Tag Archive for: grow business

TruGreen UK seeks to recruit six ambitious lawn care franchise business partners by the end of 2024

Looking for your next business opportunity? You just found your people.

With over 30 years of franchising experience across England, Scotland, Wales and Northern Ireland, TruGreen UK is springing into 2024 with ambitious goals to help driven entrepreneurs expand their portfolio with a proven franchise opportunity.

Who is TruGreen UK?

TruGreen UK is a brand under ServiceMaster, a prestigious figure in the worldwide franchising sector and has been franchising as ServiceMaster Brands UK for over six decades, offering entrepreneurs the chance to be in business for themselves, not by themselves.

ServiceMaster was founded in 1929 in Chicago, Illinois, by former minor-league baseball player Marion E. Wade as a moth-proofing company and began franchising in 1952.

TruGreen is the largest lawn care franchise in the world and has been franchised in the UK since 1990.

We are renowned for delivering professional lawn care services to the consumer, as well as being recognised as a money-making business opportunity for entrepreneurs across the country.

Shifting up a gear

With over 400 franchise territories across the UK and aspirations to recruit our next six TruGreen franchisees this year, 2024 is already big for ServiceMaster Brands UK.

Kicking off the year, ServiceMaster welcomed a new Franchise Sales Manager and partnered with Life After Professional Sport, making ServiceMaster Clean, ServiceMaster Restore, and TruGreen in the UK three of ten trusted brands to provide the next steps for professional athletes looking for their next opportunity.

We’re also working hard to make our business more sustainable in every way – including how we conduct our business processes.

This year, we’re curating environmentally conscious practices by moving to digital for our franchise resources for both recruitment and support – meaning that we create less carbon emissions and waste, while still supporting our franchisees to thrive.

At TruGreen, our work is all about keeping it green, from the lawns our franchisees work on, to the centralised support they can access.

These changes mark a distinct shift in gear.

While as a franchisor, ServiceMaster Brands UK will always stay true to our unwavering dedication to supporting our partners to thrive, our focus for the road ahead is ambition.

Within TruGreen, we are looking to recruit six new franchise business owners in 2024 in areas like:

  • Leicester
  • Nottingham
  • Cambridge
  • Norwich
  • Birmingham
  • Liverpool

The Opportunity Ahead

TruGreen UK offers a lucrative opportunity for business-minded individuals who want to grow a scalable, multi-unit operation with a significant return and asset value through a unique model for success within an expansive industry with high demand and no growth ceiling.

If you want to develop a scalable business by using every aspect of the support TruGreen offers, we have the tools to help you grow.

Though our business is service-focused, the opportunity is for a sales and marketing business, not owner-operated outfits.

From day one, a franchisee’s role will be running the business as a manager to develop the business through structured sales and marketing plans.

With TruGreen, you do growth work, not grunt work.

Our brand provides provide the structure. It’s your job to get in and drive.

Sound good?

Find your future with TruGreen UK by calling 0116 275 9000 or booking an intro call with our Franchise Recruitment Manager today to learn more.

How TruGreen helps you grow within the lawn care market

Growing Lawns: A flourishing market

As an aspiring entrepreneur, you want the best for your business.

Naturally, a vital assessment to make before you invest is that of the market you’ll be working and trading in.

With so many markets, identifying the right market for you is essential.

We’ve worked in the lawn care market for over 30 years, making us best-placed to help savvy investors capitalise on the growth opportunity.

Here’s all you need to know about the lawn care market.

  1. Market Size

The size of the lawn care market is constantly growing.

87% of households in the UK have a garden, which equates to over 23 million homes in the UK where you can make money. And counting…

Over 200,000 new homes are built in the UK each year, meaning your investment value grows yearly, too.

  1. Urgency and desire for service

Homeowners in the UK are trending to follow that of the United States, where the lawn care market was born and is estimated to be valued at around $100 billion annually.

Time-poor but house-proud residents know the value of a lush green lawn free of weeds.

But, they often struggle to maintain the garden on their own.

There are many reasons for homeowners to desire professional lawn care treatments.

Whether that is to save time, energy, and money or to make the neighbours green with envy,

Homeowners facing damage from increased weather issues (which have also increased in recent years) have a more pressing need for professional treatment.

In these situations, lawn care professionals are often the only option for desperate lawn lovers needing urgent, expert help.

Moreover, in some cases, lawn care professionals become essential due to their access to exclusive products and equipment.

This growing desire has contributed to the development of the market.

All this means the market has a 1.78% CAGR 2024-2028.

  1. Financial Performance and Pricing Potential

The per-person revenue in the lawn and garden market in the UK in 2024 (using total population figures) is around £133.

In contrast, the average customer spend for a TruGreen franchise business is £285 a year – with the potential to grow to £384 by Year 5!

A 1% market share in a territory of 166,815 households amounts to 1668 customers.

Therefore, the estimated average revenue potential annually is around half a million pounds!

  1. Evergreen potential

Evergreen potential is the amount of an offering that requires less additional work to continue to sell your product.

Working on a TruGreen business requires repeated, concerted sales and marketing efforts.

These are easily differentiated by quarter to be seasonally repeated.

As an investor, your focus is in a business development capacity, working with us to grow your operation, with the goal of growth and expansion through oversight.

However, the repeated nature of the sales and marketing content means that much of our offering is evergreen, and any changes that do occur within the market or from an operational standpoint will be forecast and managed through our centralised team of experts and support staff.

Are you looking to invest in a flourishing market?

If you want to invest in a business that capitalises on a thriving market, look no further than TruGreen UK.

To learn more about what we offer and how we support you to succeed in the lucrative lawn care market, book a TruGreen brand intro call with our Franchise Recruitment Manager today.

How to write an effective and reliable business plan

The essentials of writing a great business plan.

So, you’re ready to write your business plan.

First of all, congratulations on deciding to go into business!

The business plan is one of the first (and most important) documents to complete when starting a business.

Making it a good one is vital for many reasons.

Whether it is to apply for finance, attract a business partner or give you a clear path to achieving your business dreams, ensure that your plan achieves what you set out for it to do.

What needs to be covered in a business plan?

Executive Summary

The purpose of your Executive Summary is to make your business proposition understood by others.

Think of it as a short paragraph outlining what your business is and what it sets out to achieve.

Business Description

In addition to your summary, the business description should further detail your business’s purpose.

Here are some key questions to consider when writing this section.

  • What are the products/services it will provide?
  • What is its overall structure?
  • How will it achieve the business goals?

Market Analysis

This section is dedicated to the research underpinning your decision to go into business.

It includes market, competitor, and customer research.

It may be helpful to use SWOT analysis here.

People & Processes

Outline the people and processes that will be used to run the business effectively.

Organisational charts and process maps are your friends when constructing this section.

Marketing Plan & Sales Strategy

How will you attract customers/clients?

In this section, describe the activities that will take place to attract customers to enquire and buy from you.


Reveal the financial goals and expectations of the business in this section.

This proves the financial viability of the business.

Profit and loss, cash flow and balance sheets are good models here.

How a franchise model helps your business plan

With a franchise business like TruGreen, you have the support of a world-renowned franchisor and nationwide brand.

As a result, the stress of writing a business plan is massively alleviated as much of the content is pre-established.

Can’t think of a sales pitch? We can.

We already have.

With over 30 years of experience in what we do, our proposition (delivering professional and expert lawn care treatments to lawn lovers across the UK) is already set out.

As are our core services, the market, competitor and customer research.

TruGreen’s systems for success have been tried, tested and proven to provide excellent results.

As a global name in lawn care for over 30 years, TruGreen helps entrepreneurs thrive by providing the support to be in business for yourself, but not by yourself.

Our model gives you the support, tools, technology, and expertise in operations, sales, marketing, and recruitment to set up a thriving business in a matter of weeks.

Thus granting you the opportunity to turn over up to £72,000 in Sales Revenue and £55,000 in Gross Profit in the first year alone.

Working with our dedicated team, you’ll have support in your operational, sales and marketing activities to ensure you hit the ground running and are on the path to continued growth and success.

This includes a comprehensive starter pack that contains all the marketing and branding materials you need to make a great first impression.


  • Marketing and promotional materials
  • Vehicle branding package
  • Fully bespoke and maintained website
  • Pre-launch support from over 40 head office staff
  • Products, equipment, uniforms, stationery
  • Pre-planned Marketing Launch: local PR, Google Ads and a leaflet drop, targeted directly at your key customer base
  • TruGreen Bespoke Business Management System

As part of a franchise business, you’ll still be writing a business plan, but with the content and support behind you.

Don’t know where to start? We do.

There’s so much to get from a world-renowned franchisor.

Everything that we offer is to help you on your way to business success.

Whether that’s providing support with finances or giving you the tools for an excellent business plan.

See what we can do for you today by calling 0116 275 9000 or email franchisesales@servicemaster.co.uk to find opportunities near you.

Grow a healthy and profitable business fast with TruGreen  

Want a healthily growing business that makes sizable profits fast?

Of course, you do!

At TruGreen UK, we know what it takes to grow a healthy and profitable business.

With over 40 years as leaders in the lawn care industry and known as the world’s largest lawn care brand, we’ll help you nurture a fast-growing lawn care business.

Through our tried and tested business model, we give you the tools and expertise you need to make upwards of £125,000 gross profit in the first two years.


We’re experts in lawn care and business, and we hope that, in joining our network, you are too.

Through the support of our dedicated franchise network and support team at ServiceMaster Brands UK, we give you everything you need to plant the right seeds for success.

We’re not just providing the seeds – but the tools and resources to foster growth too.

Through our comprehensive training academy, you can be a novice or expert in lawn care.

You’ll leave equipped with knowledge in all aspects of the business, from operations to sales and marketing, and access to a wide range of resources and equipment to start delivering a premier lawn care service to customers in your area.

Also included…

Our patented business management system.

Known as BMS, this handy tool helps you track leads, customers, revenue and more.

We also offer a Brand Hub, curated by our dedicated team of marketing experts, providing all the materials and information for marketing physically and online in one place and accessible at the push of a button.

Seasons of growth

In the first year, it’ll be hands-on.

As an owner-operated business, you’ll be out and about in a TruGreen van, aerating, scarifying and fertilising (amongst other processes) lawns for happy customers near you.

At TruGreen, as we work in the great outdoors, we follow the cycles of the seasons, with March to May being the busiest time of the year.

But don’t worry.

Come the winter, you’ll still be busy, as proper lawn care is ongoing and regular.

As the cycles of the natural world keep turning, so does the life of your business, as you can turn over up to £72,000 in Sales Revenue and £55,000 in Gross Profit in the first year alone.

And with a healthy profit in your pocket, you can start preparing for expansion as you grow your business yearly, to expand your fleets, bring on technicians and put more vans on the road.

Following this growth cycle, you can grow your business healthily with a great return and over 70% gross profits.

Each of our territories has a minimum of 120,000 households, with 40,000 of them being ABC1 demographics.

And with 87% of properties in the UK estimated to have a garden, the lawn care market houses unprecedented growth opportunities for those willing to grasp that nettle.

Take the first step towards a greener future today by enquiring with TruGreen UK.

Call 0116 275 9000 to learn about opportunities near you today.