March 2015: ServiceMaster finalists for two Franchise Marketing Awards

ServiceMaster’s marketing team has been recognised as a finalist for no less than two Franchise Marketing Awards. The team entered the categories Best Online Marketing Campaignand Best Overall Marketing Campaign in the tenth year of the awards.

Head of Marketing at ServiceMaster, Hannah Banfield said: “We are so pleased to be recognised as finalists in this years’ Franchise Marketing Awards. Reaching this stage is a tremendous effort and testament to the hard work the entire team has put in to making this business a success.”

Judging will take place at The British and International Franchise Exhibition at London’s Olympia in March.

February 2015: Garden enthusiast relocates to invest in professional lawn care business

Garden enthusiast, Barrie Dixon, has relocated to Sandhurst, Berkshire and launched his own professional lawn care franchise to serve residents in South East Berkshire and North West Surrey.

With 12 years’ experience in the gardening and lawn care industry, Barrie, 37, moved his family to the area after investing in TruGreen Professional LawnCare, part of the world’s largest lawn care business, operating along J1-4 of the M3. His passion for working outdoors, one-to-one with customers and his desire to manage his own business, led him to invest in the established franchise.

Barrie has big plans for the business and aims to grow to be a multi-van operation, employing a local workforce and eventually offering apprenticeship opportunities.

Barrie said: “With the skills and knowledge I’ve acquired to date and my newly gained professional qualifications, I am able to offer customers the very best lawn care service. I am excited about the opportunity and hope to make a difference to local residents, in terms of creating beautiful lawns and employment opportunities. With Merrist Wood College on our doorstep, we are perfectly located to offer the next generation of professionals a great start on the career ladder.”

TruGreen is a franchise of Leicestershire-based, ServiceMaster Limited, which has been established in the UK since 1959. Each new TruGreen franchisee undertakes a two week, intensive training academy at ServiceMaster’s head office, during which time they achieve their qualification in pesticide application from the National Proficiency Council and full technical training from TruGreen’s operations manager and ex-Wembley head groundsman, Steve Welch.

Steve added: “TruGreen offers the highest level service to customers across the UK. With our knowledge and experience in all things lawn care, customers should look no further. We are confident Barrie’s business will succeed and his investment will benefit both him and the local area.”

Barrie relocated from Forest Park, Berkshire to Sandhurst and launched his business in February 2015.

Record-breaking first year for Kingsclere lawn care business

February 2015: Kingsclere resident launches professional lawn care business

With the key growing season fast approaching, Kingsclere resident, Mike Lethbridge has launched a professional lawn service business after investing in a leading lawn care franchise.

With a distinguished career spanning 25 years in IT and financial services, Mike chose to take a change of direction and invest in TruGreen Professional LawnCare, which is part of the world’s largest lawn care business. The franchise, based from Mike’s home in Kingsclere, will serve customers across Newbury and Basingstoke and offer bespoke lawn care services and tailored packages for each customer.

Founded in 1973, TruGreen is a worldwide company serving over 3.5 million customers and with a proven pedigree, gives Mike a firm foundation to build his business in the area.

Mike said: “Choosing to invest in a franchise was an easy decision and with TruGreen’s many years’ expertise, my customers will receive the very best technical service. I didn’t want to buy myself a job or another career so I’ve invested long-term in a business that I’m confident will be successful and add value to my customers. I also wanted to invest in the local area and by managing my own business, I plan to bring in and train young people.”

TruGreen is a franchise of Leicestershire-based, ServiceMaster Limited, which has been established in the UK since 1959. Each new TruGreen franchisee undertakes a two week, intensive training academy at ServiceMaster’s head office, during which time they achieve their qualification in pesticide application from the National Proficiency Council and full technical training from TruGreen’s operations manager and ex-Wembley head groundsman, Steve Welch.

Steve added: “TruGreen offers the highest level service to customers all across the UK. With our knowledge and expertise in all things lawn care and our approach to customer service, customers should look no further. Mike’s investment represents a belief in the brand and a commitment to offer the best technical service to his customers.”

December 2014: Former Grenadier Guardsman launches new franchise in Cumbria

TruGreen, the world’s largest lawn care company, has expanded its operation into the Cumbria/Lancashire region, after selling a franchise license to lawn care professional and former Grenadier Guardsman, Ian Goodman.

Originally from the North West, Ian held a career in security and management spanning 23 years and prior to that, served for 11 years as a Grenadier Guardsman becoming a Lance Sergeant. He decided to exchange his suit for a different outfit altogether, after choosing to launch the TruGreen franchise. With a passion for the outdoors and a desire to help customers on a one-to-one basis, Ian chose to invest in a TruGreen business and relocate back to the North West to serve residents and small businesses across the area. Ian continues to serve within the Territorial Army as a Sergeant Infantry Training Instructor.

Founded in 1973, TruGreen came to the UK in 2004 and is owned by national franchisor ServiceMaster Limited, which celebrates its 55th year in business in 2014. TruGreen serves 3.4 million customers worldwide with bespoke, professional lawn care services.

Ian said: “TruGreen has given me the opportunity to run and manage my own business, whilst utilising the full support of ServiceMaster. I have big plans for the business and aim to employ a local workforce to help grow and develop TruGreen Cumbria. I’m a big believer in the value of apprenticeships and my goal for the business is to set up a training scheme to bring young professionals through.”

TruGreen’s operations brand manager and former FA Groundsman of the Year, Steve Welch, added: “Ian is a dedicated professional and fits the profile of TruGreen business owner to a tee. The brand is expanding quickly and has enjoyed a very promising 2014, which we are confident will continue into 2015 and beyond.”

All new TruGreen business owners undertake a two-week intensive training academy at ServiceMaster’s head office in Leicester, prior to launching their businesses.

Headed up by operations brand manager and former Wembley Grounds Manager, Steve Welch, the academy teaches TruGreen franchisees all aspects of running and operating a professional lawn care company.

After successfully completing the training, Ian achieved a City Guilds Qualification and now holds a licence to operate Pesticides. All TruGreen technicians are equipped with the knowledge and the correct qualifications to deliver a high-level service to all our customers.

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December 2014: TruGreen launches first Northern Ireland franchise

A professional lawn care business has been launched by two brothers from Derry/Londonderry, after they purchased the first Northern Ireland franchise from the world’s largest lawn care company, TruGreen.

With a family history of farming dating back to the 17th century and experience in both green keeping and agriculture, Alan and Trevor Lynch are perfectly suited to owning and operating their own lawn care business. The franchise will operate in the west of the Province including Derry/Londonderry, Tyrone and Fermanagh.

Alan said: “We’ve been looking at options to work together for a number of years and both agreed that TruGreen was the right choice for us. With my experience in horticulture and Trevor’s 20 years in agriculture, we have the skills and knowledge to help our customers create beautiful lawns.”

Trevor added: “We wanted a family orientated business that we could grow and develop, whilst working closely with customers. Our family history is horticulture/agriculture and we’ve always wanted to get back to our roots and use our natural abilities. We’re excited to get going and work with customers.”

TruGreen was founded in the US in 1973 and came to the UK in 1990. The franchise is owned by ServiceMaster Limited, which celebrates its 55th year in business in 2014. The company offers a complete lawn care service to help customers achieve a healthy, weed-free, beautiful lawn.

TruGreen’s operation brand manager and former FA Groundsman of the Year, Steve Welch commented: “Trevor and Alan have all the right characteristics to run a successful TruGreen franchise. As our first franchise in Northern Ireland, we are optimistic about the success that the TruGreen brand will have and the value of the service to customers.”

TruGreen Northern Ireland West will operate from its base in Derry/Londonderry from December 1st 2014.

November 2014: South Bedfordshire lawn care business wins top franchise award

A father and son lawn care business in South Bedfordshire, has been presented the Franchisee of the Year award at a national franchise conference, after only launching their business four years ago.

TruGreen South Bedfordshire, a franchise of ServiceMaster Limited, which celebrates its 55th year in business in 2014, picked up the Franchisee of the Year award at the ServiceMaster Limited 2014 national conference, held in Leicester. The award is the most prestigious within the TruGreen network, which operates professional lawn care services across the UK.

Les Graves, director of TruGreen South Bedfordshire said: “This award means a lot to us personally as its recognition for all the hard work that has gone into making our business a success. We always put our customers first and have found referrals play a big part in building a successful operation. We want to invest back into the area and have plan to take on more local staff in 2015.”

ServiceMaster Limited’s managing director, Alan Lewin added: “TruGreen South Bedfordshire has worked hard to achieve its award and has displayed the highest achievement within the TruGreen network. Les and his son Stephen have shown superb results and they are a real asset to the ServiceMaster Limited franchise network.”

TruGreen South Bedfordshire was set up by Les and Stephen Graves in 2010 and has built up a large customer base in Luton, Dunstable and the surrounding villages. The company offers all types of lawn care services to help customers achieve, healthy, green lawns.

TruGreen West Yorkshire

September 2014: New owner for lawn care business in West Yorkshire

A local businessman has taken control of a thriving lawn care franchise following the very sad death of its former owner, Bob Anderson. The business, which operates across West Yorkshire, was launched in 2004 by Bob and his wife, Anne and has grown from strength-to-strength in that time.

Mr Anderson’s successor, Darren White, is relishing the opportunity to continue and develop TruGreen West Yorkshire and bring in new staff to help grow the business. A former postman and DPD franchise owner, Darren has local and technical knowledge to offer customers award-winning lawn care programmes and treatments.

Darren said: “Bob was highly regarded within the lawn care industry and the TruGreen national franchise network and it’s an honour to be serving his customers. Alongside my wife, Rachel, we aim to build a successful operation, employing more local staff as the business develops.”

TruGreen West Yorkshire is a franchise of ServiceMaster Ltd, a national franchisor based in Leicestershire and benefits from technical expertise of Steve Welch, TruGreen operations brand manager who has over 30 years’ experience in the lawn care industry and as a sports groundsman.

Steve said: “Bob’s passing was a real tragedy and he will be greatly missed. We are so pleased that Darren has joined the TruGreen family and is committed to building the business that Bob and Anne started 10 years ago. They were passionate about changing tired-looking gardens into beautiful, attractive lawns and this reflects the ethos of Darren also.”

Darren commenced trading as TruGreen West Yorkshire in mid-August, following his graduation from ServiceMaster Ltd’s training academy in August.

August 2014: Herts lawn care business under new ownership

A successful lawn care business operating across Hertfordshire is under new ownership, following a buyout by local businessman, Andy Hazell.

TruGreen Hertfordshire is part of the world’s largest and most successful lawn care company and is a franchise of Leicester-based ServiceMaster Limited. The business started trading in 2004 but was sold by former owner Ed Lawrence in a deal that included vehicles, equipment and its loyal customer base.

Originally a sales and account manager in London, Hazell (26) from St Albans, underwent intensive training from one of the lawn care industry’s most experienced professionals and TruGreen operations brand manager, Steve Welch. The business will continue to trade as TruGreen Hertfordshire under a new five-year, rolling franchise agreement.

Andy said: “The large investment I’ve made into the business is testament to both its current success and potential to double in size. In the New Year, I will be investing further to bring in more staff to help handle the workload and expand the operation from where it is now.”

“The decision to purchase a franchise rather than start my own business came from over six months of research into the options. ServiceMaster is one of the oldest franchisors in the UK and TruGreen is a reputable brand with great prospects. I hope my investment will benefit the area of Hertfordshire in terms of creating jobs in the long term.”

Ed Lawrence added: “I’m pleased that somebody of Andy’s calibre has bought the business I know he will take it forward and continue the good work we have done so far. I wish him all the best.”

Steve Welch concluded: “TruGreen has a proven franchise model and offers customers the best service available. Andy has the local knowledge and expertise to ensure his customers receive the lawn care they deserve.”

Established lawn care business for sale in Hertfordshire

Asking price: NOW SOLD

Turnover circa: SOLD

We have an established lawn care business for sale in Hertfordshire.

The business has been operating since 2004, providing a range of professional lawn care services to lawns in St Albans, Harpenden, Hemel Hempstead, Chesham, Cholesbury, Chorleywood  and surrounding areas.

The lawn care industry is huge. With 26.4 million households in the UK and approximately 90% of them with gardens, coupled with the potential in the commercial lawn care market, it’s an industry very much worth being a part of.

Included in the sale:

  • Equipment & stock
  • Vehicle
  • A 5 year renewable franchise licence
  • A two week training ‘Academy’ prior to trading, fully preparing you for business
  • On-going support and training from a Franchisor with over 50 years franchising experience
  • Technical support
  • Marketing support and assistance
  • Access to Operations manual, marketing material, Health & Safety information and documentation.

For further details on this sale, please download and complete the Non Disclosure Form and contact us.

We look forward to hearing from you.

June 2014: Grassroots business launches in Loughborough

A Barrow upon Soar resident has launched his TruGreen business, one of the UK’s leading professional lawn care franchises. Paul Doherty, a graduate of Brooksby College, Melton Mowbray, set up the business following a successful career in motor and agricultural sales and will operate across Loughborough and North Leicestershire.

With a passion for the outdoors and experience in agriculture, Paul selected a TruGreen franchise to start his self-employed journey. The TruGreen brand is owned and operated by ServiceMaster Limited, based in Leicester, and offers professional, bespoke lawn care services to homeowners.

Paul said: “I wanted to start a local business that my children could join me in in the future. TruGreen is well set up to help fledgling businesses like mine develop quickly. The amount of technical expertise and business experience available to a franchisee is unparalleled and the TruGreen model means I can interact with my customers personally, which is a large part of why I chose this franchise opportunity. I am excited about the adventure ahead and passionate about changing tired-looking gardens into beautiful, attractive lawns.”

Paul has already signed nearly 30 new customers across North Leicestershire since inception and is working hard to build the business in his locale.

Steve Welch, TruGreen brand operations manager with over 30 years’ turf industry experience added: “Paul has all the right criteria to run a successful TruGreen business and with the wealth of experience available at his disposal from ServiceMaster, I’m confident all his customers will be truly satisfied with his service. Signing up nearly 30 customers already is a great start for Paul’s business.”

TruGreen Loughborough is currently offering a free, 14-Point Lawn Analysis, with no obligation to sign up to the many lawn care plans available.

May 2014: ServiceMaster employee scoops national franchise award

Hannah Banfield, head of marketing at ServiceMaster Limited, one of the UK’s biggest franchisors, has scooped a national franchise award at the 2014 NatWest Encouraging Women into Franchising (EWIF) Awards.

Collecting the Women Franchisor Employee of the Year award at the prestigious ceremony held at RBS House in London, Hannah was up against tough competition from national franchisors, Extra Help and diddi dance. The award, sponsored by The Franchise Show, was given to Hannah as a result of consistent positive results, most notably a highly successful online national campaign that resulted in a 21% increase in visitor traffic and a local marketing plan for one specific business that achieved over 35% growth on the previous year.

Hannah said: “I’m so pleased to receive this award; it’s a real honour to be recognised amongst all the excellent franchisors in the UK. ServiceMaster is doing great things and my team has worked extremely hard to get to where we are today.”

Alan Lewin, managing director of ServiceMaster Limited added: “We are extremely proud of Hannah winning this award. It’s testament to all the hard work of Hannah, her team and the wider staff and the entire company will take pride in this achievement. ”

EWIF is a not-for-profit organisation that aims to encourage women to buy a franchise business, to franchise their existing business or to help existing franchise operations to attract more female franchisees. The organisation’s regular meetings across the country are extremely well attended.

TruGreen Open Day

Date: 18th October 2014

Time: 10am start

Location: TruGreen Head Office (ServiceMaster House, Leicester, LE18 4WS – 10 mins from Jct21 M1)

Come and find out more about what it’s really like to be a TruGreen lawn care franchise owner at our TruGreen Open Day.

Our TruGreen Open Day is geared around enabling you to find out everything you need to know before making the decision to invest in your own TruGreen lawn care franchise. You’ll get to meet with our Network Manager to discuss the technical side of the business; our Marketing Team to explore ways in which to market your business and gain new customers and our Recruitment Team who will be on hand to take you through the finer points of investing in a franchise. We’ll also have existing franchisees on hand to speak to and equipment and machinery to handle and view as well.

We’re combining our TruGreen Open Day with our sister brand Merry Maids so you’ll also have the opportunity to explore the benefits of running a domestic cleaning franchise. Perhaps a friend or family member has always said that they’d love to run their own management business….why not bring them along!? 

What are you waiting for?

Check out our Agenda for the day Open Day Agenda

Our TruGreen Open Days gets booked up quickly so be sure to contact us to reserve your place TODAY!

We look forward to hearing from you.

Alan lewin

2nd April 2014: ServiceMaster Ltd appoints new UK Managing Director

ServiceMaster Ltd, which operates Merry Maids, ServiceMaster Clean, Furniture Medic and TruGreen in the UK, announces that Alan Lewin has been promoted to the role of Managing Director. Alan, who previously held the title of Business Development Director for nearly four years, replaces Steve Emmerson.

“Alan is a natural choice for the role of Managing Director,” said Tom Coba, President of ServiceMaster and based in the USA. “He is a driver of change in people and processes and is adept at discovering and implementing the level of innovation needed.  Alan is focused on increasing sales for all the brands through strategic thinking.”

Alan joined ServiceMaster Ltd in the UK in 2005 as Director of Business Development to focus on driving the growth and market share of ServiceMaster Clean and Furniture Medic franchise networks through its National Account programme. He was then appointed, in June 2010, to the UK executive leadership team as Business Development Director. This role involved wider strategic and tactical responsibilities in business development and leadership for the growth, and retention, of UK revenues for all ServiceMaster brands serving the commercial and domestic markets.

Alan’s sales and management career started with Minolta, Canon and Xerox. He holds a Bachelor of Arts Degree in Business Administration from De Montfort University in Leicester.

Alan Lewin said: “I’m excited about the future for ServiceMaster Ltd in the UK. We have a great range of services delivered through proven sustainable business models, which offer both an outstanding experience for customers, and a rewarding investment opportunity for franchisees.”

17th February 2014 – TruGreen remains part of ServiceMaster in the UK

17th February 2014

Further to the recent announcement from our colleagues in the USA about the separation of TruGreen from ServiceMaster, we’d like to clarify that this situation is not one to have been replicated in the UK. Here, TruGreen Professional Lawn Care remains very much a part of ServiceMaster.

The decision to remove TruGreen from the ServiceMaster portfolio in the USA was made by Clayton Dubilier & Rice (CD&R), the owners of the ServiceMaster Company towards the end of last year (December 2013). Whilst CD&R still own TruGreen, they are just no longer a part of the US ServiceMaster Group.

Here in the UK, TruGreen continues to look to its future growth and development whilst remaining part of the ServiceMaster UK Group and ‘Family of Brands’. TruGreen customers, franchise owners and potential franchisees are unaffected by these changes.

10th February 2014 – ServiceMaster Ltd celebrates 55 years in business!

10th February 2014

ServiceMaster Ltd is celebrating 55 years of franchising this year. The group which started trading in the UK in 1959 has 320 franchisees over 850 licensed areas and owns ServiceMaster Clean, Merry Maids, TruGreen and Furniture Medic. Part of the multi-million dollar American franchise giant ServiceMaster which has 7,000 franchisees in over 40 countries, the UK arm has an annual network turnover of £50 million.

Based for the last 10 years in Wigston, Leicestershire, the company is led by Managing Director Steve Emmerson, who has been in franchising for 32 years and MD of ServiceMaster Ltd for the last five. Steve was a previous board member and chair of the bfa and currently represents franchising on the CBI’s SME committee. ServiceMaster Ltd were founding members of the bfa, helping to draw up the code of ethics which are still used today.

Asked what he puts the success of the ServiceMaster Ltd group down to Steve says, ‘Our business model; we are an ethical company to work with, we understand that a franchise is like a marriage between two partners, each with their own skills and responsibilities. We pin our values to the wall and act towards them.’

The company’s mission statement, drawn up in 1929 by ServiceMaster’s founder in the US Marion E. Wade, reflects Steve’s words; ‘Excel with customers, Help people develop, Grow profitably, Honour God in what we do.’

Steve says, ‘Our corporate objectives are not prescriptive in any way in terms of faith or the lack of it, they encompass, however, the spirit and essence of our credo and are fundamental to the way we conduct ourselves and our business.’

Reflecting on the tough economic times the country has recently experienced Steve says, ‘There are definitely signs of recovery; we’ve come through the recession as strong if not stronger than most because we had solid business models in place.’

Looking forward to the next 55 years Steve says,‘Our models are robust and thrive on leading our sectors in technology and innovation. Our future will see us embrace new technologies, the likes of which will increase our efficiency within our market, and champion new communication routes with customers and prospective customer alike, whilst not losing sight of our fundamental franchising foundation.’

18th July 2013 – ServiceMaster Ltd are proud bfa Franchisor of Year Finalists!

18th July 2013

ServiceMaster Ltd was delighted to reach the finals of the prestigious Franchisor of the Year award hosted by the British Franchise Association in London on 4th July.  With over 900 franchisor brands operating in the UK and after a thorough judging process of 13 shortlisted companies, this remarkable achievement saw ServiceMaster Ltd as one of six finalists in this award category.

The company holds over 800 franchises in the UK across four major ServiceMaster brands; domestic cleaners Merry Maids, carpet and upholstery cleaners ServiceMaster Clean, furniture restorers Furniture Medic and lawn care operation TruGreen.

Hannah Banfield, Head of Marketing at ServiceMaster Ltd shared her feelings on reaching the finals, “It was a really great night and we’re so proud to be have made it to the final six out of so many other franchisors. Congratulations to the companies that won, and although we are disappointed we’re motivated and working hard towards more opportunities that may come our way in the future.”

The British Franchise Association’s HSBC Franchisor of the Year award celebrates the outstanding practice and achievements of the country’s leading franchisors, especially reflecting on the dedication and commitment of exceptional companies from a wide variety of business sectors. These national awards aim to select companies that illustrate the thriving industry of franchising in the UK and were held at the Honourable Artillery Company in London this year.

ServiceMaster Ltd is proud to be part of such a fantastic occasion and congratulates Home Instead Senior Care on taking the gold in this award category. With high hopes for the future, ServiceMaster Ltd will continue to uphold the high standard of care and team work that will indefinitely gain more recognition in upcoming years.

17th May 2013 – EWIF success for TruGreen’s Karen Burdett!

17th May 2013

Karen Burdett of TruGreen Milton Keynes and West Northants is celebrating after winning the title of ‘New Woman Franchisee of the Year’ at the EWIF (Encouraging Women into Franchising) Awards, held in London on 16th May.

It was just last April when Karen left her position in the commercial, customer focused environment she had worked in for 20 years to join the franchise network as TruGreen’s only female franchise owner-operator.  To triumph as winner is the reflection of sheer hard work and early success.

Karen reported fantastic figures after only a few weeks, with an enquiry to quote conversion rate of 99 per cent. Of those quoted, a staggering 96 per cent became customers.

Lawn care is tough, physical work and not for the faint-hearted, but Karen wasn’t fazed in the slightest and showed grit, determination and a genuine desire to get started.

It was this hard work and achievement in this male dominated industry that no doubt contributed to her victory. Karen says, “I’m honoured to have reached the finals of these awards, especially after such a short time as a business owner but to win is incredible!  I have to thank ServiceMaster Ltd and the TruGreen team for all their help and support.”

“The technical support with TruGreen is second to none and the ServiceMaster Company is full of individuals who you can call on at any time for support on a range of things,” adds Karen.

So, could you be our next award winner? We support our franchisees throughout their franchise journey and identify those who deserve particular recognition; many who are entered in to such awards go on to be finalists and beyond.  For further information on the TruGreen franchise opportunity, please click here.