A New Chapter Begins for TruGreen UK
By Ben Stacey VFP Brand Leader, TruGreen Professional Lawn Care UK
After 20 years of building and growing businesses, including one of the UK’s largest lawn care territories, I decided it was time for a new challenge. Earlier this year, I took on the role of Brand Leader for TruGreen Professional Lawn Care UK — and it’s fair to say, the timing couldn’t be better.
TruGreen is a name with deep roots. Founded in the USA in 1973, it helped shape the modern lawn care industry. The brand has a strong legacy founded on expertise, trust, and proven results. But here in the UK, we’ve been something of a sleeping giant.
That’s about to change.
When I stepped into this role at the start of 2025, I came with a clear vision: to rebuild the model, realign the framework, modernise our systems, and create a platform of opportunity for ambitious people who want to run their own local business — with the full backing of a respected national brand.
Our foundations are simple but powerful: Integrity, Application, and Ambition. These values have shaped my career, and they’ll guide everything we do as TruGreen enters its next chapter.
We’re rethinking how we support franchise owners, making it easier than ever to grow with confidence. From advanced training and marketing support to improved systems and more innovative technology, we’re rebuilding TruGreen around one key focus — helping people succeed.
If you’re someone who thrives on growth, enjoys building lasting relationships, and wants to run your own business with structure, support, and purpose, this is your moment.
We’ve been making lawn care easy since 1973. Now, we’re making franchising easy, too.
If you’re interested in learning more about investing in the TruGreen franchise opportunity, make an enquiry here or call 0116 275 9005 to speak to a member of our Franchise Sales Team.
