Tag Archive for: business plan

How TruGreen helps you grow within the lawn care market

Growing Lawns: A flourishing market

As an aspiring entrepreneur, you want the best for your business.

Naturally, a vital assessment to make before you invest is that of the market you’ll be working and trading in.

With so many markets, identifying the right market for you is essential.

We’ve worked in the lawn care market for over 30 years, making us best-placed to help savvy investors capitalise on the growth opportunity.

Here’s all you need to know about the lawn care market.

  1. Market Size

The size of the lawn care market is constantly growing.

87% of households in the UK have a garden, which equates to over 23 million homes in the UK where you can make money. And counting…

Over 200,000 new homes are built in the UK each year, meaning your investment value grows yearly, too.

  1. Urgency and desire for service

Homeowners in the UK are trending to follow that of the United States, where the lawn care market was born and is estimated to be valued at around $100 billion annually.

Time-poor but house-proud residents know the value of a lush green lawn free of weeds.

But, they often struggle to maintain the garden on their own.

There are many reasons for homeowners to desire professional lawn care treatments.

Whether that is to save time, energy, and money or to make the neighbours green with envy,

Homeowners facing damage from increased weather issues (which have also increased in recent years) have a more pressing need for professional treatment.

In these situations, lawn care professionals are often the only option for desperate lawn lovers needing urgent, expert help.

Moreover, in some cases, lawn care professionals become essential due to their access to exclusive products and equipment.

This growing desire has contributed to the development of the market.

All this means the market has a 1.78% CAGR 2024-2028.

  1. Financial Performance and Pricing Potential

The per-person revenue in the lawn and garden market in the UK in 2024 (using total population figures) is around £133.

In contrast, the average customer spend for a TruGreen franchise business is £285 a year – with the potential to grow to £384 by Year 5!

A 1% market share in a territory of 166,815 households amounts to 1668 customers.

Therefore, the estimated average revenue potential annually is around half a million pounds!

  1. Evergreen potential

Evergreen potential is the amount of an offering that requires less additional work to continue to sell your product.

Working on a TruGreen business requires repeated, concerted sales and marketing efforts.

These are easily differentiated by quarter to be seasonally repeated.

As an investor, your focus is in a business development capacity, working with us to grow your operation, with the goal of growth and expansion through oversight.

However, the repeated nature of the sales and marketing content means that much of our offering is evergreen, and any changes that do occur within the market or from an operational standpoint will be forecast and managed through our centralised team of experts and support staff.

Are you looking to invest in a flourishing market?

If you want to invest in a business that capitalises on a thriving market, look no further than TruGreen UK.

To learn more about what we offer and how we support you to succeed in the lucrative lawn care market, book a TruGreen brand intro call with our Franchise Recruitment Manager today.

How to write an effective and reliable business plan

The essentials of writing a great business plan.

So, you’re ready to write your business plan.

First of all, congratulations on deciding to go into business!

The business plan is one of the first (and most important) documents to complete when starting a business.

Making it a good one is vital for many reasons.

Whether it is to apply for finance, attract a business partner or give you a clear path to achieving your business dreams, ensure that your plan achieves what you set out for it to do.

What needs to be covered in a business plan?

Executive Summary

The purpose of your Executive Summary is to make your business proposition understood by others.

Think of it as a short paragraph outlining what your business is and what it sets out to achieve.

Business Description

In addition to your summary, the business description should further detail your business’s purpose.

Here are some key questions to consider when writing this section.

  • What are the products/services it will provide?
  • What is its overall structure?
  • How will it achieve the business goals?

Market Analysis

This section is dedicated to the research underpinning your decision to go into business.

It includes market, competitor, and customer research.

It may be helpful to use SWOT analysis here.

People & Processes

Outline the people and processes that will be used to run the business effectively.

Organisational charts and process maps are your friends when constructing this section.

Marketing Plan & Sales Strategy

How will you attract customers/clients?

In this section, describe the activities that will take place to attract customers to enquire and buy from you.


Reveal the financial goals and expectations of the business in this section.

This proves the financial viability of the business.

Profit and loss, cash flow and balance sheets are good models here.

How a franchise model helps your business plan

With a franchise business like TruGreen, you have the support of a world-renowned franchisor and nationwide brand.

As a result, the stress of writing a business plan is massively alleviated as much of the content is pre-established.

Can’t think of a sales pitch? We can.

We already have.

With over 30 years of experience in what we do, our proposition (delivering professional and expert lawn care treatments to lawn lovers across the UK) is already set out.

As are our core services, the market, competitor and customer research.

TruGreen’s systems for success have been tried, tested and proven to provide excellent results.

As a global name in lawn care for over 30 years, TruGreen helps entrepreneurs thrive by providing the support to be in business for yourself, but not by yourself.

Our model gives you the support, tools, technology, and expertise in operations, sales, marketing, and recruitment to set up a thriving business in a matter of weeks.

Thus granting you the opportunity to turn over up to £72,000 in Sales Revenue and £55,000 in Gross Profit in the first year alone.

Working with our dedicated team, you’ll have support in your operational, sales and marketing activities to ensure you hit the ground running and are on the path to continued growth and success.

This includes a comprehensive starter pack that contains all the marketing and branding materials you need to make a great first impression.


  • Marketing and promotional materials
  • Vehicle branding package
  • Fully bespoke and maintained website
  • Pre-launch support from over 40 head office staff
  • Products, equipment, uniforms, stationery
  • Pre-planned Marketing Launch: local PR, Google Ads and a leaflet drop, targeted directly at your key customer base
  • TruGreen Bespoke Business Management System

As part of a franchise business, you’ll still be writing a business plan, but with the content and support behind you.

Don’t know where to start? We do.

There’s so much to get from a world-renowned franchisor.

Everything that we offer is to help you on your way to business success.

Whether that’s providing support with finances or giving you the tools for an excellent business plan.

See what we can do for you today by calling 0116 275 9000 or email franchisesales@servicemaster.co.uk to find opportunities near you.