Record breaking Spring for TruGreen

TruGreen celebrate a record breaking Spring, delivering lawn care services, safely to their customers.

As a business providing outdoor services, we’ve been fortunate enough to be able to deliver our professional lawn care services to customers safely, at a distance throughout the whole of Spring.

Whilst more of us are spending more time at home looking out on to the garden, the need for a lush green lawn has increased! Not only this, but the individuals who would normally aim to look after their lawn themselves, have chosen to spend the time that they do have, doing other things.

We’re pleased to report that this can be seen in our network turnover for the Spring season. Our network turnover has reached a new record! Not only that, but it has beaten it by a whopping 10%! But why?

  • TruGreen are the worlds largest lawn care company
  • Our brand has been established for over 30 years in the UK
  • We have thousands of happy customers
  • Support in lawn care, marketing and sales is second to none!
  • Marketing leading business management technology
  • Our results speak for themselves!

If you’d like to find out for yourself, you could try a lawn care service in your local area by visiting our consumer page or we could tell you more about our franchise opportunity and what benefits it could offer you as an owner rather than a customer.

Contact us at 0116 275 9005 /

New customer acquisition records

Whilst we navigate the ‘new normal’ it’s perfectly acceptable to question the ability to attract and gain new lawn care customers during these uncertain times. We’ve had franchisees join us throughout this uncertainty and it’s always good to see how they’re getting on with the challenges most businesses are facing.

As part of our regular contact with franchise owners we’ve established some great results for our newest franchise owners and we are thrilled to share these with you.

TruGreen West Sussex have been in business 7 months and in this short period of time have welcomed 160 regular customers to the brand and their business in particular. This phenomenal growth is down to the proud business owner, Dominic Haydon. His investment in marketing and delivering great lawn care services has meant that his business has surpassed the expectations of the business model and he isn’t looking to stop any time soon. Dominic has also received many glowing 5* reviews from his customers further promoting his great work to others. We’re looking forward to checking in with Dominic at his 12 month point!

TruGreen Hampshire South enjoyed a growth of 70 customers within just 6 weeks! The duo completed their training academy and set on with attracting customers to their new venture. Alwyn and Sandra have also surpassed the assumptions of the model with their effort and there is no stopping them now.

Our franchise model is a modest illustration of what can be achieved by operating the business following our business model. It’s great to be able to demonstrate that higher rewards can be achieved through amplifying the model and driving the business further forward.

If you’d like to discuss the demand, opportunity and availability to join our franchise, contact us today on 0116 275 9005 /



Alan lewin

Exclusive interview with ServiceMaster MD by Elite Franchise

Alan Lewin, ServiceMaster UK Managing Director of 15 years speaks exclusively with Elite Franchise Magazine on the journey and future of ServiceMaster Brands in the United Kingdom.

Read in more detail about our MD Alan Lewin, our brands, opportunities, challenges, successes and innovations.

This is the first interview of its kind for ServiceMaster Brands UK and it is a real privilege to be able to share the finished article.

You can read the article in full HERE.

Credit to Martin Morris, Writer at Elite Franchise Magazine.

For any questions surrounding our brands and franchise opportunities, you can speak to our franchise department on 0116 275 9005.

The benefits of working outdoors

TruGreen presents a fantastic opportunity to work in the great outdoors enabling franchise owners to soak in the natural beauty of the many gardens they will come to treat throughout the year.

Latest research confirms that being outside makes us happy according to Not only does it make us happier, but it also helps to:

Operating a business in the great outdoors helps you to achieve the five benefits listed above, all whilst making a living and building an investment for the future.

As TruGreen is an all-year-round business, you’ll experience all of the seasons from the glorious and sunny, to the crisp and fresh winter days. It’s the best of both worlds. In extreme weather conditions such as snow and heatwaves, we don’t operate to full capacity and often change up treatments to accommodate for days not worked. Therefore, revenue and productivity aren’t greatly negatively impacted.

So if you’re looking for a way to escape the corporate 9-5 office, or even ‘home office’ job, contact our team today to discuss our available territories and next discovery sessions.

0116 275 9005 /



Franchisee Focus – Robert Grant

When looking to join a franchise, it’s a good idea to do some research too! Especially the kind of research where you find out how others have experienced their franchise journey.

We chat to Robert Grant of TruGreen Lincolnshire about his franchise journey over the last 6 years. Robert initially joined the network after a family friend was looking to retire. After purchasing the resale opportunity and growing it over a few years, Robert decided to further invest in a second territory covering remaining parts of Lincolnshire.

We asked Robert a few questions to help prospective franchisees to research our opportunity.

Q. Why did you choose TruGreen to partner up with?

A. “The reason I chose TruGreen was because it offered me a self-employed working basis and a better way of life.”

Q. What made you want to own your own business? 

A. “A member of the of the family was retiring and it seemed to be a good opportunity.”

Q. What would your advice be to someone looking to start their own business? 

A. “Go for it there are lots of good opportunities to learn and grow.”

Q. How has your experience been with TruGreen so far? 

A. “Ive enjoyed having my own TruGreen franchise as its helped me not only further my lawn care skills but has allowed me to grow as a small business.”

If you’re looking for opportunities in the lawn care sector, look no further. We have many opportunities available throughout the UK and can put you in touch with franchise owners who have similar qualities and aspirations to those of your own.

For further information contact us at 0116 275 9005 or


Franchisee Focus – Jonathan Bell

Jonathan Bell is the proud owner of TruGreen Downlands covering Marlborough, Lambourn, Wantage and parts of North Wessex. Jonathan has owned his business for just coming up to 5 years and answered the following questions for us:

Q. What made you want to own your own business?

A. “I have always liked the idea of running my own business and after 30 years of managing other peoples businesses I found myself in a position where I could fulfil that dream.”

Q. Why did you choose to partner up with TruGreen franchise? 

A. “I chose TruGreen as the franchisor because I felt that the strongest part of set up was the technical support. After years in business I wanted to know that I could access quality technical advice and support about lawncare. That said, the ServiceMaster corporate structure was attractive to me because it echoed previous experiences from working with large companies.”

Q. What would your advice be to someone looking to start a franchise? 

A. “My advice would be to share what worked for me. I looked at a number of different types of franchise before I focussed on lawncare. Then I visited as many franchisors in lawncare as I could. This allowed me to understand the variations, strengths and weaknesses of each offer and ultimately finding the one I thought was the best fit for me.”

Q. Do you have a testimonial for your partnership with us? 

A. “From the first contact my dealings with TruGreen have been professional. This continues to be the case. I chose TruGreen because I thought that they offered the best support around the technical aspects of lawncare and I have not been disappointed.”

We thank Jonathan for his time in chatting with us and we hope that you find his answers helpful in your decision making process.

If you’d like to chat to Jonathan, any of our franchise owners, or us, register your interest by email at or call 0116 275 9005 to speak to our recruitment team.

Franchisee Focus – Mike Lethbridge

Mike Lethbridge joined the TruGreen franchise network back in 2015 leaving a career in IT and financial services. After deciding he wanted to be in business for himself, not by himself, his research lead him to TruGreen franchise amongst others and the rest is history! You can watch his intro video here.

Over the last 6 years Mike has not only perfected his trade, but has built up a great business built from his lawn care expertise and customer service excellence.

“I needed to know I was investing in a company I could work with, after meeting with Steve and the team, I soon realised I would be confident in the service I was delivering with the TruGreen support team behind me.”

Steve Welch is the TruGreen Brand Leader and has over 40 years experience in lawn care alone! Steve has worked closely with Mike in sharing his love and passion for the brand and the sector and this has clearly rubbed off on franchise owner Mike.

As expected, Mike is extremely passionate about the brand and the results he achieves, as such, he has his own YouTube channel where you can learn more about Mike, his business and his specialist lawn care services. Go check out and support his fantastic page ‘Deep Green Something Lawn Care’ here.

If you’re interested to learn more about the brand and the wonderful world of lawn care, a good place to start would be Mike’s fantastic YouTube page.

When you’re ready to take the next steps, contact our friendly franchise recruitment team today on 0116 275 9005 or at



It’s raining it’s pouring, TruGreen are storming

The weather doesn’t stop our franchise owners from operating their businesses, in fact, they use it to their advantage.

A TruGreen franchise is a year round franchise opportunity whereby, treatments can be undertaken all months of the year. This being said, the weather is a challenge that franchise owners must overcome to ensure that they are able to take care of lawns all year round and avoid delaying treatments making them less effective.

So if you’re worrying that the wet weather forecast will prevent you from undertaking the roles within your business fear not!

Fertilisers – Need water to work, so rain helps them to work, making lawns grow and flourish

Pest treatments – Are biological and also require water to ensure they work effectively

Weed killers – Only need to remain dry for 1 hour after they have been applied, so timing is key

We also have lots of ‘wet weather’ uniform choices to help our franchise owners to keep dry and warm in the more challenging weather.

Don’t let the weather put you off, contact us today to discuss our available territories in a ‘growing’ sector, the warmer weather is just around the corner!

0116 275 9005

TruGreen ranked in TOP 20 franchises by Franchise Direct


We are proud to announce that TruGreen are shortlisted in the Franchise Direct Top 100 Franchises for 2021. 

This is no mean feat and being shortlisted to position no#20 is a real achievement from the hundred’s of franchise operations in the UK.

The awards take many things in to consideration including it’s size, growth, years established, overall revenue, as well as it’s policies regarding sustainability, the environment and accessibility for new franchise owners.

Our application included a wealth of information on the above, as well as our support system for franchise owners and our innovations we have introduced to keep up with the pace of the ever-changing market.

The Franchise Direct Top 100 serve as ‘models’ to the franchise sector, particularly those who are looking to enter it with a lower risk business model.

If you’d like more information on our ranking, or our brand, contact our franchise recruitment team today on 0116 275 9005 or at

Welcome to the network Sandra & Alwyn of TruGreen Hampshire South

Alwyn and Sandra have had both worked in the corporate world for most of their working lives, with Alwyn being most recently involvedin the Marine Sector before deciding TruGreen was an option for them. They decided one day they could jointly develop a strong business to be proud of and went on the search for greener pastures and that’s where they came across TruGreen and the rest was history!

We decided to choose TruGreen as we wanted to work outdoors in a sector that had significant growth potential. No pun intended!” Said Alwyn, Co-owner of TruGreen Hampshire South.

After much research we found the lawncare industry fulfilled these criteria. Right from the initial phone call we were particularly impressed by the knowledge of Steve Welch, the TruGreen Brand Manager” Added Alwyn.

As the two of them embark away from their journey in the corporate world, it was important that their venture had a more “family” feel to it, whilst also remaining professional and respected.

Both have a clear plan of how to develop and take the business forwards through the levels. Alwyn will lead the operational aspects of the TruGreen business, working on the lawns to help customers achieve a lawn of their dreams, whilst Sandra will look after the admin and accounts, whilst also helping with work on the lawns– a role she says she’s better suited to than Alwyn!

For the first year of business, Alwyn and Sandra have high targets and hope to achieve beautiful green grass for all, with no weeds!

It is great to welcome Alwyn and Sandra Rees to TruGreen Professional Lawncare, and I am sure that their focussed approach to business and in-depth knowledge of the local area, will prove another major asset to the ever-growing TruGreen Network, in offering our customers the very best in bespoke lawncare.” Added TruGreen Brand Manager, Steve Welch

If you would like to create your desired lifestyle with the experience and support provided by TruGreen, get in touch today to discuss our available territories on 0116 275 9005 or at

Magnificent March

Whilst the UK endeavours to find new normality, life in TruGreen has remained almost unaffected as the ability for our businesses to operate outdoors safely and at a social distance, has meant that services have been able to continue.

As we’re recommended to go outdoors to socialise, it seems many individuals have chosen to take better care of their lawns and have reached out to TruGreen now more than ever.

We have some exciting news to share for March:

  • March saw the largest number of enquiries for lawn care in the last 3 years!
  • Franchise owners were seeing as many as 22 enquiries per day!
  • Website visitors were up 42% year to date
  • Some franchise owners reporting revenue as high as £20k and above
  • Network revenue up 29% on March 2020

Early figures show that April will continue to be a great month for the TruGreen network. Let’s hope for an ‘Amazing April’!

If you would like to join a growing network to make money whilst enjoying the splendour of the great outdoors, contact our franchise team today on 0116 275 9005.

Be a part of something BIG

One of the biggest problems a new entrepreneur faces is that their business isn’t well known and doesn’t have a reputation.

Be a part of something BIG to solve that problem for you:

  • Worldwide brand
  • Brand established almost 50 years ago
  • Operating successfully in the UK for over 30 years
  • Franchise network operating identically across the UK
  • National advertising
  • BFA (British Franchise Association) Full Member
  • Elite TOP 100 Franchise
  • Hundreds of 5* Google reviews across the network

We have done much of the hard work for you by establishing the brand and creating a great reputation so that you can focus on other areas of the business.

We even help with those areas too! Our comprehensive training academy helps you to understand the world of lawn care and in running a business.

Remember – brand trust is a valuable, intangible asset and one that you mustn’t consider lightly when deciding on a franchise to join. Make sure that it’s a significant part of your due diligence.

For further information on our brand, it’s heritage and it’s future, contact our friendly franchise recruitment team today on 0116 275 9005 or email 


Real Franchise Story – Our first year in business, through the pandemic

The last 12 months have been challenging for most, and when Peter & Michelle Lewis chose to begin their lawn care business in March 2020, they had no idea what the future would hold for them once the news of the pandemic broke.

Fortunately, with their mindset and our support, we have a good news story to share.

Here’s what Peter & Michelle had to say about their first 12 months owning a TruGreen lawn care franchise.

“So the end of the first year, and what a first year. Within 2 weeks of launching we had the first Covid lockdown and we had no idea what that would mean for us. Initial reaction was that we couldn’t go out so couldn’t work, a potential disaster with bills to pay and no revenue. As the detail of the lockdown became clearer over the next 48 hours we discovered that we could work – in fact, at least in Wales, working in gardens was listed as one of the trades that could legally continue.

And then the phone started ringing, emails started coming in, and before we knew it we had lots of quotes to do, customers to service, products and machinery to learn more about and BMS, the computer system that runs the business. There were times when it was almost overwhelming, but we always had Steve on the end of the phone and great support from other TruGreen owners. The Thursday fortnightly ‘Teams’ call was really welcome and makes us feel really part of a team.

Just over 12 months down the line, we have well over 100 active customers, but we are still learning. We look forward to every new day as no two are the same. We’ve lost over a stone each, spend most days outdoors and get to see a lot more of our family. We still have problems packing the van from time to time and some of the days are very long, but we love it.

Our biggest headache – well the way we are growing we may need to decide next year whether we employ someone and have a second van.

What’s the best thing about the business – it’s the customers. We have so many lovely customers that are genuinely grateful to see us and when you turn up and see a wonderful lawn that we have created, it’s a great feeling!” 

This is a tremendous genuine account of two of our newest business owners to join the TruGreen network and I think you will agree it is testimony to the fantastic franchise owners in the network and the level of support that they receive.

If you would like to join the TruGreen network, contact our franchise sales team today on 0116 275 9005 for information on available territories and next training dates.

We feature in the Spring Edition of Business Franchise Magazine

We’re absolutely thrilled to be featuring in the Spring Edition of Business Franchise Magazine. 

Business Franchise Magazine is the official publication of the British Franchise Association and is known for promoting the positive stories within the franchise sector and the opportunities that there are to be a part of it.

Featuring in this edition are Peter & Michelle Lewis, the proud owners of TruGreen Cardiff the Vale and Bridgend. Married couple Peter and Michelle started their business just as the pandemic hit last year and despite many thinking the odds were against them, actually faired extremely well throughout it all.

You can read the full article by Business Franchise Magazine here.

If you would like to learn more about the splendour and safety of working in the great outdoors with a TruGreen franchise, speak to our friendly franchise recruitment team today on 0116 275 9005

Research before starting your business

There are so many things to consider before starting a business. But first, you need to research a few different things to ensure that this is the right choice for you and it has an opportunity to succeed.


This is a big one. Most franchise agreements are for a duration of 5 years. This is a long commitment and you need to ensure that you can adapt your lifestyle to suit the needs of the business.


There are costs associated with starting a business and it’s important to consider how you will finance these. If you don’t have cash to invest, you may be eligible for finance from your bank, another high street bank or from the Government Start Up Loan Scheme.


Not all business opportunities require you to have premises. It may be possible to operate the business from home. However, if you do need premises you need to decide whether you will look at renting or purchasing.

Competitors, customers and demand 

You need to ensure that there is demand for the services that you are looking to provide and that there is room for you in the market place to differentiate yourself to stand out to your customers.


If you’re going to need to recruit staff, do you have access to that employee market? It’s important to be able to get the right employees to deliver your services and you need to ensure that you can pay them legally and the going rate for that role.

The above includes some of the operational matters that you’ll need to consider, but don’t forget you’ll also need to consider the use of technology and marketing to get the ‘ball rolling’.

If you’d like to talk through the above, along with the business model and our available territory – get in touch with our franchise recruitment team today on 0116 275 9005 or at 

Recipe for Success

Joining a franchise with TruGreen will give you the brand, tools and support to build a great business, but to have the total recipe for success you will need ambition, drive and passion.


We’ve built the brand up over 30 years in the UK, with strong ties to professionalism, honesty and integrity, customers love to invite us in to their gardens to make their lawns lush and green. Up and down the country across all of our franchise outlets, customers expect the same great service from the brand they know and trust.


We train you in all of the necessary business disciplines, provide you with the products and equipment needed to get started and give you a fully coordinated marketing launch to draw attention to your new venture. All to ensure that you have the right tools and you know how to use them.


We fully support you to grow your new investment by providing help in HR, admin, accounts, marketing, operations and sales. This support is on hand when you need it from a team of franchise and sector professionals, but also from a network of other TruGreen business owners who have been there and done that themselves.


You are who drives the train. The creator of your destiny and to do this, you will need ambition, drive and passion. We harness these qualities of yours and turn them in to success with the remaining ingredients of our recipe –  brand, tools and support.

If you would like to learn more about our recipe for success and how YOU are the special ingredient – contact our franchise recruitment team today on 0116 275 9005 

Spring in to Business

Spring sprung at the weekend due to some glorious weather across the country and whilst it’s at the forefront of everyone’s minds, it’s a good opportunity to delve deeper in to starting a lawn care business. 

Being able to enjoy a lush, green lawn in the warmer months is one of the simple things in life that can bring an individual so much joy. Particularly as we are spending so much more time at home, and soon to be outdoors at home as the weather improves.

Many individuals are unable to or do not want to or don’t have the time to take care of their lawn. That’s where our business services become essential.

With a TruGreen franchise, you serve a growing market of customers who both ‘need‘ and ‘want‘ your service and we can help you to target BOTH.

Our comprehensive training academy is two-weeks’ long and teaches you all of the business disciplines required to get your new business going and keep going. We even provide a starter pack including machinery, products, equipment, uniforms, business management software and a marketing launch to get you started – all of which are included in the franchise fee.

There is no such thing as a ‘start up’ with a franchise business. We have done all of the hard work in testing the business model, establishing the brand and building all of the support required – so you don’t have to.

Whilst it’s always a good time to join our franchise, make the most out of the increase in seasonal demand due to the sun shining and temperatures increasing by having a chat with our franchise recruitment team on 0116 275 9005 today!



Exclusive interview with Steve Welch at TruGreen

The team at Elite Franchise have recently interview our Brand Leader for TruGreen Lawn Care and we are pleased to share the final article.

‘Cut above the rest’ 

For Steve Welch, Brand Manager at TruGreen Professional LawnCare, being a cut above the rest is the implied aim. Steve explains to Elite Franchise what success has meant for TruGreen and what the company intends doing, moving forward.

You can read the full version by clicking this link

What can I earn with a TruGreen franchise?

When owning your own business, it’s important to ensure that it will deliver the financial security in the timescale that you require. Remember, we cannot guarantee your earnings, you get out of it, what you put in to it.

The best way to ensure this with a franchise opportunity, is to use the financial model of the franchise to find out the breakeven point based on what you want to put in to the business.

Our TruGreen franchise opportunity is based on capacity of an owner operated business (initially). I.e. how many services can you provide to customers, with one van/set of equipment, on your own, working the hours that you choose.

Our model demonstrates that you can serve an average of 250 customers per year with an annual treatment plan. The average annual treatment plan value is around £285.

With that in mind, your first year turnover could be as much as £71,250! With up to 70% gross profit, you could be walking away with a nice salary and money to reinvest in to growing your business.

Some franchise owners have exceeded the model and we can help to you too! Working with us, works!

If you’d like to use our working model to see if the business stacks for you, contact our friendly franchise sales team today on 0116 275 9005 to book your consultation. 



TruGreen West Yorkshire

The power of a branded vehicle

TruGreen West Yorkshire

Research suggests that a branded vehicle can be seen up to 3000 times a day! This is pretty handy when establishing your brand and growing your customer base.

The more eyes on your brand, the more customers who can find out about you, so that they can buy from you.  

Fortunately for our Trugreen brand, we have several options for branding vehicles, all of which are both distinctive and cost effective.

  • Full vehicle wraps
  • Part vehicle wraps
  • Decals
  • Car Magnets
  • Window stickers

We are proud to have this marketing activity as an option to our franchise owners so that they can share the brand, far and wide across their territory.

We can arrange the artwork and installation for you so that you can benefit from the great results with minimal fuss.

The best bit is that a full TruGreen vehicle wrap is included as part of the starter pack when you join TruGreen.

If you would like to discuss adding a vehicle wrap, or other method of vehicle branding to your franchise starter pack, get in touch with our franchise recruitment team today on 0116 275 9005.