
  • Recurring lawn treatment revenue
  • More than 413,000 households within the territory
  • Equipment and specialist machinery included
  • Proven systems and technology platforms already in place
  • One year’s market support included
  • Ongoing training and support from ServiceMaster Ltd

A Business Built on Recurring Revenue

One of the biggest attractions of this opportunity is the established customer base.

The business currently serves 165 active customers who receive ongoing lawn treatments throughout the year. This creates repeat business, recurring revenue and a strong platform for future growth.

For a new owner, that means taking over a business with real momentum.

Growth Potential Across Southampton & Hampshire South

Alongside the existing customer base, you’ll secure an exclusive territory covering Southampton and Hampshire South.

With more than 413,000 households in the territory, there remains a significant opportunity to attract new customers and grow the business further.

Whether you are looking for a hands-on business or want to build a larger operation over time, the foundations are already in place.

Is a TruGreen Franchise Right for You?

This is more than an existing customer base. It’s the opportunity to step into an established TruGreen business with proven systems, operational foundations and recurring revenue already in place.

Alongside 165 active customers, you’ll benefit from:

  • 165 active customers
  • Specialist lawn care equipment and machinery
  • Customer websites and marketing assets
  • Business systems and technology platforms
  • One year’s marketing support
  • Ongoing franchise support and training

For many buyers, that’s the real appeal of a resale opportunity. You’re building on an established business, not starting one from scratch.

Ready to Learn More?

TruGreen Southampton Resale | Established Lawn Care Business

franchise resale opportunity

Complete the enquiry form below to view the exclusive territory map and discover whether the TruGreen Southampton & Hampshire South Resale is the right business opportunity for you.

REQUEST THE PROSPECTUS or MAKE AN ENQUIRY

 

One Year In: Why Ross Beer Chose TruGreen and Hasn’t Looked Back

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A year ago, Ross Beer made a decision that many people think about but never take.

After 15 years working in sales and business development, he left employment behind and became the owner of TruGreen West Sussexthrough a franchise resale opportunity. Twelve months later, he looks back on a year of learning, growth and building a business he can genuinely call his own.

More Control Over the Future

Like many professionals, Ross enjoyed his career. But he wanted more control over his future and the chance to build something that was his.

Rather than starting a business from scratch, he chose to acquire an established TruGreen franchise. That gave him an existing customer base and an operational business from day one.

“When I started the business, I was looking for an opportunity to build something of my own while benefiting from the support of an established brand, and the TruGreen resale route offered exactly that.

Over the past year, I’ve gained valuable experience, grown the customer base and built strong relationships with customers. Those achievements have provided a great foundation for the future. It’s been an exciting first year, and I’m looking forward to what comes next.” Ross Beer

 

No Industry Experience Requried

One of the biggest misconceptions around the TruGreen Lawn Care franchise is that you need industry experience.

Ross proves otherwise.

Before joining TruGreen, his background was in sales and business development, not professional lawn care. What he did have was commercial experience, strong people skills and a desire to grow a successful business.

Over the last 12 months, he has run the business himself, carrying out consultations and treatments while developing a deep understanding of the operation.

His first year has been a successful one. The business has grown by 34%, demonstrating what can be achieved with the right mindset, hard work and a willingness to learn.

His experience reflects what TruGreen looks for in franchise owners. Not lawn care experts, but commercially minded people who can build relationships, provide excellent service and grow a local business.

 

Building Something Bigger

While Ross currently operates the business himself, his ambitions extend beyond being an owner-operator.

He plans to continue growing the customer base, recruit technicians and gradually transition towards a more management-led operation. That opportunity for long-term growth was one of the reasons he chose franchising in the first place.

For Ross, this was never about creating another job. It was about building a business with a future.

“Ross has had an excellent first year. He has embraced the opportunity, built strong customer relationships and demonstrated exactly the qualities we look for in franchise partners. His success shows that you don’t need industry experience to build a successful TruGreen business.” Ben Stacey, Brand Leader at TruGreen

Ross’s journey highlights an important point for anyone considering business ownership. You do not need a background in lawn care to become a TruGreen franchise owner.

Instead, TruGreen looks for ambitious, commercially minded people who are willing to learn, build relationships and grow a local business.

Could you be next?

With the UK professional lawn care market worth an estimated £1.5 billion, there continues to be strong demand for specialist lawn care services.

As he enters year two, Ross remains focused on growing the business and taking the next step towards his long-term vision.

For people considering a move into business ownership, Ross’s story shows that a franchise resale can provide an established starting point, while still giving you the opportunity to grow and shape the business yourself.

Frequently Asked Questions

Do I need lawn care experience to own a TruGreen franchise?

No. TruGreen looks for people with strong commercial skills, a customer-focused mindset and the ambition to grow a business. Full training and ongoing support are provided.

What is a TruGreen franchise resale?

A franchise resale is an existing franchise business that is available for purchase. Unlike starting a business from scratch, a resale often includes an established customer base, operational systems and trading history.

What are the advantages of buying a franchise resale?

A franchise resale can provide immediate access to customers, established processes and existing revenue, helping reduce some of the uncertainty associated with launching a new business.

Can I start as an owner-operated franchise?

Yes. Many franchisees begin by running the business themselves. As the business grows, there may be opportunities to recruit technicians and build a more management-led operation.

What support does TruGreen provide franchisees?

Franchisees receive training, operational support, marketing guidance and ongoing business development support as part of the wider TruGreen network.

How can I find out more about TruGreen franchise opportunities?

Availability varies by location and timing. You can find out more about current opportunities by visiting the TruGreen franchise website.

TruGreen North Cambridge Resale

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Opportunities to acquire an established TruGreen franchise don’t come along often.

Rather than spending years building a customer base from scratch, this resale gives you the chance to step into an existing business with 125 regular customers, recurring revenue and income potential from day one.

Serving a defined territory of more than 422,000 people across North Cambridge, the business has been built around long-term customer relationships and repeat lawn treatment programmes, creating a strong foundation for its next owner.

Why Buyers Choose Resales

Many people are attracted to business ownership but worry about the uncertainty of starting from scratch. A resale can offer a different route.

You’re acquiring an established customer base, proven demand and a business that is already generating revenue. Instead of focusing on finding your first customer, you can focus on growing an existing business and building on what is already there.

Key Business Highlights

  • 125 regular customers included
  • Approximately 90% recurring revenue
  • Annual sales of £50,544 + VAT
  • Strong gross margins
  • Low fixed costs of around £1,000 per month
  • No ongoing finance liabilities
  • Equipment included
  • TruGreen branded van available

Built on Recurring Revenue

One of the strongest features of this opportunity is the recurring nature of the business.

Around 90% of revenue comes from regular lawn treatment programmes, meaning customers return season after season. This provides a level of visibility and consistency that many new businesses take years to achieve.

With an established customer base already in place, you’ll be taking over a business that has genuine momentum.

A Territory with Growth Potential

While the business already generates over £50,000 in annual sales, there remains significant opportunity for further growth within the territory.

The business is currently owner-operated and requires approximately 45 hours per week during the busy spring period, making it ideal for someone looking to be hands-on while building a valuable long-term asset.

Whether your goal is to create a business or grow a larger operation, the foundations are already in place.

Is a TruGreen Franchise Right for You?

This is more than an existing customer base. It’s the opportunity to step into an established TruGreen business with proven systems, operational foundations and recurring revenue already in place.

Alongside 125 regular customers, you’ll benefit from:

  • A year’s local marketing support to help drive future growth
  • Proven business systems refined across the TruGreen network
  • Ongoing training and support from ServiceMaster Brands UK
  • Access to an experienced network of franchise owners
  • An exclusive territory with a population of over 422,000
  • The foundations to build on an already established business, rather than starting from scratch

For many buyers, that’s the real attraction of a resale. The hard work of building the foundations has already been done. The opportunity now is to take the business to its next stage of growth.

Ready to Learn More?

If you’re interested in owning an established business with recurring revenue, loyal customers and clear growth potential, we’d love to hear from you.

REQUEST THE PROSPECTUS or MAKE AN ENQUIRY

 

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Established lawn care business for sale, covering areas of Northumberland & Carlisle

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Established lawn care business for sale, covering areas of Northumberland & Carlisle

A fantastic opportunity has arisen for a budding entrepreneur, looking to operate their own lawn care business. TruGreen Northumberland & Carlisle has been an established business for over 18 years, and provides lawn care treatments as part of a lawn care programme, or as one-off lawn treatments to customers in its territory area.

It is now on the market for someone who is ready to build on what is a great existing business opportunity.

For an ambitious owner the opportunity is there to use the stable customer base of 140, that are currently served, and implement a marketing programme to increase sales and build an even more substantial lawn care business.

Investing in this area also means you have the potential to serve over 110,000 households and access to an existing customer list of 140 which is included in the price of the sale.

Business Information

Year Established 2006
Customers 140
Employees N (owner operated)
Software Y
Website Y
Stock/Equipment provided Y (full inventory upon request)
Vehicles N (Not included as part of the sale, but can be purchased outside of the asking price)
Premises N (home based)

Territory

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Training

A comprehensive training academy provided by ServiceMaster UK is included within the franchise fee.

Support

Unlimited support is provided throughout the length of the franchise agreement. Support includes assistance with operational matters, marketing, sales, IT, health & safety and more.

Finance

Up to 70% of the total franchise fee can be financed through most major banks and franchise finance providers, subject to status.

Particulars of the Sale  

Turnover £39,354

Asking price £50,000

 

If you would like to find more about this exciting opportunity to own an already established lawn care business in the areas of Northumberland & Carlisle, call 0116 275 9005 or email franchisesales@servicemaster.co.uk for a full business prospectus

Established lawn care business for sale covering Winchester and Salisbury areas.

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A fantastic opportunity has arisen for a budding entrepreneur, looking to set up their own lawn care business. TruGreen Winchester and Salisbury have been established businesses for over 7 years and provide lawn care treatments as part of a lawn care programme or as one-off lawn treatments to customers in and around the territory area.

It is now on the market for someone who is ready to build on what is a great existing business opportunity.

For an ambitious owner the opportunity is there to use the active and lapsed customer base of 140 that is currently served and implement a marketing programme to increase sales and build a substantial lawn care business.

Investing in this area also means you have the potential to serve over 122,000 households and access to the existing customer list, which is included in the price of the sale.

Business Information

Year Established 2015
Customers 25
Employees 0 – this is an owner operated business
Software Yes – TruGreen Brand Management System
Website Yes – www.trugreen.co.uk/winchester/
Stock/Equipment provided Yes
Vehicles Yes – Vehicle available by separate negotiation
Premises No – this is a home-based operation which can be easily relocated

Territory

Training

A comprehensive training academy provided by ServiceMaster UK is included within the franchise fee.

Support

Unlimited support is provided throughout the length of the franchise agreement. Support includes assistance with operational matters, marketing, sales, IT, health & safety and more.

Finance

Up to 70% of the total franchise fee can be financed through most major banks and franchise finance providers, subject to status.

Particulars of the Sale

Turnover £13,633.75 [2021 – 2024 average]

Asking price OIRO £30,000 

If you would like to find more about this exciting opportunity to own an already established lawn care business, call 0116 275 9005 or email franchisesales@servicemaster.co.uk for a full business prospectus.

Established Lawn Care Franchise in East Herts & North Essex For Sale

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Asking Price: £40,000

Gross Turnover £49k+ 

Gross Profit £34k

We have an established lawn care business for sale in East Herts/North Essex.

Overview of Business

This business was established in February 2015. This is a Lawncare franchise which is owned and operated under licence from the Franchisor ServiceMaster Limited, under the brand name of TruGreen Professional Lawncare.

The business delivers the following professional lawn care treatments: Fertiliser applications moss and weed control, pest and disease control, plus mechanical treatments of aeration and scarification. Other services can be offered and a full inventory of additional services will be provided by the franchisor.

Primary Customers

This business currently has in the region of 230 regular residential customers. These customers are on yearly agreements, with a programme of 4-5 treatments per annum. There has been year on year marketing completed in the area, providing an opportunity for any potential purchaser to develop the business through further marketing opportunities.

Employees

This business is presently a 0ne man/one van operation and does currently have one employee as part of the business.

Facilities, Property & Location

This business is run from home with a single garage used for stock and machinery. The Business can be relocated anywhere within the franchised territories.

The franchised territory covers the below area defined by the maps.

Reason for Sale 

This is a well-run and operated business, where both number of customers and turnover have increased consistently year on year since inception.

The sole reason for the present franchisee looking for a sale is that he and his family are looking to relocate to France to assist their daughter in the running of her business there.

Sale to include:

The machinery and equipment that is included in this sale are;

  • Scarifier, Aerator, various spraying equipment and fertiliser spreaders
  • The transfer of the franchise licence, a new 5‐year term will be granted. At the end of the term, it is renewable at no cost (subject to the terms and conditions of the franchise agreement)
  • Transfer of customer database
  • Bespoke Software package (BMS)
  • Two‐week training before commencement of trading provided by the Franchisor covering all aspects of running the business
  • Use of the brand name and insignia of TruGreen (subject to terms and conditions)
  • On‐going support, help and advice from the Brand Manager
  • Access to training courses provided by ServiceMaster Limited
  • Marketing support and assistance from ServiceMaster Limited
  • Access to Operations manual, marketing material, H&S information and documentation
  • Access to online shop for bespoke products, equipment and uniforms
  • Access to an Employers helpline
  • Web page on www.trugreen.co.uk
  • Benefits of cross-selling and joint marketing programmes through the ServiceMaster Family of Brands
  • At present no van is included in this sale, but the selling franchisee is prepared to discuss this as a separate item which will incur an additional cost – £3,000

The lawn care industry is huge. With 26.4 million households in the UK and approximately 90% of them with gardens, coupled with the potential in the commercial lawn care market, it’s an industry very much worth being a part of. For further details on this sale, please download and complete the Non Disclosure Form and contact us on 0116 275 9005 or franchisesales@servicemaster.co.uk.

We look forward to hearing from you.