Martyn Horton

TruGreen East Hertfordshire and North Essex

After a successful career in the finance industry, Martyn decided it was time to work for himself. He first searched for management franchise opportunities within the cleaning industry as he wanted a number of staff to manage and co-ordinate.

After looking at various different options, Martyn discovered TruGreen Professional LawnCare. This opportunity intrigued him and he began to look further into the lawn care industry, dedicating his time to researching all franchise opportunities available within this sector. After completing his market research, Martyn decided TruGreen would be the right franchise investment for him. Although it was not the management route he initially considered, Martyn decided it was a less risky option if he was able to build the opportunity into a management business after doing all the ground work himself first.

 “My decision to choose TruGreen was down to the professionalism I saw when visiting ServiceMaster head office. Not only that but the level of knowledge and expertise brand manager, Steve Welch has on lawn care is second to none.”

May 9th 2015 marked a significant date in Martyn’s diary; not only had Martyn been in business for two months, he also signed up his 50th customer. With each customer being worth an estimated £400, Martyn has great first year expectations.

“Unlike other franchisors within the industry, with TruGreen I was able to choose an area where I was really able to put my local knowledge to work. I live at the centre of my area, which was not possible with other franchisors within the industry of lawn care.”

Back to the Franchise Owner Case Studies