TruGreen business launched in The Chilterns

We are pleased to welcome one of the latest businesses owners to the TruGreen network, Paul Chaumeton is the proud new owner of TruGreen The Chilterns.

Corporate to outdoor 

For most of his career, Paul has worked in the corporate world as an International Project Manager for real-estate, but when COVID-19 hit he decided his time travelling abroad weekly was over and went on the search for greener pastures. That’s where he came across TruGreen and the rest was history!

Having worked in over 95 cities in 15 years, I decided it was time for a change. Of course, I toyed with the idea of retiring, but I’m not ready for that yet!” Said Paul.

Freedom & flexibility

All Paul knew in the beginning is that he wanted to do something that would allow him to be flexible and work outside. A TruGreen franchise is favoured amongst those looking for freedom, flexibility and the health benefits that come with working outdoors.

Research

We always encourage prospective business owners to research, research, research! A franchise opportunity is more than just a purchase, it is a lifestyle choice and a commitment. As such, research is essential.

I arrived at TruGreen after extensive research about what options were available out there to me, especially during the unprecedented times of COVID-19. I take a lot of pride in my own garden and lawn, and it’s this that helped me decide LawnCare was where I wanted to invest.” Said Paul

I met with Steve and instantly the soldiers fell in line – I knew this was what I wanted to do.” Added Paul.

High hopes

Paul has hopes of reaching 100 customers in 6 months and wants to have 3 vans on the road by 2022.

It is great to welcome Paul to TruGreen Professional Lawncare, and I am sure that his focussed approach to business and in-depth knowledge of the local area, will prove another major asset to the ever-growing TruGreen Network, in offering our customers the very best in bespoke lawncare.” Added TruGreen Brand Manager, Steve Welch.

Covid-19 didn’t stop Paul from achieving his life-long goal of starting a business, and it isn’t expected to pose any difficulties for him in growing his lawn care venture, as he’s able to maintain a social distance by working in the great outdoors.

Much of his training academy was completed virtually, with only the practical training and examinations in person.

If you’d like to join Paul in providing lawn care services in your area, ask us today about our next virtual training academy – 0116 275 9005. 

Is now the right time to start a business?

Like many others, you may find yourself questioning whether now is the right time to start a business. This is perfectly understandable given the current climate and the uncertainty in the air.

What do the statistics say?

Year to date, we have seen a 70% increase in enquiries from prospective business owners looking to join our franchise opportunities compared to 2019. Interestingly, the increase began just as we entered in to national lockdown. This poses the thought that many individuals were evaluating their options.

What are the common reasons for joining?

At ServiceMaster brands, we have welcomed several new franchise owners over the last nine months and the reasons for joining our franchise brands vary. One thing in common is that entrepreneurs are looking to be in business for themselves, but not by themselves.

Increased financial support

The recent situation has seen a rise in financial aid from the government and the government back start up loan scheme is proving to be popular. Decisions are made and paid out within eight weeks meaning that starting a business could be just around the corner and is much quicker than saving up before purchasing.

Security

Franchising is one of the safest routes in to business because the brand is already established, the business model is proven and support is on hand all of the way through the journey. As such, the risk is much lower in joining a franchise, whenever you may choose to join.

Although there have been many changes and surprises throughout this year, one thing that has remained constant is our level of support to both existing and prospective business owners. Our franchise recruitment department has remained open to those exploring going in to business for themselves and not by themselves, with virtual training academies for those who wish to proceed.

If you would like to discuss our TruGreen Lawn Care franchise opportunity, speak to a member of our franchise recruitment team on 0116 275 9005.

Super September for TruGreen

The year 2020 has brought many unexpected challenges to most businesses and TruGreen are no exception. Whilst our lawn care business could mainly operate on the whole because of the ability to socially distance, not all of our customers continued with their services due to the uncertainty surrounding disposable income.

In order to weather the storm, we had to up our marketing game to increase the number of enquiries, to increase the number of opportunities we had to introduce new customers to our services. As such the visits to our website grew by 61% in September 2020 compared to September 2019 and so did the number of enquiries in the same period.

As such, we are pleased to report that 75% of our network will report growth for this September when most of our franchise partners thought it impossible in the current climate. The network collectively will see a growth of 10% for the month of September 2020 compared to 2019. This positive swing in the opposite direction would not have been possible for our franchise owners without their hard work and dedication following our recommendations through this difficult period.

Throughout the pandemic we were able to share the good news stories from our existing franchisees to our prospective franchise owners through the use of technology and in doing so welcomed two new franchise partners to TruGreen in September too.

We held our first ever ‘virtual’ academy for our new franchise owners and conducted the compulsory practical parts safely and in accordance with government guidelines at our Franchise Support Centre in Leicester, ahead of them beginning their new ventures in September.

If you are interested in joining the TruGreen network in this period of growth, speak to a member of the Franchise Sales team on 0116 275 9005 today.

Start-up Loans

Could you be eligible for up to £25,000 Finance?

So you have decided that a TruGreen franchise is right for you, but have concerns around raising the funding.

Did you know that the government offer a Start Up Loan Scheme?

You could be eligible to receive funding from £500 to £25,000 to start up or build up your business.

Key Facts

  • You need to live in the UK, be 18 or over and have (or a plan to start) a UK-based business that’s been fully trading for less than 24 months
  • Start Up Loans are government-backed and charge a fixed interest rate of 6% per year
  • You can repay the loan over a period of 1 to 5 years. There’s no application fee and no early repayment fee
  • You’ll get free support and guidance to help write your business plan, and successful applicants get up to 12 months of free mentoring

It’s a simple 3-step process to apply

  1. Register & Eligibility

You’ll need to register and complete the initial eligibility checks

  1. Application Forms

Further information, credit checks and business plans will be needed

  1. Finalise Business Documents

Business Advisor will work with you on your final documents before submitting for decision

If approved, you will be sent your personal Loan Agreement online and be invited to take-up 12-months of Post Loan Support.

Click to be redirected to find out more

Once you have checked your eligibility and available loan amount, it would be a good idea to ensure that your territory is still available and that we have space on the most suitable training academy.

We can also help you with your business plan once securing your territory with a small deposit. Contact the Franchise Sales team on 0116 275 9005 to find out more. 

Writing a business plan

Writing a business plan

First of all, congratulations for deciding to go in to business. The business plan is one of the first documents that you should complete.

Whether it is to apply for finance, attract a business partner or to give you a clear path to achieving your business dreams, ensure that your business plan achieves what you set out for it to do.

What needs to be covered?

Executive Summary

Think of this as a short paragraph as to what your business is and what it sets out to achieve. The purpose is to make your business proposition understood by others.

Business Description

Similar to the above, but in more detail describing the business purpose, the products/services it will provide and its overall structure to achieve the business goals.

Market Analysis

This section is dedicated to the research that has been undertaken to underpin the decision to go in to business. It includes market research, competitor research and customer research. It is useful to use a SWAT analysis here.

People & Processes

Here it’s useful to outline the people and processes that will be used to run the business effectively. Organisational charts and process maps are good to use here.

Marketing Plan & Sales Strategy

How will you attract customers/clients? In this section it is important to describe the activities that will take place to attract customers to enquire and then to buy.

Financials

Reveal the financial goals and expectations of the business in this section as this proves the financial viability of the business. Profit and loss, cash flow and balance sheets are good models to use.

The above should give you a few pointers when writing your own business plan. This is an exciting time for an entrepreneur and is the starting point for running a successful business.

If you require help with writing your business plan ahead of starting your TruGreen franchise, speak to a member of the Franchise Sales team today on 0116 275 9005  

Meet the Marketing Manager

Meet the TruGreen Marketing Manager

Sian Lovatt is the TruGreen Marketing Manager and has successfully taken care of this role since February 2018.

Sian’s career since graduating university with a BA Hons in Journalism, has been spent in PR and Marketing roles. As such, Sian is well experienced in all marketing disciplines, particularly in creating brand awareness and brand recognition through her PR experience.

The TruGreen brand is over 30 years old and Sian has the exciting role of ensuring that it is recognised as the lawn care brand of choice. Sian implements marketing initiatives in line with her national marketing plan and works with franchise owners on a 1-2-1 basis to assist with their local marketing plans to help franchise owners to grow their businesses.

All in all, Sian has an extremely valued role within the business as ‘marketing makes the phone ring’ – or so they say!

What is the role of a Marketing Manager?

The role of a Marketing Manager is to ensure that the brand is positioned in the most effective part of the market, to receive the most enquiries to be converted in to customers.

This is done effectively through researching the market, creating a marketing strategy, implementing marketing initiatives and reviewing their effectiveness afterwards. All before starting the whole process again.

Marketing takes such a huge part in business. The importance of a dedicated brand marketing manager is paramount, which is why we have one!

For more information on the TruGreen Brand from our Brand Manager, Steve Welch – call 0116 275 9005 or email franchisesales@servicemaster.co.uk to arrange a free, no obligation chat

Meet the Brand Leader

Meet the TruGreen Brand Leader 

Steve Welch joined TruGreen 11 years ago, to lead our franchise brand. With his expertise in the wonderful world of lawn care, Steve has a wealth of knowledge which he imparts to our TruGreen business owners.

With over 40 years’ experience in lawn care, Steve is the perfect fit to support the franchisees in both the technical and operational aspects of the TruGreen lawn care franchise.

It is essential for an individual to join a brand with a leader who is motivated, experienced and has a wealth of expertise. Steve is always on hand to answer any questions, provide further information and offer guidance in a range of scenarios.

Feedback from existing TruGreen business owners is always glowing…

“The level of knowledge and expertise brand manager, Steve Welch has on lawn care is second to none.”– Martin Horton – TruGreen East Hertfordshire & North Essex

What is the role of a Brand Leader?

The role of a Brand Leader is vast. Not only is it their responsibility to maintain brand integrity, but it is to also ensure that franchise owners are supported in their business from a technical and operational perspective.

Brand Leaders are responsible for innovation, setting the direction of travel and researching and developing new initiatives to take their brand even further.

Above all, it is the Brand Leaders responsibility to champion the brand.

For more information on the TruGreen Brand from our Brand Leader, Steve Welch – call 0116 275 9005 or email franchisesales@servicemaster.co.uk to arrange a free, no obligation chat

Financing your franchise

It’s a common misconception that you have to be cash rich to buy a franchise business. Entrepreneurs from all walks of life are able to buy a franchise through inheritance, redundancy, savings and of course, through finance.

Getting your ‘house’ in order

Obtaining finance is made easier if you have a good credit history and have your business plan ready.

Your credit history is something that you nurture over time. It’s an opportunity to show the banks and lenders that you are creditworthy. I.e. you will pay them back what you owe them.

A good business plan should be a detailed plan of what the investment (money borrowed from the bank) will be used for and how the return on investment will allow you to pay the borrowed sum back.

Fortunately, lenders like franchise models, like TruGreen because they tend to be proven and as such, are less of a risk to borrow against. 

How much do you need?

It’s a good idea to consider the amount that you’ll need to borrow. There are many things associated with the cost of the franchise that isn’t included in the ‘start up package’.

These typically include, office equipment, vehicles, premises, registrations and insurances. So, it’s important to factor in these costs so that you ask for enough finance to cover all aspects of the business, but to also leave some ‘afloat’ for unexpected costs and cash flow.

What to ask your lender

You should ask your lender about their credit terms, such as amount, duration, fees, rates, covenants and any payment holidays that you might be eligible for.

Sources of funding

Most major banks, including Lloyds, Barclays, HSBC, NatWest to name just a few, support the financing of franchise businesses. There are also some specialist lenders that will also lend to those with a good credit history and a strong business plan.

Finance can certainly open doors for those individuals who are looking at franchise opportunities without the full investment amount. Speak to your high-street bank or a franchise finance lender for further information.

What’s your why?

Everyone starts a business because they had a reason for doing so. Many reasons are the same, some different, but every reason is unique to the individual because it is their story.

It’s important to establish your ‘why’ before going in to a business. Particularly in choosing a sector or a format.

Common Why’s  

Here’s a short list of the common why’s our existing franchise base have told us ahead of starting their journey with our brand.

Lifestyle

Owning your own business can relieve you of the formality of working for someone else. You can dictate when you start, finish, the number of hours that you work.

Be your own boss

Some people are just born to own their own business. You typically realise this after working for someone else for a period of time. Some people like the thought of being their own boss for the sense of power and status.

I can do it better

There is nothing worse than watching someone run a business poorly. However, what it does create is an aspiring entrepreneur with a benchmark and a goal to be better. Healthy competition never hurt anyone.

Gap in the market

Spotting a gap in the market and having an urge to fill it is a great way to get in to business with a genuine demand.

Interest in money

It’s apparently what makes the world go around and some of us are orientated around it. Having a desire to make money is a good reason to go in to business because you will have the drive and ambition to make it work.

Future nest egg

Some of us intend to build an asset as a nest egg. Something to look forward to at retirement, or to perhaps bring it forward.

Redundancy/inheritance/savings

Often individuals receive a sum of money and instead of buying ‘material things’, choose to invest it in a business opportunity in the hope that it grows and multiplies to become a bigger asset for the future.

When you know your why, why not discuss how a franchise opportunity can help you to fulfil it. Contact 0116 275 9005 or email franchisesales@servicemaster.co.uk to discuss further 

Virtual training academies

Long before the Coronavirus pandemic, some training courses have always been offered as distance learning opportunities. However, in the franchise world, and in particular for TruGreen Franchise, we have always held training centrally, at our Franchise Support Centre in Leicester.

Several new territories

Whilst some business operations had no choice but to temporarily pause, our franchise recruitment function continued with many prospective business owners re-evaluating their options due to the current uncertainty. As such, we agreed several new territories across our brands and as a consequence, would need to arrange training academies ahead of their planned opening dates.

Fully virtual

Due to social distancing and limited numbers of staff within the office, we decided to make all training academies fully virtual for the foreseeable. This bold move was an easy decision for us to ensure the maximum safety of both our prospective business owners and our employees at ServiceMaster House.

Latest technology

Fortunately, our IT department made the transition to virtual easy through the use of the very latest in technology and specialist IT systems. Much of the academy is now held through Microsoft Teams calls, using its functionality in screen sharing to keep the sessions interactive and avoid video call fatigue.

Interactive sessions

Prospective franchisees can expect the same level of insight in to their new business, if not more through informative and interactive sessions from all of the key members of the team.

Comfort & Safety

All staff members who would typically be involved in an academy, continued to be involved, but from the comfort and safety of their home office. We even succeeded in holding a graduation with many staff members from around the business to welcome the new business owner in to their retrospective network.

We are looking forward to holding many more virtual training academies throughout the rest of the year in our commitment to swapping physical handshakes for virtual ones.

Covid-19 – Has it taught us or reminded us?

We are undoubtedly in unchartered territory at present due to the Covid-19 pandemic and as such, here’s a few things what we have learnt throughout the pandemic so far;

Working from home is encouraged where possible, so remote working has been extremely useful.

Maintaining a clean environment and taking personal hygiene seriously are essential to reducing the spread of the virus, as such cleaning routines have been heightened.

Online sales have rocketed which has seen services and products that can be bought online have weathering well. 

Flexibility is a must in navigating childcare, working and home life due to school and nursery closures and the need to work.

We’re stronger together in beating the virus.

The above learnings truly do reflect in to our franchise opportunity and have reminded us why a franchise is a great platform to go in to business.

TruGreen franchise allows for the business to be operated from a home office. This has been particularly helpful for our business owners in staying home to stay safe through the use of remote IT systems. Working from a home office also allows for greater flexibility, which has been a must for our business owners who have found themselves performing the duties of a teacher one moment, and running a business the next.

Over half of the ServiceMaster Brands franchise opportunities, which TruGreen belongs to, involves cleaning in some form, in particular sanitisation which is a ‘buzz word’ at present and has been throughout the pandemic. Because of our experience as a franchisor in this sector, we’ve not only been able to support our franchises in the cleaning sector, but our other franchise brands too with information on sanitisation, PPE and general best practise for hygiene.

TruGreen Franchise benefits from a state-of-the-art website and two of the other ServiceMaster brands utilise e-commerce software to sell services online. Having a strong online presence has helped to ensure that consumers find all of the information that they require and can buy online in some instances without leaving the comfort of their own home to do so.

Finally, one of the reasons that many individuals join a franchise is because you are in business for yourself, but not by yourself. This mantra flows through everything that we do and in particular has been comforting to our business owners who have needed extra support throughout the pandemic from not only us as the franchisor, but also from the network of other business owners.

ServiceMaster Brands Stronger Together.

Home-based franchise opportunity

It is no surprise that many individuals are turning to home-based business opportunities because of the Coronavirus pandemic, but also to avoid the strains of the daily commute to work and the inflexibility of being tied to the office.

There are many benefits from operating your business from your home initially, such as;

Reduced overheads

Take the strain off of your initial set up costs by working from home and not paying to rent or buy office space.

Increased flexibility

Working from home makes allowances for those times when you might need to be around to take a parcel, let an engineer in or get a few jobs done around the home whilst you work.

No commute to a fixed office

The morning commute is said to be one of the most stressful parts of the working day. When you work from home, you don’t have this, so you can either choose to spend the time you would have been commuting, doing something for yourself, or by putting that extra time in to building a great business.

You only have travel costs to reach your customers property, rather than to a daily office return trip.

Location independence

By working from home, you aren’t confined to working in a certain location. Working remotely takes away your location so that you can work anywhere to get the job done. Great if you are thinking about running your business from a second home, here or abroad.

Covid-19

The year 2020, could also be named the year of home working, where individuals are encouraged to work from home where possible to maintain a social distance from others. For those businesses who have a work from home set up already – this hasn’t presented any problems. It’s great news that many of our business owners have been able to do this from day 1.

Challenges

As much as there are benefits to working from home, the drawbacks can include being lonely, not having access to some resources and feeling less motivated to work due to home distractions. These all can be overcome by utilising video conferencing technology to keep in touch with team members for company and motivation, as well as having the occasional trip out of the home office to utilise resources.

Many of our TruGreen franchise businesses choose to operate their business from their home rather than an office. For further information, speak to a member of our franchise sales team on 0116 275 9005 or email franchisesales@servicemaster.co.uk for further information 

TruGreen cut the first turf by going virtual

TruGreen Professional Lawncare is proud to announce its positive step into the world of revolutionised working by going completely virtual during the COVID-19 pandemic to support its stakeholders.

TruGreen is one of the first of six ServiceMaster franchise brands to go fully virtual during lockdown and despite trepidation in the beginning, has continuously provided a full range of support services to franchisees, prospective business owners and customers alike.

Existing TruGreen business owners were able to safely continue to provide lawn care services throughout the pandemic due to strict social distancing and COVID-19 protocols set following government advice. They were also fortunate in that their business management system (exclusive to TruGreen business owners) is entirely remote. As such, it can be accessed anywhere in the world via laptop or tablet, so working from home was no concern.

As a franchisor, we have a responsibility to support our franchisees and were able to do this effectively through using video conferencing technology to hold our regular meetings, as well as utilising other modes of communication rather than face to face. This new way of working has helped us to evaluate what we did in the past and migrate to a much slicker, more innovative approach to communication.

The demand to join the world’s largest lawn care company TruGreen has remained high throughout the pandemic, as it was largely unaffected and we held the first virtual discovery session to a group of prospective TruGreen business owners that they attended virtually from the safety and comfort of their own homes.

We also held the first remote TruGreen Franchise Academy where our new TruGreen business owner completed all, but the practical elements of the academy online, through virtual classes and digital materials.

Our customer queries continued to be answered by our support team who operated the phone lines, email inbox and online chat facility throughout the pandemic, offering support remotely to those customers who needed it.

TruGreen Brand Operations manager, Steve Welch said:

Communication is key to everything we do as a franchisor, so by using the online platform during COVID19, it has allowed us to not only keep our franchisees up to date on the Government guideline and social distancing, but been a great way of staging technical and operational meeting, and for training new business owners that have joined the TruGreen network.

The COVID-19 pandemic has helped us to realise that we can still maintain the exact same high standards that our stakeholders have come accustomed to, through embracing digital technology and innovation, whilst having a lesser impact on the environment. For that reason, we will continue to utilise virtual conferencing and digital forms of communication for the foreseeable.

If you would like to chat more about a TruGreen franchise, contact us today on 0116 275 9005 or at franchisesales@servicemaster.co.uk 

Nationally known, locally owned

We wanted to share the benefits of being a national brand to partner up with, with the opportunity to invest at a local level. A franchise truly does help to give back to your community.

Our brands open doors

TruGreen is not only established nationally, but globally too. Customers are much more likely to choose a service from a name that they recognise, over a name that is unfamiliar.

Local business, local employees

Employees may be more inclined to work for you knowing that the business is locally owned, but is backed by a global brand, such as TruGreen. Often employees worry that their employer may be ‘here today, gone tomorrow’ and see comfort in a well-recognised brand like us, with some legacy.

It’s always good to employ locally too to give back to the local community.

Here today, here tomorrow

Not all local businesses cut the mustard. According to the British Franchise Association, failure rates are as high as 91 percent for non-franchised small businesses in the 1st year of trading. A proven business model, established brand and support from a world-renowned franchisor can help you to be here today and here tomorrow, so that your community can get used to seeing you!

Adding to your community

Your local community can rest assured that the new addition to the community (your TruGreen franchise) will be fully supported by a globally known franchisor.

A franchise can give you a platform to help you to invest in your local community, as well as yourself, with the support of a nationally known brand behind you.

In our case, we are a global brand, offering a proven business model, to give you the recipe of success for starting a lawn care business locally. Call 0116 275 9005 to start your journey today.

Proud members of the British Franchise Association

The British Franchise Association has been responsible for setting high quality standards for UK franchising since 1977 and through this process, the industry has grown to provide fantastic opportunities to UK businesses and people eager to invest with franchise brands, such as those belonging to ServiceMaster, amongst others.

Joining the bfa is no mean feat. In order for our brand TruGreen to receive the prestigious ‘member status’, we had to apply to demonstrate that it meets the four key criteria: that the businesses are viable, franchisable, ethical and fully disclosed.

Of course, our application was successful, as such, our brand TruGreen, was awarded full member status.

Considerable resources and unwavering commitment from the whole team at TruGreen means that we have sustained our membership with the bfa over the last 16 years. Our continued commitment ensures that our brand adds value to the franchise industry, through offering fair and profitable franchise opportunities to our franchise owners.

We have further invested in to the bfa by enrolling members of our support team on to the industry recognised, Qualified Franchise Professional course to help them to learn sound theory, to complement our company knowledge and engage in best practice with other franchisors and franchisees.

As we continue to develop our brand, we will do so in line with the bfa code of ethics, helping to ensure that the franchise sector remains a great place to invest.

If you’d like to find out more about how being a bfa member benefits our franchise owners, give us a call on 0116 275 9005 today.

The first steps to buying a franchise

A franchise is a great route to take if you want to be in business for yourself, but not by yourself. A franchise offers the benefit of an established brand, a proven business model and support in the areas where you need it.

There are almost 1,000 franchise systems in the UK to choose from and with that in mind, we’ve put together a few pointers to help you on your way.

Why are you looking at a franchise?

It’s important to know what your ‘why’ is. Why do you want to go in to business?

Here are some common why’s;

  • ‘I want to be my own boss’
  • ‘I’ve noticed a gap in the market’
  • ‘I can do it better than they do it’
  • ‘I want a better lifestyle for my family’
  • ‘I want to invest my redundancy/inheritance’

Once you know why, it’s easier to find something suitable.

What are your options?

Your options are generally narrowed down by the available territory, cost of franchise, commitment required and credentials needed to join. Taking all of those in to account, you’ll still be left with many options, you just need to choose the one most suited to your ‘why’.

Research  

Online research is a good place to start. Take a look on franchise directories, read published franchise articles, check associations such as the BFA(British Franchise Association), visit franchisor websites and follow social media channels for a broad and varied spectrum of opportunities.

For offline research, speak to franchisees, ask for advice from respected sources and where possible, utilise the services of the franchise opportunity for a real insight in to the business.

Enquire & Engage

Once you have narrowed down your search, enquire with the franchise brands that you feel most suit your ‘why’. Here’s your opportunity to continue with deeper research and to form a relationship with the franchisor.

TruGreen Franchise are committed to helping you with your research to ensure that any decision made to join our franchise, is the right one.

Planning and goal setting in business

Planning and setting goals are very much part of your whole journey with TruGreen franchise. We encourage and work with you to put plans in place and implement them, so that you can achieve your goals in business.

Here’s what you need to know;

Business planning

Before joining the franchise, you will be asked to create a business plan, and within that, you will need to share your goals for the business over its first few years and up to the end of the franchise agreement (5 years).

A business plan is also an element of what is required when applying for business finance, so do remember to make sure that it is as clear to follow for someone else as it is for you.

Goal setting

Goals in business could be related to anything, such as, a number of customers, revenue milestone or growth of the business by a certain amount, by a certain date.

When setting goals, it is useful to use the popular acronym ‘SMART’. Possibly the most common version that is used is, S for specific, M for measurable, A for achievable, R for relevant and T for time-bound.

Motivation

It is important to remember that not everyone can be as motivated as you are because after all, it is your business.

Having a goal to work towards creates motivation not only for yourself, but for your team members too. A communal (or company) goal can help to motivate everyone, as the whole team contribute towards it, especially if there is a reward at the end of the tunnel.

Measure of success

Without setting goals in the first place, you would find it difficult to measure success. Achieving a goal is a strong measurement of success and often delivers a feeling of accomplishment and satisfaction, both of which are extremely healthy in business.

For further information on the initial TruGreen business plan or to discuss our common goals as a franchise network, get in touch today.

Virtual Discovery Sessions

A discovery day is an important part of the journey that you will find yourself on, when looking to partner up with a franchise. Traditionally, you would be invited to the central office, to meet with the key members of the team who would support you in your new venture.

However, due to the unprecedented situation that COVID-19 has brought upon us, we have had to look closely at how we can ensure that we don’t remove discovery days from the process entirely, but make them work just as well remotely, without the need for a physical visit.

We are pleased to be able to offer virtual discovery sessions to those who are interested in finding more about our brand. Here’s how they benefit everyone involved:

No travel

A virtual discovery session removes the need to travel to see us. So, no time spent in the car or on public transport and no costs involved in coming to see us.

Reduced commitment

Travelling hundreds of miles to see us is understandably a large commitment, especially if you are not totally sold on the idea. By removing the miles between us, we feel that it’s much less of a commitment to join and decide whether the opportunity is for you or not. Nothing lost, but potentially a whole lot gained!

Added flexibility

From our point of view, because they take less time (we don’t make them as long because virtual boredom is a thing!), we can fit more in and thus hold them more often, so that more individuals have an opportunity to join.

More participants

Because of the reduced commitment, no need to travel and added flexibility, our virtual discovery sessions do get a really good turnout (although numbers are limited). It is always beneficial to hear from others about what they are looking for in a franchise and to listen to their questions being answered, as you may never have thought of asking them yourself!

If you would like to secure a place on our next Virtual Discovery Session, get in touch with a member of the team today!

Smaller investment franchise opportunities

A TruGreen franchise fits comfortably in to the ‘low investment’ franchise bracket and because of this, it’s natural to have a few questions regarding what you get in return for the smaller fee. Throughout this blog we help to answer those common questions.

Do you get less with a smaller investment?

It’s a common misconception that you have to spend more to get more, in the case of a TruGreen franchise that is simply not true.

Our starter pack includes much of what you need to get you started. It includes the training, marketing launch, products, equipment, machinery, systems and much, much more. The franchise fee covers all of these items, but you actually receive much more value through our support and expertise – it’s difficult to put a ‘price’ on that.

No brick & mortar

There is no need to have a physical location such as an office facility with a TruGreen franchise. This substantially reduces the initial outlay in needing to purchase somewhere, or ongoing overheads for leasing premises.  Our homebased franchise opportunity gives you the opportunity to grow the business first, before investing in premises when the business naturally outgrows your home.

You don’t buy customers and we don’t sell you them

Some larger investments come with the promise of customers. Here at TruGreen, we show you how to market to get customers, rather than giving you them in hand. It’s much more rewarding this way and you’ll find that you’ll build a stronger relationship with your customers.

Are smaller investment franchise opportunities really worth it?

The best way to find out if it is really worth it, is to ask the existing franchise network. Here at TruGreen, we welcome you to speak to any business owners in our existing network to find out more before committing to our franchise.

If you would like to find out more about our low franchise investment opportunity, TruGreen franchise, speak to a member of the team today! 

The Importance of Technology in a Franchise

Technology plays a huge part in business and we at TruGreen understand the importance of having technology present throughout our business model.

As such we have invested heavily in using technology to:

  1. Help customers to find us quicker
  2. Help customers to buy from us more easily
  3. Help business owners to manage their business seamlessly

Website

We have a state-of-the-art website that provides insightful content to prospective customers when they are looking for a lawn care service. The research and development involved before updating our website gave us strong recommendations for how we could build our website to better serve our customers, thus trugreen.co.uk was born.

Our website makes it easy for customers to find out about us and contact us with ease, for further information or to book a service.

BMS

BMS is short for Business Management System and is the product of many consultation meetings with our existing business owners for what they would need or want in a business management system. It has been live for five years now and is constantly evolving to reflect the current demands of a TruGreen business.

BMS allows TruGreen business owners to not only hold customer and employee information, but to schedule lawn care services, review management information and produce invoices, reports and schedules, all for an efficiently run business. It’s our bespoke system and is exclusive to TruGreen business owners.

Our investment in to technology is a given and if you like the sound of being a part of an innovative, technology-embracing franchise, we would love to hear from you.