Magnificent March

Whilst the UK endeavours to find new normality, life in TruGreen has remained almost unaffected as the ability for our businesses to operate outdoors safely and at a social distance, has meant that services have been able to continue.

As we’re recommended to go outdoors to socialise, it seems many individuals have chosen to take better care of their lawns and have reached out to TruGreen now more than ever.

We have some exciting news to share for March:

  • March saw the largest number of enquiries for lawn care in the last 3 years!
  • Franchise owners were seeing as many as 22 enquiries per day!
  • Website visitors were up 42% year to date
  • Some franchise owners reporting revenue as high as £20k and above
  • Network revenue up 29% on March 2020

Early figures show that April will continue to be a great month for the TruGreen network. Let’s hope for an ‘Amazing April’!

If you would like to join a growing network to make money whilst enjoying the splendour of the great outdoors, contact our franchise team today on 0116 275 9005.

Be a part of something BIG

One of the biggest problems a new entrepreneur faces is that their business isn’t well known and doesn’t have a reputation.

Be a part of something BIG to solve that problem for you:

  • Worldwide brand
  • Brand established almost 50 years ago
  • Operating successfully in the UK for over 30 years
  • Franchise network operating identically across the UK
  • National advertising
  • BFA (British Franchise Association) Full Member
  • Elite TOP 100 Franchise
  • Hundreds of 5* Google reviews across the network

We have done much of the hard work for you by establishing the brand and creating a great reputation so that you can focus on other areas of the business.

We even help with those areas too! Our comprehensive training academy helps you to understand the world of lawn care and in running a business.

Remember – brand trust is a valuable, intangible asset and one that you mustn’t consider lightly when deciding on a franchise to join. Make sure that it’s a significant part of your due diligence.

For further information on our brand, it’s heritage and it’s future, contact our friendly franchise recruitment team today on 0116 275 9005 or email 


Real Franchise Story – Our first year in business, through the pandemic

The last 12 months have been challenging for most, and when Peter & Michelle Lewis chose to begin their lawn care business in March 2020, they had no idea what the future would hold for them once the news of the pandemic broke.

Fortunately, with their mindset and our support, we have a good news story to share.

Here’s what Peter & Michelle had to say about their first 12 months owning a TruGreen lawn care franchise.

“So the end of the first year, and what a first year. Within 2 weeks of launching we had the first Covid lockdown and we had no idea what that would mean for us. Initial reaction was that we couldn’t go out so couldn’t work, a potential disaster with bills to pay and no revenue. As the detail of the lockdown became clearer over the next 48 hours we discovered that we could work – in fact, at least in Wales, working in gardens was listed as one of the trades that could legally continue.

And then the phone started ringing, emails started coming in, and before we knew it we had lots of quotes to do, customers to service, products and machinery to learn more about and BMS, the computer system that runs the business. There were times when it was almost overwhelming, but we always had Steve on the end of the phone and great support from other TruGreen owners. The Thursday fortnightly ‘Teams’ call was really welcome and makes us feel really part of a team.

Just over 12 months down the line, we have well over 100 active customers, but we are still learning. We look forward to every new day as no two are the same. We’ve lost over a stone each, spend most days outdoors and get to see a lot more of our family. We still have problems packing the van from time to time and some of the days are very long, but we love it.

Our biggest headache – well the way we are growing we may need to decide next year whether we employ someone and have a second van.

What’s the best thing about the business – it’s the customers. We have so many lovely customers that are genuinely grateful to see us and when you turn up and see a wonderful lawn that we have created, it’s a great feeling!” 

This is a tremendous genuine account of two of our newest business owners to join the TruGreen network and I think you will agree it is testimony to the fantastic franchise owners in the network and the level of support that they receive.

If you would like to join the TruGreen network, contact our franchise sales team today on 0116 275 9005 for information on available territories and next training dates.

We feature in the Spring Edition of Business Franchise Magazine

We’re absolutely thrilled to be featuring in the Spring Edition of Business Franchise Magazine. 

Business Franchise Magazine is the official publication of the British Franchise Association and is known for promoting the positive stories within the franchise sector and the opportunities that there are to be a part of it.

Featuring in this edition are Peter & Michelle Lewis, the proud owners of TruGreen Cardiff the Vale and Bridgend. Married couple Peter and Michelle started their business just as the pandemic hit last year and despite many thinking the odds were against them, actually faired extremely well throughout it all.

You can read the full article by Business Franchise Magazine here.

If you would like to learn more about the splendour and safety of working in the great outdoors with a TruGreen franchise, speak to our friendly franchise recruitment team today on 0116 275 9005

Research before starting your business

There are so many things to consider before starting a business. But first, you need to research a few different things to ensure that this is the right choice for you and it has an opportunity to succeed.


This is a big one. Most franchise agreements are for a duration of 5 years. This is a long commitment and you need to ensure that you can adapt your lifestyle to suit the needs of the business.


There are costs associated with starting a business and it’s important to consider how you will finance these. If you don’t have cash to invest, you may be eligible for finance from your bank, another high street bank or from the Government Start Up Loan Scheme.


Not all business opportunities require you to have premises. It may be possible to operate the business from home. However, if you do need premises you need to decide whether you will look at renting or purchasing.

Competitors, customers and demand 

You need to ensure that there is demand for the services that you are looking to provide and that there is room for you in the market place to differentiate yourself to stand out to your customers.


If you’re going to need to recruit staff, do you have access to that employee market? It’s important to be able to get the right employees to deliver your services and you need to ensure that you can pay them legally and the going rate for that role.

The above includes some of the operational matters that you’ll need to consider, but don’t forget you’ll also need to consider the use of technology and marketing to get the ‘ball rolling’.

If you’d like to talk through the above, along with the business model and our available territory – get in touch with our franchise recruitment team today on 0116 275 9005 or at 

Recipe for Success

Joining a franchise with TruGreen will give you the brand, tools and support to build a great business, but to have the total recipe for success you will need ambition, drive and passion.


We’ve built the brand up over 30 years in the UK, with strong ties to professionalism, honesty and integrity, customers love to invite us in to their gardens to make their lawns lush and green. Up and down the country across all of our franchise outlets, customers expect the same great service from the brand they know and trust.


We train you in all of the necessary business disciplines, provide you with the products and equipment needed to get started and give you a fully coordinated marketing launch to draw attention to your new venture. All to ensure that you have the right tools and you know how to use them.


We fully support you to grow your new investment by providing help in HR, admin, accounts, marketing, operations and sales. This support is on hand when you need it from a team of franchise and sector professionals, but also from a network of other TruGreen business owners who have been there and done that themselves.


You are who drives the train. The creator of your destiny and to do this, you will need ambition, drive and passion. We harness these qualities of yours and turn them in to success with the remaining ingredients of our recipe –  brand, tools and support.

If you would like to learn more about our recipe for success and how YOU are the special ingredient – contact our franchise recruitment team today on 0116 275 9005 

Spring in to Business

Spring sprung at the weekend due to some glorious weather across the country and whilst it’s at the forefront of everyone’s minds, it’s a good opportunity to delve deeper in to starting a lawn care business. 

Being able to enjoy a lush, green lawn in the warmer months is one of the simple things in life that can bring an individual so much joy. Particularly as we are spending so much more time at home, and soon to be outdoors at home as the weather improves.

Many individuals are unable to or do not want to or don’t have the time to take care of their lawn. That’s where our business services become essential.

With a TruGreen franchise, you serve a growing market of customers who both ‘need‘ and ‘want‘ your service and we can help you to target BOTH.

Our comprehensive training academy is two-weeks’ long and teaches you all of the business disciplines required to get your new business going and keep going. We even provide a starter pack including machinery, products, equipment, uniforms, business management software and a marketing launch to get you started – all of which are included in the franchise fee.

There is no such thing as a ‘start up’ with a franchise business. We have done all of the hard work in testing the business model, establishing the brand and building all of the support required – so you don’t have to.

Whilst it’s always a good time to join our franchise, make the most out of the increase in seasonal demand due to the sun shining and temperatures increasing by having a chat with our franchise recruitment team on 0116 275 9005 today!



Exclusive interview with Steve Welch at TruGreen

The team at Elite Franchise have recently interview our Brand Leader for TruGreen Lawn Care and we are pleased to share the final article.

‘Cut above the rest’ 

For Steve Welch, Brand Manager at TruGreen Professional LawnCare, being a cut above the rest is the implied aim. Steve explains to Elite Franchise what success has meant for TruGreen and what the company intends doing, moving forward.

You can read the full version by clicking this link

What can I earn with a TruGreen franchise?

When owning your own business, it’s important to ensure that it will deliver the financial security in the timescale that you require. Remember, we cannot guarantee your earnings, you get out of it, what you put in to it.

The best way to ensure this with a franchise opportunity, is to use the financial model of the franchise to find out the breakeven point based on what you want to put in to the business.

Our TruGreen franchise opportunity is based on capacity of an owner operated business (initially). I.e. how many services can you provide to customers, with one van/set of equipment, on your own, working the hours that you choose.

Our model demonstrates that you can serve an average of 250 customers per year with an annual treatment plan. The average annual treatment plan value is around £285.

With that in mind, your first year turnover could be as much as £71,250! With up to 70% gross profit, you could be walking away with a nice salary and money to reinvest in to growing your business.

Some franchise owners have exceeded the model and we can help to you too! Working with us, works!

If you’d like to use our working model to see if the business stacks for you, contact our friendly franchise sales team today on 0116 275 9005 to book your consultation. 



TruGreen West Yorkshire

The power of a branded vehicle

TruGreen West Yorkshire

Research suggests that a branded vehicle can be seen up to 3000 times a day! This is pretty handy when establishing your brand and growing your customer base.

The more eyes on your brand, the more customers who can find out about you, so that they can buy from you.  

Fortunately for our Trugreen brand, we have several options for branding vehicles, all of which are both distinctive and cost effective.

  • Full vehicle wraps
  • Part vehicle wraps
  • Decals
  • Car Magnets
  • Window stickers

We are proud to have this marketing activity as an option to our franchise owners so that they can share the brand, far and wide across their territory.

We can arrange the artwork and installation for you so that you can benefit from the great results with minimal fuss.

The best bit is that a full TruGreen vehicle wrap is included as part of the starter pack when you join TruGreen.

If you would like to discuss adding a vehicle wrap, or other method of vehicle branding to your franchise starter pack, get in touch with our franchise recruitment team today on 0116 275 9005. 

What our Brand Leader looks for in a Franchise Partner

In order to maintain brand integrity, we carefully select the franchise partners who are to join our brand by inviting prospective business owners to an interview with our TruGreen Brand Leader, Steve Welch.

We asked Steve, 5 questions to help prospective business owners qualify themselves to join: 

Q. Describe the characteristics of the most successful franchisees in your network.

A. The most successful franchisees are those that operate a clearly defined business and marketing plan, those that follows the TruGreen model, operates the systems (fully utilise the Brand Management System) and are focussed on growth through increasing capacity in the business, and putting additional vans on the road and employing staff.

Q. What skills/attributes do you look for in a franchise partner?

A. A love of practical work and working outdoors, with an attention to detail and a can do attitude, while being prepared to work flexible hours, in managing the seasonality of the franchise.

Q. What personality do you look for in a franchise partner?

A. Positive, enthusiastic and self-motivated  person with good communication skills, all essential in operating a successful lawncare business.

Q. What experience is required?

A. An understanding of lawncare is not essential, as full training and continual support is offered to every franchisee, for as long as they operate the franchise, allowing them to become a highly skilled and knowledgeable  business owner and operator.

Q. What is a ‘red flag’ for joining your brand?

A. A person that is not looking to operate a practically based franchise, a person that is a poor communicator, or a person that is looking to buy a job not grow a business.

Do you think you have what it takes to become our next TruGreen Franchise Partner?

If you would look a no-obligation conversation with our TruGreen Brand Leader, contact our franchise recruitment team today on 0116 275 9005 who will happily arrange this for you. 

2020 proved the future is Franchising

Nothing proves that the future is bright for franchising more than the fact that 2020 was our biggest year for both enquiries and franchise partners joining our brands.

2020 was by far one of the most unexpected and challenging years for everyone. The extent of the effects of Covid-19 could not have been predicted, nor prevented. Our business expected to see the demand for owning a business reduce as individuals may choose to stay in secure employment or stick with something familiar.

In fact, in most cases, we found the complete opposite. We discovered that the pandemic led many people to revaluate their career choice and research other options in to how they could make more money and improve their lifestyle. This was reflected in a 67% increase in enquiries in 2020 compared to 2019.

It was encouraging to see growth in enquiry numbers and whilst we did not expect to see growth in new franchise partners, knowing that there were more individuals exploring a future in franchising, was a result in itself in such uncertain times.

The uncertain times weren’t enough to put aspiring entrepreneurs off from investing in a franchise in 2020 and we also saw a 60% increase in the number of new franchise partners joining in 2020 compared to 2019.

Franchising has proven to be a resilient business model in the testing times brought upon us by Covid-19. Our brands have been able to successfully support our franchise owners through this difficult period by our expertise, experience and also strength in numbers through the established franchise network. We understand this to be one of the main reasons why we welcomed so many franchise partners throughout a period of uncertainty and will continue to invest in supporting our franchisees going forward.

ServiceMaster Brands – Stronger Together.

Enquire today on 0116 275 9005

Local support for your new business

If you’re considering starting your own business, but have concerns around the wider support available outside of the franchise, this blog is for you.

Your local government can provide specialist help in many areas of business including finance, growth, recruitment, technology, tax and more.

By the government supporting you in your new venture with funding, guidance and advice; they are helping you to succeed in your business, contributing positively to the local economy.

Here are some areas where they can help: (do check your specific local government website)


You may be eligible for a start-up loan of up to £25,000. Click to view the Government’s start up loan scheme here

If you need to raise money for your business, you may wish to find out more about venture capital schemes here


Through funding and research, Innovate UK helps to support small businesses to grow. You can view their website here

For support in growing your business locally, you can contact your local growth hub here

The business support helpline is also a great resource if you have any queries and they can be reached here

There may be government contracts in your area that you could pick up. You can check to see if there is here


For support in technology and FREE online courses to improve digital skills click here


The making tax digital service has been introduced to make tax returns easier. For further information on this you can visit the website here


Government funding may be available if you were to take on an apprentice within your business. You can find out more here

For franchise support, we’re here! If you’d like to learn more about our franchise opportunity, contact us on 0116 275 9005.

Age is nothing but a number

According to the last undertaken British Franchise Association survey in 2018, almost 20% of franchise units are owned by individuals under the age of 30.

This statistic goes to show that that age doesn’t stop entrepreneurs from achieving their dreams. This can be put down to more individuals looking to business ownership rather than employment to achieve their career goals.

It’s refreshing to see younger individuals trusting the franchise model, particularly for their first step in to entrepreneurship.

Here are some reasons why under 30’s have chosen to join our franchise:

  • Support received by franchisor and franchise network
  • Quicker learning experience because it is all set out
  • Less mistakes to be made because it’s a proven model (lower risk)
  • Some of the hard work is removed (brand already established, systems in place)
  • Structure is in place (franchise terms), but the possibilities are endless

Age has no bearing on whether you are awarded a franchise or not. Suitability is assessed on your ability to operate the business effectively. We are looking for motivated, driven individuals who are keen to succeed in business, regardless of their age.

Experience is not necessary to join our franchise so it makes for a great entry level in to business for those with fewer years’ experience in business under their belt.

For an introductory chat, contact our franchise recruitment team today at

Timescales to buy

Buying a franchise isn’t like buying a loaf of bread. It’s not just a decision for there and then, it is one for not only now, but also the future.

It will therefore be no surprise to you that we have had business owners join our franchise in a timescale as short as one month and as long as almost three years. Both of these are okay!

You need total ‘commitment to the cause’ to join a franchise. It’s a lifestyle choice and at times it can be difficult and you may indeed feel like giving up. The truth is, if you follow the model, put the work in to it and take the rough with the smooth, you can build a substantial investment for the future.

For 2020 we surveyed the timescale taken for each new franchise partner to come on board.

The longest period of time was 2 years and 4 months*

The shortest period of time was just 1 month*

The average period of time was 8 months* 

*it’s important to note that timescales do not include the due diligence taken and the onboarding process.

The fact is that there is no right or wrong amount of time to take in making this kind of decision. We’re here with you every step of the way and are guided by your timescales rather than our own.

We do however recommend that you begin the conversation as early as possible to make the most out of the journey.

To start yours today, contact our franchise recruitment team on 0116 275 9005.

2021 – What does it look like for TruGreen?

If you are thinking about joining our brand this year, but have concerns over the current situation and the affect that it may have, this blog is for you.

In 2020, the TruGreen franchise became stronger as it adapted to the ‘new normal’ and as such, pushed the business model to new heights. All businesses found their feet to remain open safely following government guidelines to provide lawn care services, at a social distance.

As we enter in to the third national lockdown, providing services safely, outdoors at a social distance will continue to be permitted, meaning that TruGreen businesses are indeed, FULLY operational.

At the very beginning of the pandemic, as the franchisor we were able to roll out and franchise owners were able to adapt to new working conditions to ensure the safedelivery of lawn care services to not only protect our customers, but our valued employees too.

Customers have felt safe continuing their services because of the minimal risk and the benefit of a green and lush lawn to enjoy whilst ‘staying home to stay safe’.

As you will already know, TruGreen is a global, well-established lawn care company with over 40 years lawn care experience in the UK and is known for providing professional lawn care programmes and stand-alone treatments. TruGreen is a name that individuals know and trust.

This year, like any other year, our support as a franchisor continues. Business owners will receive unlimited support in not only all of the necessary business disciplines required to operate a first-rate TruGreen business, but also updates and guidance on the current and ongoing situation with regards to the pandemic. A sympathetic ear is also always available from a peer network of existing TruGreen business owners.

With the added learnings and experiences from 2020 across a wide franchise network, the momentum is already there to build on 2020 and to make 2021 a better year.

If you would like to find out more about our resilience as a brand and our plans for 2021, speak to a member of our franchise recruitment team today on 0116 275 9005.

TruGreen – 2020 in review

Back in 2019 when we were evaluating our brand and making decisions for 2020, we could never have predicted what was in store for our franchise in 2020.

That said, our brand has developed, our franchise owners have built resilient businesses that have stood the difficult trading conditions that the pandemic has brought upon the globe.

The very early part of the year in January and February, the brand operated as expected, delivering winter lawn care treatments to customers across the United Kingdom.

In early Spring, news on the horizon was of the virus and we were able to communicate to our customers some changes required to ensure the business could operate safely, at distance and with enhanced hygiene measures in place to protect employees.

As our franchise owners were able to adapt quickly, it meant that many customers were still able to enjoy the lawn care services that they have come to expect, and franchise owners saved much of their business through delivering services differently, but safely.

As lawn care services are provided outdoors and at a social distance from customers and other TruGreen employees, the TruGreen network was largely unaffected.

Some franchise owners saw new customers as they were spending more time outdoors and wanted to enjoy the splendour of their garden.

In short, whilst 2020 proved to be a difficult year, utilising our support, TruGreen franchise owners have showed new learnings and developed their businesses to survive in the new normal. As such, our brand has become more unified and much stronger.

All franchise owners are fully supported in all aspects of business not only by the franchise support centre, but also by the peer network of existing TruGreen business owners.

Stronger together, TruGreen Franchise.

An all-year-round opportunity

There are many great business opportunities out there and it’s important to consider whether you wish to operate to capacity all year round, or in seasons.

Seasonal work is great for those who undertake more than one venture or prefer a little time off to regenerate. However, all year round is great for those who require a constant, regular flow of income to give them their chosen lifestyle.

Whilst most businesses naturally have busier and quieter periods, a TruGreen Franchise, despite most assuming that it is seasonal, is actually an all-year-round opportunity.

Different seasons require different lawn treatments and they are something that our TruGreen business owners are experienced in assessing for and delivering. Sunshine hours, rainfall and other weather aspects directly impact the condition of the lawn and therefore dictate the type of treatments offered. However, lawn pests can hit at any time of the year so keep our franchise owners busy regardless, all year round.

Our business management system (included exclusively for all franchise owners) can help you to schedule your treatments throughout the year, making running the business easy!

So, if you are looking for an all-year-round opportunity where no two days are the same, a TruGreen Franchise may be exactly what you are looking for. Contact our friendly franchise recruitment team today on 0116 275 9005 for more information.  

TruGreen Franchisee of the Year

TruGreen North Hants and West Surrey scooped the Franchisee of the year award 2019.

TruGreen North Hants and West Surrey is owned by Oliver Green after purchasing his lawn care business in 2005.

As a franchisor we believe that awarding franchisees for their achievements is a fantastic thing to do to celebrate and recognise the work that franchise owners put in to build a great business.

Usually presented at a summer awards evening, the award was delivered over a celebratory award zoom call with the whole TruGreen UK network in which successes were celebrated following a difficult year.

Oliver commented:

“I’m beyond thrilled; its’ an exciting achievement to have won franchisee of the year, and for the third year running. I think it demonstrates not only that we are growing year on year, but also how important team work is.

As a family business working for families, we are thrilled to have won, but it simply wouldn’t be possible without our wonderful team. My wife works in the office, and then I have two full time members of staff out on the road, and one-part timer. It’s a complete team effort, not just here but from Servicemaster head office too – the level of support they offer us as franchise owners is second to none.” Added Olly.

The Franchisee of the Year 2019 is the most prestigious award and a pinnacle achievement within the ServiceMaster Franchisee network. It is awarded to one franchisee who has displayed the highest achievement in the pursuit of excellence and professional management in the ServiceMaster tradition. 

Picking up an award is an achievement, but to go on and win Franchisee of the Year is and outstanding achievement.

Managing Director of ServiceMaster, Alan Lewin said:

“I am always appreciative of the commitment that our franchisees and suppliers make.”

Having previously worked as a teacher and then deputy head teacher, Oliver has now worked in lawn care for over 14 years and says he doesn’t regret his decision for one second. When we asked Olly why he joined TruGreen Franchise, he said;

“I love working outdoors and so when the time came that I was looking for a change, I wanted something that would give me a sense of freedom; I’d spent years indoors and behind a desk and needed a change. TruGreen does exactly what I was after. I instantly liked the franchise opportunity and can honestly say the entire experience has been great fun!” 

A great brand is supported by a great Brand Manager. Steve Welch, TruGreen Brand Manager has over 40 years lawn care experienced and supports his franchise network daily.

Brand Manager for TruGreen, Steve Welch added:

“Olly is a worthy winner of the TruGreen Franchisee of the year award, as he is fully focussed to growing his business, through the operating of the proven franchise model.”

If you’d like to invest in your future and become an award-winning franchisee like Olly did, contact us today on 0116 275 9005. 

The importance of a CRM system

The importance of a Customer Relationship Management System (CRM)

Whether you store customer data on a spreadsheet or via business cards, both are disorganised and likely a breach in GDPR.

If you are looking to get in to business, it’s a good idea to have thought about how you intend to store customer data to ensure that it is well organised and safe.

A CRM system can do this effectively for you, and also has many other benefits.

  • Data storage in compliance with GDPR
  • Data segmentation so that customers can be grouped
  • Anniversary and milestone tracking so they can be recognised
  • Lifetime and average value calculations so they can be recognised
  • Customer buying patterns so they can be remarketed to
  • Recording of contacts made so there is a contact history

& any, many more…

There are lots of CRM systems to choose from, so it’s important to choose one that most suits the requirements of your business.

If you decide to join our franchise network, our franchise owners benefit from a complementary and exclusive CRM system so you don’t have to worry about finding and paying for your own!

For further information, contact our franchise recruitment team on 0116 275 9005 today