June 2014: Grassroots business launches in Loughborough

A Barrow upon Soar resident has launched his TruGreen business, one of the UK’s leading professional lawn care franchises. Paul Doherty, a graduate of Brooksby College, Melton Mowbray, set up the business following a successful career in motor and agricultural sales and will operate across Loughborough and North Leicestershire.

With a passion for the outdoors and experience in agriculture, Paul selected a TruGreen franchise to start his self-employed journey. The TruGreen brand is owned and operated by ServiceMaster Limited, based in Leicester, and offers professional, bespoke lawn care services to homeowners.

Paul said: “I wanted to start a local business that my children could join me in in the future. TruGreen is well set up to help fledgling businesses like mine develop quickly. The amount of technical expertise and business experience available to a franchisee is unparalleled and the TruGreen model means I can interact with my customers personally, which is a large part of why I chose this franchise opportunity. I am excited about the adventure ahead and passionate about changing tired-looking gardens into beautiful, attractive lawns.”

Paul has already signed nearly 30 new customers across North Leicestershire since inception and is working hard to build the business in his locale.

Steve Welch, TruGreen brand operations manager with over 30 years’ turf industry experience added: “Paul has all the right criteria to run a successful TruGreen business and with the wealth of experience available at his disposal from ServiceMaster, I’m confident all his customers will be truly satisfied with his service. Signing up nearly 30 customers already is a great start for Paul’s business.”

TruGreen Loughborough is currently offering a free, 14-Point Lawn Analysis, with no obligation to sign up to the many lawn care plans available.