Smaller investment franchise opportunities

A TruGreen franchise fits comfortably in to the ‘low investment’ franchise bracket and because of this, it’s natural to have a few questions regarding what you get in return for the smaller fee. Throughout this blog we help to answer those common questions.

Do you get less with a smaller investment?

It’s a common misconception that you have to spend more to get more, in the case of a TruGreen franchise that is simply not true.

Our starter pack includes much of what you need to get you started. It includes the training, marketing launch, products, equipment, machinery, systems and much, much more. The franchise fee covers all of these items, but you actually receive much more value through our support and expertise – it’s difficult to put a ‘price’ on that.

No brick & mortar

There is no need to have a physical location such as an office facility with a TruGreen franchise. This substantially reduces the initial outlay in needing to purchase somewhere, or ongoing overheads for leasing premises.  Our homebased franchise opportunity gives you the opportunity to grow the business first, before investing in premises when the business naturally outgrows your home.

You don’t buy customers and we don’t sell you them

Some larger investments come with the promise of customers. Here at TruGreen, we show you how to market to get customers, rather than giving you them in hand. It’s much more rewarding this way and you’ll find that you’ll build a stronger relationship with your customers.

Are smaller investment franchise opportunities really worth it?

The best way to find out if it is really worth it, is to ask the existing franchise network. Here at TruGreen, we welcome you to speak to any business owners in our existing network to find out more before committing to our franchise.

If you would like to find out more about our low franchise investment opportunity, TruGreen franchise, speak to a member of the team today! 

The Importance of Technology in a Franchise

Technology plays a huge part in business and we at TruGreen understand the importance of having technology present throughout our business model.

As such we have invested heavily in using technology to:

  1. Help customers to find us quicker
  2. Help customers to buy from us more easily
  3. Help business owners to manage their business seamlessly


We have a state-of-the-art website that provides insightful content to prospective customers when they are looking for a lawn care service. The research and development involved before updating our website gave us strong recommendations for how we could build our website to better serve our customers, thus was born.

Our website makes it easy for customers to find out about us and contact us with ease, for further information or to book a service.


BMS is short for Business Management System and is the product of many consultation meetings with our existing business owners for what they would need or want in a business management system. It has been live for five years now and is constantly evolving to reflect the current demands of a TruGreen business.

BMS allows TruGreen business owners to not only hold customer and employee information, but to schedule lawn care services, review management information and produce invoices, reports and schedules, all for an efficiently run business. It’s our bespoke system and is exclusive to TruGreen business owners.

Our investment in to technology is a given and if you like the sound of being a part of an innovative, technology-embracing franchise, we would love to hear from you.

Ranking #50 in Franchise Direct Top 100 Franchises

#50 TruGreen – Franchise Direct Top 100

We are proud to announce that not only have we made the Franchise Direct Top 100, (which in itself is a fantastic achievement), but we have secured a solid position of number #50in the rankings for our TruGreen brand and franchise opportunity.

Getting a place in the Franchise Direct Top 100 Franchises is no mean feat, those who secured a spot stand out from hundreds of franchisesthat are currently trading in the UK.

All of the Top 100 Franchises share the keys to business success at any level including: a well-defined business identity, a clear business plan, a commitment to training and support, sensitivity to environmental issues, and the ability to innovate to keep pace with ever-changing social and economic conditions.

Franchise Direct used methodology that went beyond system size and financial performance, and in addition, considered a host of criteria including; system size, growth, years established, revenue, market expansion, as well as environmental and social responsibilities.

“It is great news that we have reached #50 position in the Franchise Direct Top 100, which has been achieved through our focussed approach to operating a strong and proven model, and the hard work and dedication of our support team.”

– Steve Welch, TruGreen Brand Manager

Our application ticked the key boxes for the judges to be awarded position #50 in their prestigious top franchise rankings and is testimony to the work that we have done to build a resilient brand that continues to deliver money-making franchise opportunities to aspiring entrepreneurs.

If you would like to learn more about our globally recognised brand and franchise opportunity, speak to a member of the team today.

Marketing – How to get customers

Marketing – How to get customers

One of the most common concerns when going in to business is how to get customers. A benefit of teaming up with a franchise such as TruGreen is that worry is quashed! We already have a well-established brand, undertake national marketing activities and support you in undertaking local marketing activities. All to help you to bring new customers on board both at launch, and continually.

The Brand is the Sun

The TruGreen brand has been established in the UK for over 30 years. Our logo and brand colours are easily recognisable and are consistently used in all of our activities. Why? Because it helps us to create brand recognition through repeatedly sharing our brand assets. When our brand is recognisable, many consumers associate professional lawn care with TruGreen and as such, enquire with us.

Centralised Marketing

This is something that you may not benefit from if you didn’t join a franchise such as TruGreen. We undertake marketing activities on a national level to bolster the effectiveness of local advertising. As such we invest heavily in our website, social media, and more recently in to our e-commerce platform, so that consumers can find us and buy from us more easily.

Local Marketing

Local marketing is often the most daunting bit for new franchise owners, but not for new TruGreen franchise owners. During your onboarding we meticulously plan your marketing launch to attract customers for when you open. During your training you learn about marketing and how different marketing activities help to create brand awareness to attract new customers, brand recognition to retain new customers and brand advocacy to encourage your customers to review you positively and recommend you to others.


TruGreen is a franchise opportunity where previous business experience is not necessary. That being said, we can’t expect you to market your business without a helping hand. Within our team of franchise professionals, you will work closely with the whole marketing team and in particular your TruGreen marketing manager to build a local marketing plan, update your website, create any marketing material and to generally support you in marketing your services to your local customers.

TruGreen is a sales and marketing franchise opportunity. As such our commitment to marketing is huge as it plays an essential part in helping to grow your business.

Find out more about our marketing efforts by speaking with a member of the team today!

Getting the most from the Franchise

Getting the most from the Franchise 

Being part of a franchise is a choice and every individual has their reasons for joining. There are costs to joining a franchise, but the benefits far outweigh these. Therefore, we recommend getting as much out of your franchise journey as possible.  


The support you can receive as a franchisee in all stages of your journey is truly invaluable. At the beginning you may require hand holding time whilst you find your feet in a very new world to you. In the middle you could feel a little lost and need guidance to get back on track to move the needle forward. Towards the end of your journey, you’ll seek to realise your investment and need assistance in preparing your business for sale. We’re here for all parts of your journey in whatever line of support that you need. Our marketing professionals are on hand to help you to sell the sizzle of your services, operations team to get or keep your business in tip top shape and our IT, HR and admin teams are there to support the whole business function.  


All new franchisees secure a place on our training academy. But as a franchisee, you also benefit from ongoing training opportunities in marketing, sales, business and much, much more. It’s not compulsory, but much of our training is complimentary and there to be used. 

Buy small and save big  

As a small business you may encounter poor economies of scale. Not as a franchisee! We buy big so that you don’t have to and we encourage our networks to tell us what they’d like to see in the warehouse so that we can buy it in bulk and pass the savings of doing so back to you.   

Network Meetings  

You are never alone in a franchise. Not only do you receive the support that you need from a world-renowned franchisor, but you also receive support from fellow like-minded business owners who have likely ‘been there and done that’. You’ll have plenty of opportunities to meet with them regularly, and upon onboarding, you will be encouraged to contact your fellow peers to establish relationships right away.  

Ideas Review Council  

We are passionate about ensuring our franchisees have a voice. As such, we have a panel of franchisees who have been voted a seat by the franchise network, to share feedback, issues, guidance, recommendations and praise back to us for action or notation.  

There’s so much to get from a world-renowned franchise such as TruGreen and everything that we offer is to help you on your way to business success. 

To find out more speak to a member of our team today!

Advantages of Franchising

Advantages of Franchising 

Franchising offers a great opportunity to go in to business for yourself, but not by yourself 

Plus, many other reasons that you may not have thought of.  

Established Brand  

For us, the brand is the sun. It’s at the centre of everything we do and everything we do radiates from it. For TruGreen in particular, it’s been established over 40 years and is a familiar name within the industry. Having an established brand opens doors for you and can help you to secure customers who are looking for a name that they can trust, that has been around a while.  

Proven Business Model  

The phrase ‘been there, done that, got the t-shirt’ perfectly describes why it’s great to have a business that’s already made mistakes so that you don’t have to. Equally, the wins are noted and form part of the successful business model today. Going it alone runs the risk of making costly mistakes that can not only set you back, but make you bust!  

Economies of Scale  

Being part of a franchise enables you to harness the buying power of a much larger organisation. We are able to purchase products, equipment and supplies on your behalf at a cheaper rate as we can buy in bulk and pass the savings on to you.  


We’re in it together, every step of the way. You’ll not only receive unlimited support from our team of franchise professionals, but also from an existing franchise network of business owners who are on hand to give support and advice. We encourage communication in the network and regularly hold gatherings where you can meet face to face.  


Utilising our expert knowledge and guidance you will undertake local marketing activities, which in turn will generate interest in your services for you to convert in to paying customersWe are stronger together and as such, much of our marketing is done on a national scale with a local feel so that you get more bang for your buck. The best example for this is our state-of-the-art website. Have a look for yourself at   

These are just a few of the many reasons why being a part of a franchise can help you to realise your dreams of becoming your own boss with the comfort of an established brand, proven model and unlimited support of a world-leading franchisor such as TruGreen.

Speak to a member of the team today! 


New lawncare franchise in Cardiff

“Oh, what’s occurring?!” A new lawncare business in Cardiff, that’s what! A new lawn care business has been launched in Cardiff, The Vale & Bridgend by local entrepreneurs Peter and Michelle Lewis.

Peter and Michelle have both been in the banking sector, specifically in IT since 1980, managing big data migrations for European clients. They decided one day they’d had enough of the corporate banking world and went on the search for greener pastures, that’s where they came across TruGreen and the rest was history!

They are both very keen travellers, love to grab their backpacks and trek around the world while raising money for Marie Curie of which they have raised over £50,000 in the last two years.

“We decided to choose TruGreen as it stood out from the other opportunities we looked into, especially with it incorporating a healthy lifestyle. Even before we started our business the TruGreen and ServiceMaster staff have been friendly and very supportive.” Said Peter, Co-owner of TruGreen Cardiff, The Vale & Bridgend.

As the two of them are keen gardeners they both agreed that a lawn care business was the perfect opportunity for them to continue their hobby, and make money from something they love to do.

“I have an MBE in Business & Administration, so will be the main person for the structuring of the business, however, we want to both be out and about assisting the local residents in saving the environment by keeping fake grass away and creating green luscious and healthy lawns instead. Plus, we both HATE WEEDS!” Added Michelle, Co-owner of TruGreen Cardiff, The Vale & Bridgend.

For the first year of business, Peter and Michelle are wanting to grow their business and be known as the premier lawn care company in the South Wales area.

“It is great to welcome Peter and Michelle Lewis to TruGreen Professional Lawncare, and I am sure that their focussed approach to business and in-depth knowledge of the local area, will prove another major asset to the ever-growing TruGreen Network, in offering our customers the very best in bespoke lawncare.” Added TruGreen Brand Manager, Steve Welch

You can contact TruGreen Cardiff here.

Mental Wellbeing during Social Distancing & Self Isolation

With many of us perhaps feeling concerned, stressed or panicked by the current situation, we’ve put together a few ways of looking after your mental-wellbeing during these challenging times. The below is not medical advice but aimed to help a little as you face life’s current worries.  

Connect with people  

If you are in self-isolation, you may start to feel just that, isolated. What better opportunity than now to re-connect with old friends, keep in touch with family and check in with your nearest and dearest. Video calls are a great way to stay connected but why not brighten someone’s day by sending them a hand-written letter? Also, a lovely thing for your children to do as part of their home schooling.   

Help Others and Offer Support 

Being there to help others can be a mood boost for both parties. Local support groups can offer suggestions as to how you can help your local community. Maybe a phone call to an elderly resident is needed or perhaps you’re able to pick up medication for someone who is self-isolating. Little actions can go a long way.  

On a larger scale, the NHS has implemented a campaign for “NHS Volunteer Responders.” This is “a new group that will carry out simple, non-medical tasks to support people in England who have been asked to shield themselves from coronavirus because of underlying health conditions. They will be used by healthcare professionals to make sure people who are highly vulnerable to coronavirus (COVID-19) are able to stay safe and well at home.” You can see if you are eligible to help via the following website: 

Relaxation techniques 

Colouring In – Not just for kids! Adult colouring in has taken off in a big way in the last few years. It’s a great way to practice Mindfulness and switch off from the world around. You can print out designs to colour in at home or even colour in digitally on your computer or phone. 

Yoga / Meditation – you can join in live via various online classes or YouTube have tonnes of instructional videos for everyone, from beginner to pro.  

Reading – why not take a moment to switch off and escape the world around you. Reading is great for focussing the mind and also a great way to begin an effective sleep routine.  

Sleep Routine 

Maintaining a good sleep routine is always important but with many now having a less structured day, perhaps it’s time to focus on this. It’s easy to fall into the trap of staying up a little later and snoozing the alarm clock a few more times when your daily routine is not so rigid.  

If you’re having trouble sleeping, the NHS website offers some top tips: 

With daylight hours increasing this Sunday, 29th Marchnow is the ideal opportunity to set a new sleeping pattern for the Summer months.  


Current NHS advice permits “one form of outdoor exercise a day, for example a run, walk, or cycle – alone or with members of your household.” It is also important to remember to maintain a 2 metre distance from others when outside. So, how does exercise boost your mood? Physical activity causes the brain to release endorphins. These are chemicals which, in simple terms, cause you to feel happier and improve feelings of well-being.  

If you are unable to go out at the moment, why not participate in an online exercise class. From circuit training to ballet, there is something for everyone! 

Remember to take into account your own fitness levels and health/medical conditions before embarking on an exercise regime. 

Content is based on the Government’s health guidance and Covid-19 measures at the time of writing. Please refer to the government website ensure that this information is current.  

If you have concerns regarding your mental health and well-being, further information, help and support can be found by visiting

Keeping Positive

In these unprecedented times, you, like many others around the world may be feeling a little low in spirits. Things may seem a little gloomy but there are rays of positivity shining through.  

We’ve put together a little blog on some of the lovely things which we’ve seen in the last few days in the hope of sharing a little happiness.  

Rainbows Pictures Springing up in Windows 

The trend started online, following the closure of UK schools on Friday 20th March.  

With the view of “spreading hope” the rainbows also provide a lovely bit of positivity for when you are out and about during your daily exercise. If you’re out for a walk / run / cycle, see how many are around in your area.  

Balcony Singing, Italy

You’ve more than likely seen some of the balcony singing taking place throughout Italy recently.  

Here’s one of the best video’s we’ve seen of music bringing people together, boosting morale and staying positive.  


Connecting More  

Many of us are downloading the “House Party” app. It’s essentially a video call app with function for multiple participants. It’s less formal than other video calling platforms such as Microsoft Teams and really simple to use. This app is really useful in ensuring that we still remain connected, even with social distancing measures firmly in place.

Support for our NHS workers 

On Thursday 26th March, Lincoln Cathedral will glow blue as a mark of support to our amazing NHS workers: 

This will be followed by the Nationwide “Clap for our Carers” campaign at 8pmWhereby, people across the UK can clap from their gardens, front doors and balconies to show their support and give thanks to doctors, nurses, carers, GPs, pharmacists and other NHS staff, working tirelessly to help those affected by the coronavirus. 

Supermarkets are already showing their gratitude to NHS workers such as in this clip from Tesco in Swansea, where staff applauded and gave flowers during designated NHS staff shopping hour. 


And finally, a brilliant video of staff at Basildon NHS keeping themselves motivated in these challenging times… 


We’ll keep you posted on our social channels of more positivity and other useful pieces of information throughout the current situation! Follow TruGreen on Facebook and Twitter.

How to stay motivated working from home

Our TruGreen franchise opportunity initially means the business owner can work from the home office in between lawn care treatments in the early days to save on premises costs, so following these tips can help if you are not used to it!

Tip #1 – Create An Office

You may be tempted to sit on the sofa or lie in bed whilst working from home, this is a mistake as it will demotivate you.

Dedicate a room specifically as your office, away from any distractions, like Television or other family members/housemates.

Make sure your office is tidy and try and keep it as similar to your work desk as you can, this way you’ll get into your work mindset.

Tip #2 – Wake Up On Time

You may be tempted to lie in if you’re working from home, thinking;

“It’s alright, the boss will never know”.

Don’t be tempted! Wake up at the normal time you would if you were going to work, have your breakfast and morning coffee as you normal and start work at the time you usually do.

This will create in your mind the normal workday ethic and you’ll become used to it in no time at all.

Tip #3 – Stay On Schedule

Try not to change your normal working schedule and keep it as similar as you can.

If you have an online calendar, create personal events and reminders that tell you when to shift gears and start on new tasks.

Check your emails at the same times you would if you were at work and add in new tasks where you can.

Tip #4 – Stay Off Social Media

We’re always tempted with our personal mobiles when we’re at home, but you wouldn’t be allowed them at work, so why should you be using them when working from home?

A quick tip to help stay off social media is to log out of every account.

You might even consider working primarily in a private or if using Chrome, an “Incognito” browser window.

This is all of course if don’t work with social media on a work-related basis, and then you really don’t want to avoid going on it!

Tip #5 – Stay Connected

You need to make sure you stay connected to your team and other teams within your business.

Instant messaging and video conferencing tools can make it easy to check in with co-workers and remind you how your work is contributing to the big picture.

Here are few instant messaging and video conferencing tools you can use:

  • Microsoft Teams– If your business uses Office 365, Microsoft Teams has instant messaging and video conferencing options to keep you connected
  • WhatsApp– Of course WhatsApp is in the list, it’s the most popular instant messaging tool in the world and can easily keep you connected to your teams
  • Slack– A great collaboration tool that can keep your team on track to completing tasks, also has an instant messaging section to help stay connected
  • Zoom– A video conferencing tool to keep you connected, the free version limits meetings for over 3 people to 40 minutes at a time
  • Skype – Another well-known platform that can be used for video conferencing and instant messaging

For further information regarding our franchise opportunities from home, speak to a member of the TruGreen Franchise Sales Team on 0116 275 9005 or email

Homeschooling from a Full Time Working Mum… How to Survive!

If like Vicky,  homeschooling wasn’t something that you had planned for, the below blog may be of use to you whilst you are trying to build your business and ensure your child/children gets the educational support that they need. 

Written by Victoria Tayler, Commercial Marketing Manager and Full Time Mum 

My name is Vicky, I am the Commercial Marketing Manager at ServiceMaster (of which TruGreen is part of). I have two children, one of Primary School age and one in Secondary School, my challenge is to keep them entertained and somewhat educated while I work full time, from home (mostly) 

Keep To A School Day Routine  

To keep disruption to a minimum and help keep the kids focussed on their schoolwork, try sticking to a school day routine as much as you can. 

We are starting school at 9am each school day, and Ive found a fantastic YouTube channel ‘The Body Coach’ who are streaming live PE videos each school day. Take a look here – 

What better way to keep the kids active and get them ready for learning? If you want to know why exercising in the morning is so beneficial, this is a useful read: 

Scheduling The Kids Day 

Most schools have provided a good number of online resources, so why not structure your learning day/week into a school timetable. Evidence shows that children do best when they can follow a routine, this will also make it easier for you to keep on top of things.  

09.00 – 09.30  PE  PE  PE  PE 
09.30 – 10.15  MATHS  MATHS  MATHS  MATHS 
10.15 – 10.30  BREAK  BREAK  BREAK  BREAK 


Shhhh… I’m thinking of doing the Science bit at the weekend so I can have some fun too! 

Don’t forget, it’s also important to allow time for the kids to have fun and to entertain themselves, all work and no play is going to make this a long journey and well, we’ve got work to do too. 

If you are looking for more inspiration from an education point of view, below are some other links to a wide range of websites with homeschooling ideas.

Ways to Keep Your Kids Entertained 

Are you looking for ways to entertain the kids that isn’t YouTube or computer games? 

Make the most of your garden or outside space, we all need some fresh air and sunshine, yes, it is out as I sit here writing this, stuck in the office and looking out of the window. As we all need a bit of a break from work and learning, I thought I’d also share a range of websites with ideas for fun things to do, so here you are: 

YouTube Channels: 

  • Crash Course Kids 
  • Science Channel 
  • SciShow Kids 
  • National  Geographic Kids 
  • Free School 
  • Geography Focus 
  • TheBrainScoop 
  • SciShow 
  • Kids Learning Tube 
  • Geeek Gurl Diaries 
  • Mike Likes Science 
  • Science Max 
  • SoulPancake 

 This isn’t going to be easy by any means, I’ve already needed to remind my kids that this isn’t a holiday but hopefully this will help keep you sane that little bit longer and at least give you some ideas to help you through it.  

My Own Personal Favourites;  

  • Home economics – Teach them how to make a cup of tea, for me of course, as I’m busy working! 
  • Science – How washing up liquid removes grease from the saucepan and other cooking utensils 
  • Mechanical Engineering – How to operate a hoover, the kids always think it’s a hard job! 

Written by Victoria Tayler, Commercial Marketing Manager and Full Time Mum 

National Franchise Exhibition 2020

National Franchise Exhibition 13th and 14th March 2020

TruGreen are proud to be exhibiting at the National Franchise Exhibition at The NEC Birmingham on Friday 13th and Saturday 14th March 2020

Here at TruGreen we are a huge fan of spreading the word and sharing the vision for our franchise opportunities. We strongly believe that the franchise exhibitions in which we attend, allow us to reach more people across the country, widening both theirs and our horizons.

It promises to be a fantastic couple of days and not just for those considering buying a franchise but for existing business owners too. Over 40 sessions will take place over Friday and Saturday so even the most experienced franchisees should be able to leave the event with new insights. There will be informative sessions such as the “Growing Your Own Business” seminar featuring interactive workshops on topics such as PR, marketing techniques and sales skills. If you are attending, please visit us to say hello.

Attending the Franchise Exhibition is the perfect opportunity to not only meet us, but to meet other franchisors too. Research is key in the early days of a new business journey and is much easier if you can do much of it all in one go!

If you’d like to attend, you’ll need to apply for a FREE ticket. You can do so [HERE].

You can also book an exclusive 1-2-1 slot to chat with our franchise recruitment team and brand managers

Click the dates to register your interest for Friday 13th or Saturday 14th October.

We’re on stand C70

The National Franchise Exhibition 2020
Hall 7
National Exhibition Centre (NEC)
B40 1NT
13th & 14th March 2020

We hope to see you there!



TruGreen – Top 100 Elite Franchise 2020

We are super proud to announce that TruGreen are part of the Elite Franchise Top 100 Franchises for 2020

Elite Franchise Top 100 is all about celebrating superlative businesses across the UK.

It recognises the sector’s brightest businesses and ranks them according to a broad range of criteria from their financial performance and heritage in the industry to their contribution to the community and the way they embrace innovation. Ranking applicants from 100 to one, the guide defines the best opportunities in the UK, whether they’re a flourishing franchise at the top of their game or a budding business making its first inroads into the industry.

Be inspired, be in awe and be aware that the brands that make it to the Elite Franchise 100 are simply the best.


TruGreen featured in 83rd place in the guide and was joined by fellow franchise brands under the ServiceMaster franchisor umbrella, ServiceMaster Clean (25), Merry Maids (63), Rosemary Bookkeeping (84), ServiceMaster Restore (74) and Furniture Medic (97).


TruGreen Brand Manager, Steve Welch commented:

As one of the ServiceMaster Brands, TruGreen Professional Lawncare prides itself in operating a highly effective model, with unrivalled support, and we are pleased that our efforts are once again recognised with our inclusion in the Elite franchise 100.”

National Franchise Exhibition

National Franchise Exhibition 4th and 5th October

TruGreen are proud to be exhibiting at the National Franchise Exhibition at The NEC Birmingham on Friday 4th and Saturday 5th October 2019

Here at TruGreen we are a huge fan of spreading the word and sharing the vision for our franchise opportunities. We strongly believe that the franchise exhibitions in which we attend, allow us to reach more people across the country, widening both theirs and our horizons.

It promises to be a fantastic couple of days and not just for those considering buying a franchise but for existing business owners too. Over 60 sessions will take place over Friday and Saturday so even the most experienced franchisees should be able to leave the event with new insights. There will be informative sessions such as the “Growing Your Own Business Conference” featuring interactive workshops on topics such as PR, marketing techniques and sales skills. If you are attending, please visit us to say hello.

Attending the Franchise Exhibition is the perfect opportunity to not only meet us, but to meet other franchisors too. Research is key in the early days of a new business journey and is much easier if you can do much of it all in one go!

If you’d like to attend, you’ll need to apply for a FREE ticket. You can do so [HERE].

You can also book an exclusive 1-2-1 slot to chat with our franchise recruitment team and brand managers

Click the dates to register your interest for Friday 4th or Saturday 5th October.

We’re on stand M100

The National Franchise Exhibition 2019
Hall 3
National Exhibition Centre (NEC)
B40 1NT
4th & 5th October 2019

We hope to see you there!


Established Lawn Care Franchise in East Herts & North Essex For Sale

Asking Price: £40,000

Gross Turnover £49k+ 

Gross Profit £34k

We have an established lawn care business for sale in East Herts/North Essex.

Overview of Business

This business was established in February 2015. This is a Lawncare franchise which is owned and operated under licence from the Franchisor ServiceMaster Limited, under the brand name of TruGreen Professional Lawncare.

The business delivers the following professional lawn care treatments: Fertiliser applications moss and weed control, pest and disease control, plus mechanical treatments of aeration and scarification. Other services can be offered and a full inventory of additional services will be provided by the franchisor.

Primary Customers

This business currently has in the region of 230 regular residential customers. These customers are on yearly agreements, with a programme of 4-5 treatments per annum. There has been year on year marketing completed in the area, providing an opportunity for any potential purchaser to develop the business through further marketing opportunities.


This business is presently a 0ne man/one van operation and does currently have one employee as part of the business.

Facilities, Property & Location

This business is run from home with a single garage used for stock and machinery. The Business can be relocated anywhere within the franchised territories.

The franchised territory covers the below area defined by the maps.

Reason for Sale 

This is a well-run and operated business, where both number of customers and turnover have increased consistently year on year since inception.

The sole reason for the present franchisee looking for a sale is that he and his family are looking to relocate to France to assist their daughter in the running of her business there.

Sale to include:

The machinery and equipment that is included in this sale are;

  • Scarifier, Aerator, various spraying equipment and fertiliser spreaders
  • The transfer of the franchise licence, a new 5‐year term will be granted. At the end of the term, it is renewable at no cost (subject to the terms and conditions of the franchise agreement)
  • Transfer of customer database
  • Bespoke Software package (BMS)
  • Two‐week training before commencement of trading provided by the Franchisor covering all aspects of running the business
  • Use of the brand name and insignia of TruGreen (subject to terms and conditions)
  • On‐going support, help and advice from the Brand Manager
  • Access to training courses provided by ServiceMaster Limited
  • Marketing support and assistance from ServiceMaster Limited
  • Access to Operations manual, marketing material, H&S information and documentation
  • Access to online shop for bespoke products, equipment and uniforms
  • Access to an Employers helpline
  • Web page on
  • Benefits of cross-selling and joint marketing programmes through the ServiceMaster Family of Brands
  • At present no van is included in this sale, but the selling franchisee is prepared to discuss this as a separate item which will incur an additional cost – £3,000

The lawn care industry is huge. With 26.4 million households in the UK and approximately 90% of them with gardens, coupled with the potential in the commercial lawn care market, it’s an industry very much worth being a part of. For further details on this sale, please download and complete the Non Disclosure Form and contact us on 0116 275 9005 or

We look forward to hearing from you.

TruGreen | Record Sales for Q1

What a scorcher of a month! While the Met Office confirmed the hottest Easter Monday on record across all 4 nations of the UK, TruGreen was breaking records of its own.

Figures showed a fantastic 29% rise on previous year revenue for the first business quarter and the positive outlook is set to continue throughout 2019. In focussing on marketing, sales and quality customer service, our franchisees have been able to realise fantastic levels of growth.

Steve Welch, Brand Operations Manager for TruGreen commented:

“The level of support offered by our Franchise Support Centre staff allows our franchisees to concentrate on operating the franchise model and managing their business through our bespoke software, achieving increased revenue and profits year on year.”

At TruGreen we pride ourselves on offering the highest level of franchisee support and the Quarter 1 figures are a reflection on how this enables our franchisees to realise business success. This is underpinned by our principle to “be in business for yourself, not by yourself.” With our continued support, we wish our franchisees further prosperity throughout 2019.


If you would like to find out more about a TruGreen franchise, please contact our franchise sales team on 0116 2759005 or email for an info pack.

TruGreen Leaf Awards

At TruGreen Professional Lawncare we pride ourselves in offering our franchisees the very best support, as we aim for strong sustainable growth in our business. We believe that the franchisor and the franchisee working together, maintains a strong and stable network, and while strong growth is beneficial to both the Brand and every individual business, we regularly look to reward our franchisees that achieves these objectives, through our Leaf Awards.

Throughout each quarter of the year, we hand out Leaf Awards in recognising sustained monthly revenue over a three month period, with each franchisee receiving a certificate and branded polo shirt embroidered with the appropriate coloured leaf, ranging from a bronze award in achieving an average revenue of £5000 per month,  to a diamond award in achieving an average revenue of £25000 per month.

These awards have become a firm favourite with our franchise network, and are presented in the company of their fellow peers at our regional meetings, and are not only a great incentive to maintaining a competitive edge, as everyone enjoys growth in their business, but are allowing for TruGreen Professional Lawncare to meet its objectives of strong sustainable growth, as there is no upper limit to what we can achieve with the Brand.

We’d like to congratulate the following winners from Q3/Q4 2018


Olly Green – TG North Hants and West Surrey – Bronze

Steve Graves – TG South Beds – Bronze

Mike Lethbridge – TG Newbury and Basingstoke – Bronze


Olly Green – TG North Hants and West Surrey – Silver

Michael Beecheno – TG Epsom – Silver

Andy Hazell – TG Herts – Bronze

Simon Grout – TG Sussex – Bronze

Steve Graves – TG South Beds – Bronze

Robert Grant – TG South Lincolnshire – Bronze

Mike Simmonds – TG Gloucestershire – Bronze

Chris Collis – TG Bromley – Bronze


If you’d like further information on how to become a TruGreen business owner, call 0116 275 9005 or email for an information pack

Come and see us at The National Franchise Exhibition, NEC Birmingham this February

Come and see us at The National Franchise Exhibition, NEC Birmingham this February 15th & 16th 

TruGreen are proud to be exhibiting at the National Franchise Exhibition at the NEC Birmingham on Friday 15th and Saturday 16th February 2019 for the third year running.

The National Franchise Exhibition gives us the perfect opportunity to meet as many budding entrepreneurs and business investors as possible, so that we can find out more about you and tell you more about us.

It’s also a great opportunity for you to do your research in to other franchisors, business sectors, finance providers and the benefits of being part of a franchise who are affiliated with the bfa (British Franchise Association).

We’re offering exclusive 1-2-1 introductory sessions to learn more about:

  • Our brand & model
  • Territory
  • Projected earnings
  • Marketing & operational support

To book your free, no obligation 30 minute introductory session with TruGreen Brand Manager, Steve Welch – click on your chosen day and time. You will be redirected to your email browser to send us your preferred session by email. We’ll confirm upon receipt.

Friday 15th February 

11:00am    11:30am    12.30pm    13:00pm    13.30pm    14:00pm    14:30pm    15:00pm

Saturday 16th February 

11:00am    11:30am    12.30pm    13:00pm    13.30pm    14:00pm    14:30pm    15:00pm

If you’d prefer to meet with us at your own leisure over the two-days, that’s no problem. You can find us on Stand C45 in Hall 10 of the National Franchise Exhibition, NEC Birmingham.

Don’t forget to book your complimentary tickets, you can do so here.

We hope to see you there!

TruGreen Franchise Recruitment

0116 275 9005 


TruGreen in Top 80 Franchises in the UK

TruGreen, one of the UK’s leading lawn care franchises, has been named in the top 80 franchises in the UK, by Elite Franchise. 

Elie-top-100-trugreenThe Elite Franchise Top 100 Franchises recognises the sector’s brightest businesses and ranks them according to a broad range of criteria from their financial performance and heritage in the industry to their contribution to the community and the way that they embrace innovation. Ranking applicants from 100 to one, the guide defines the best opportunities in the UK.

TruGreen featured in 77th place in the guide and was joined by fellow franchise brands under the ServiceMaster franchisor umbrella, ServiceMaster Clean (23), Merry Maids (45), Rosemary Bookkeeping (75) and Furniture Medic (90).

Steve Welch, Brand Manager for TruGreen UK said;

“Being in the Elite Top 100 Franchises for the second year running is a fantastic achievement for our brand. TruGreen continue to move the needle forward in support, innovation, marketing and in franchising in general. Being shortlisted truly does support our offering in an already very attractive franchise sector.”

TruGreen Franchise – 2018 round up!

TruGreen Brand Manager Steve Welch gave us the low down on the happenings at TruGreen in 2018. Here’s what he had to say… 

It’s been a great almost eleven months so far of 2018. Many milestones hit, new business owners welcomed to the network and even more beautiful lawns on display around the UK.


The year started off very well with two new business owners joining the network. Mike Simmonds of TruGreen Gloucester and George Michaela of TruGreen West Midlands started their new lawn care ventures with our franchise. You can read more about this story, here.


In February and March we proudly exhibited at the National Franchise Exhibition in Birmingham AND The British and International Franchise Exhibition in London. We met so many aspiring entrepreneurs and as a result, welcomed one of those individuals on board later in the year…


Spring time saw the beginning of the ‘Golden Quarter’ where our technicians were flat out starting the process of making lawns beautiful. We also added to our franchise network once again with the addition of Andrew Jack of TruGreen North East. You can read more about this story, here.


We caught up with Robert Grant of TruGreen South Lincolnshire in Spring who was pleased to report that after just 20 months in business, he had grown his investment by +223% with the help and support of our professional team at the Franchise Support Centre. You can read more about this story, here.


In June we exhibited at the Northern Franchise Exhibition in Manchester. It was a fantastic show (the 3rd so far of the year) and once again we met some fantastic individuals looking to make their dreams in business a reality.


The hot summer did some terrible damage to lawns around the UK, so our business owners really did have their work cut out. It seemed only right that we introduced another business owner to the network to help rescue our lawns and as such, we welcomed Mark Symington of TruGreen Hereford & Worcester. You can read more about this story, here.


Despite the scorching weather (that’s exactly what was happening to the grass plant!), Mike Simmonds of TruGreen Gloucester hit the huge milestone of 100 customers in his first 6 months in business. What an achievement! He even gifted his 100th customer Patricia with a beautiful bunch of flowers. You can read more about this story, here.


At our Summer Regional Meeting, we were honoured to award the Franchisee of the Year Award. For 2017 it went to Oliver Green of North Hants & West Surrey. Oliver has owned his TruGreen business since 2005 and has contributed greatly to the success of the network over the years. He truly deserves this prestigious award. You can read more about this story, here.


Ahead of the ‘Silver Quarter’ we were pleased to welcome Aidan Potts of TruGreen Northumberland & Carlisle to our ever-growing network of TruGreen business owners. Aidan bought one of our rare resale opportunities to give him a head start in business and he was able to get cracking straight away, thanks to an already established customer base. You can read more about this story, here.


I’m not one to talk about myself too much, but this year I celebrated my 40th year in the lawn care sector. This was a massive achievement not only in my career, but for me personally as it is what I love. Lawn care is a growing sector and I’m really proud to have been able to shape it with my contribution along the way and in my every day role at TruGreen Professional Lawn Care. You can read more about this story, here.


You guessed it! Back again by popular demand at the National Franchise Exhibition in Birmingham. The busiest show of the year meant that we were quite stretched, but we managed to speak to as many budding entrepreneurs as possible. As the final show of the year, we have packed up our stand for the final time, ready for an all new and exciting format next year. Register your interest to come and see us! You can read more about this story, here.


The winter months are a very busy period for us. Our TruGreen business owners are getting in their last annual treatments and preparing annual treatment plans for next year. Us on the other hand, we are planning our training academy dates for 2019 and are currently looking for ambitious individuals to join our growing lawn care franchise. If you’re ambitious and are looking to make your dreams in business a reality, I look forward to hearing from you!

If you would like to be on the action in 2019, give us a call on 0116 275 9005 or email to sign up to our mailing list