From Farm to TruGreen: The Story of TruGreen North Cambridgeshire
How TruGreen North Cambridgeshire owner Dan Maxey went from a life in farming to owning a lawn care franchise.
There are numerous reasons to start a lawn care franchise, and as many backgrounds that our franchise business owners join TruGreen following.
Dan Maxey from TruGreen North Cambridgeshire came to lawn care from a farming background.
In this blog post, we explore the draw of lawn care after a life in farming and how being a farmer prepares you to deliver exceptional lawn care services and make money as a TruGreen business owner.
Joining TruGreen
Daniel left farming and started afresh because he needed a change in lifestyle, and he needed to provide for his family despite the cost associated with running a farm.
“The numbers [cost to provide for] for a small family [while] farming going forward did not stack up.”
He was drawn in by the amount of support offered by ServiceMaster Brands UK compared to other franchise opportunities, due to our support in various vital areas of business, supported by different specialist teams of experts in their fields, from marketing to operations, sales, and finance.
“I looked around at a number of franchise opportunities and liked the level of support provided [at TruGreen],” he says.
Transferrable Skills
Daniel has always had a long-standing affinity for growing things and being green-fingered. His lived experience as a farmer meant he’s been equipped with the practical skills needed to apply himself to a lawn care business, including some qualifications in his back pocket that helped him along the way doing lawn care.
“I have always known about growing things. It’s in the blood. I had spray and fertiliser qualifications and experience, so I had more than just textbook knowledge.”
Daniel’s advice for someone looking to make the change would be to take the leap and really commit to making the most of the business and the opportunity.
Take the first step towards growing the business of your dreams
Through the support of our dedicated franchise network and support team at ServiceMaster Brands UK, we give you everything you need to plant the right seeds for success and the tools and resources to foster your growth.
Through our comprehensive training academy, you can be a novice or expert in lawn care.
You’ll leave equipped with knowledge in all aspects of the business, from operations to sales and marketing, and access to a wide range of resources and equipment to start delivering a premier lawn care service to customers in your area.
Such as:
- Our patented business management system
- TruGreen Brand Hub: The one-stop shop for resources and information for marketing
If you’re considering taking the next steps towards your future, we’d love to hear from you.
Call 0116 275 9000 or email franchisesales@servicemaster.co.uk to learn more.
