Proof & Potential
By Ben Stacey VFP Brand Leader, TruGreen Professional Lawn Care UK
A proven brand. A growing market. And a new model built for modern franchise success.
Across the UK, there are more than 23 million lawns. Yet professional lawn care still serves only a small share of them. That gap represents huge potential — for the right people with the right mindset.
TruGreen has a long history of success. Founded in 1973, the brand has spent over 50 years perfecting the science and service behind great lawns. Today, we’re combining that heritage with a sharper UK focus, modern systems, and marketing designed for scale.
Our model is evolving. We’ve rebuilt the structure around what franchise owners need most:
- Reliable systems that support growth.
- Measurable performance at every level.
- Stronger local marketing backed by national campaigns.
- Clear communication and a genuine partnership between the brand and every franchisee.
That combination is what we call ‘Application Meeting Ambition.’ It’s where hard work meets structure, and where driven individuals turn opportunities into achievements.
The UK lawn care industry is entering a new phase. Homeowners are investing more in their garden spaces than ever, with spending increasing by over 15% in the last three years. They expect expertise, reliability, and visible results — exactly what TruGreen delivers.
With the right tools and support, our franchise partners can meet that demand and build profitable, long-term businesses within their local communities.
If you’re considering your next big business move, now is the time to start the conversation. We’re opening discussions with our first new partners for 2026 — and looking for people who want to grow something real.
Let’s talk about your potential.
If you’ve ever thought about running your own business, but want the support of a proven network behind you, make an enquiry here or call 0116 275 9005 to speak to a member of our Franchise Sales Team.
