Meet the Marketing Manager

Meet the TruGreen Marketing Manager

Sian Lovatt is the TruGreen Marketing Manager and has successfully taken care of this role since February 2018.

Sian’s career since graduating university with a BA Hons in Journalism, has been spent in PR and Marketing roles. As such, Sian is well experienced in all marketing disciplines, particularly in creating brand awareness and brand recognition through her PR experience.

The TruGreen brand is over 30 years old and Sian has the exciting role of ensuring that it is recognised as the lawn care brand of choice. Sian implements marketing initiatives in line with her national marketing plan and works with franchise owners on a 1-2-1 basis to assist with their local marketing plans to help franchise owners to grow their businesses.

All in all, Sian has an extremely valued role within the business as ‘marketing makes the phone ring’ – or so they say!

What is the role of a Marketing Manager?

The role of a Marketing Manager is to ensure that the brand is positioned in the most effective part of the market, to receive the most enquiries to be converted in to customers.

This is done effectively through researching the market, creating a marketing strategy, implementing marketing initiatives and reviewing their effectiveness afterwards. All before starting the whole process again.

Marketing takes such a huge part in business. The importance of a dedicated brand marketing manager is paramount, which is why we have one!

For more information on the TruGreen Brand from our Brand Manager, Steve Welch – call 0116 275 9005 or email franchisesales@servicemaster.co.uk to arrange a free, no obligation chat