One Year In: Why Ross Beer Chose TruGreen and Hasn’t Looked Back
A year ago, Ross Beer made a decision that many people think about but never take.
After 15 years working in sales and business development, he left employment behind and became the owner of TruGreen West Sussexthrough a franchise resale opportunity. Twelve months later, he looks back on a year of learning, growth and building a business he can genuinely call his own.
More Control Over the Future
Like many professionals, Ross enjoyed his career. But he wanted more control over his future and the chance to build something that was his.
Rather than starting a business from scratch, he chose to acquire an established TruGreen franchise. That gave him an existing customer base and an operational business from day one.
“When I started the business, I was looking for an opportunity to build something of my own while benefiting from the support of an established brand, and the TruGreen resale route offered exactly that.
Over the past year, I’ve gained valuable experience, grown the customer base and built strong relationships with customers. Those achievements have provided a great foundation for the future. It’s been an exciting first year, and I’m looking forward to what comes next.” Ross Beer
No Industry Experience Requried
One of the biggest misconceptions around the TruGreen Lawn Care franchise is that you need industry experience.
Ross proves otherwise.
Before joining TruGreen, his background was in sales and business development, not professional lawn care. What he did have was commercial experience, strong people skills and a desire to grow a successful business.
Over the last 12 months, he has run the business himself, carrying out consultations and treatments while developing a deep understanding of the operation.
His first year has been a successful one. The business has grown by 34%, demonstrating what can be achieved with the right mindset, hard work and a willingness to learn.
His experience reflects what TruGreen looks for in franchise owners. Not lawn care experts, but commercially minded people who can build relationships, provide excellent service and grow a local business.
Building Something Bigger
While Ross currently operates the business himself, his ambitions extend beyond being an owner-operator.
He plans to continue growing the customer base, recruit technicians and gradually transition towards a more management-led operation. That opportunity for long-term growth was one of the reasons he chose franchising in the first place.
For Ross, this was never about creating another job. It was about building a business with a future.
“Ross has had an excellent first year. He has embraced the opportunity, built strong customer relationships and demonstrated exactly the qualities we look for in franchise partners. His success shows that you don’t need industry experience to build a successful TruGreen business.” Ben Stacey, Brand Leader at TruGreen
Ross’s journey highlights an important point for anyone considering business ownership. You do not need a background in lawn care to become a TruGreen franchise owner.
Instead, TruGreen looks for ambitious, commercially minded people who are willing to learn, build relationships and grow a local business.
Could you be next?
With the UK professional lawn care market worth an estimated £1.5 billion, there continues to be strong demand for specialist lawn care services.
As he enters year two, Ross remains focused on growing the business and taking the next step towards his long-term vision.
Frequently Asked Questions
Do I need lawn care experience to own a TruGreen franchise?
No. TruGreen looks for people with strong commercial skills, a customer-focused mindset and the ambition to grow a business. Full training and ongoing support are provided.
What is a TruGreen franchise resale?
A franchise resale is an existing franchise business that is available for purchase. Unlike starting a business from scratch, a resale often includes an established customer base, operational systems and trading history.
What are the advantages of buying a franchise resale?
A franchise resale can provide immediate access to customers, established processes and existing revenue, helping reduce some of the uncertainty associated with launching a new business.
Can I start as an owner-operated franchise?
Yes. Many franchisees begin by running the business themselves. As the business grows, there may be opportunities to recruit technicians and build a more management-led operation.
What support does TruGreen provide franchisees?
Franchisees receive training, operational support, marketing guidance and ongoing business development support as part of the wider TruGreen network.
How can I find out more about TruGreen franchise opportunities?
Availability varies by location and timing. You can find out more about current opportunities by visiting the TruGreen franchise website.
