Tag Archive for: outdoors

TruGreen UK seeks to recruit six ambitious lawn care franchise business partners by the end of 2024

Looking for your next business opportunity? You just found your people.

With over 30 years of franchising experience across England, Scotland, Wales and Northern Ireland, TruGreen UK is springing into 2024 with ambitious goals to help driven entrepreneurs expand their portfolio with a proven franchise opportunity.

Who is TruGreen UK?

TruGreen UK is a brand under ServiceMaster, a prestigious figure in the worldwide franchising sector and has been franchising as ServiceMaster Brands UK for over six decades, offering entrepreneurs the chance to be in business for themselves, not by themselves.

ServiceMaster was founded in 1929 in Chicago, Illinois, by former minor-league baseball player Marion E. Wade as a moth-proofing company and began franchising in 1952.

TruGreen is the largest lawn care franchise in the world and has been franchised in the UK since 1990.

We are renowned for delivering professional lawn care services to the consumer, as well as being recognised as a money-making business opportunity for entrepreneurs across the country.

Shifting up a gear

With over 400 franchise territories across the UK and aspirations to recruit our next six TruGreen franchisees this year, 2024 is already big for ServiceMaster Brands UK.

Kicking off the year, ServiceMaster welcomed a new Franchise Sales Manager and partnered with Life After Professional Sport, making ServiceMaster Clean, ServiceMaster Restore, and TruGreen in the UK three of ten trusted brands to provide the next steps for professional athletes looking for their next opportunity.

We’re also working hard to make our business more sustainable in every way – including how we conduct our business processes.

This year, we’re curating environmentally conscious practices by moving to digital for our franchise resources for both recruitment and support – meaning that we create less carbon emissions and waste, while still supporting our franchisees to thrive.

At TruGreen, our work is all about keeping it green, from the lawns our franchisees work on, to the centralised support they can access.

These changes mark a distinct shift in gear.

While as a franchisor, ServiceMaster Brands UK will always stay true to our unwavering dedication to supporting our partners to thrive, our focus for the road ahead is ambition.

Within TruGreen, we are looking to recruit six new franchise business owners in 2024 in areas like:

  • Leicester
  • Nottingham
  • Cambridge
  • Norwich
  • Birmingham
  • Liverpool

The Opportunity Ahead

TruGreen UK offers a lucrative opportunity for business-minded individuals who want to grow a scalable, multi-unit operation with a significant return and asset value through a unique model for success within an expansive industry with high demand and no growth ceiling.

If you want to develop a scalable business by using every aspect of the support TruGreen offers, we have the tools to help you grow.

Though our business is service-focused, the opportunity is for a sales and marketing business, not owner-operated outfits.

From day one, a franchisee’s role will be running the business as a manager to develop the business through structured sales and marketing plans.

With TruGreen, you do growth work, not grunt work.

Our brand provides provide the structure. It’s your job to get in and drive.

Sound good?

Find your future with TruGreen UK by calling 0116 275 9000 or booking an intro call with our Franchise Recruitment Manager today to learn more.

How to write an effective and reliable business plan

The essentials of writing a great business plan.

So, you’re ready to write your business plan.

First of all, congratulations on deciding to go into business!

The business plan is one of the first (and most important) documents to complete when starting a business.

Making it a good one is vital for many reasons.

Whether it is to apply for finance, attract a business partner or give you a clear path to achieving your business dreams, ensure that your plan achieves what you set out for it to do.

What needs to be covered in a business plan?

Executive Summary

The purpose of your Executive Summary is to make your business proposition understood by others.

Think of it as a short paragraph outlining what your business is and what it sets out to achieve.

Business Description

In addition to your summary, the business description should further detail your business’s purpose.

Here are some key questions to consider when writing this section.

  • What are the products/services it will provide?
  • What is its overall structure?
  • How will it achieve the business goals?

Market Analysis

This section is dedicated to the research underpinning your decision to go into business.

It includes market, competitor, and customer research.

It may be helpful to use SWOT analysis here.

People & Processes

Outline the people and processes that will be used to run the business effectively.

Organisational charts and process maps are your friends when constructing this section.

Marketing Plan & Sales Strategy

How will you attract customers/clients?

In this section, describe the activities that will take place to attract customers to enquire and buy from you.


Reveal the financial goals and expectations of the business in this section.

This proves the financial viability of the business.

Profit and loss, cash flow and balance sheets are good models here.

How a franchise model helps your business plan

With a franchise business like TruGreen, you have the support of a world-renowned franchisor and nationwide brand.

As a result, the stress of writing a business plan is massively alleviated as much of the content is pre-established.

Can’t think of a sales pitch? We can.

We already have.

With over 30 years of experience in what we do, our proposition (delivering professional and expert lawn care treatments to lawn lovers across the UK) is already set out.

As are our core services, the market, competitor and customer research.

TruGreen’s systems for success have been tried, tested and proven to provide excellent results.

As a global name in lawn care for over 30 years, TruGreen helps entrepreneurs thrive by providing the support to be in business for yourself, but not by yourself.

Our model gives you the support, tools, technology, and expertise in operations, sales, marketing, and recruitment to set up a thriving business in a matter of weeks.

Thus granting you the opportunity to turn over up to £72,000 in Sales Revenue and £55,000 in Gross Profit in the first year alone.

Working with our dedicated team, you’ll have support in your operational, sales and marketing activities to ensure you hit the ground running and are on the path to continued growth and success.

This includes a comprehensive starter pack that contains all the marketing and branding materials you need to make a great first impression.


  • Marketing and promotional materials
  • Vehicle branding package
  • Fully bespoke and maintained website
  • Pre-launch support from over 40 head office staff
  • Products, equipment, uniforms, stationery
  • Pre-planned Marketing Launch: local PR, Google Ads and a leaflet drop, targeted directly at your key customer base
  • TruGreen Bespoke Business Management System

As part of a franchise business, you’ll still be writing a business plan, but with the content and support behind you.

Don’t know where to start? We do.

There’s so much to get from a world-renowned franchisor.

Everything that we offer is to help you on your way to business success.

Whether that’s providing support with finances or giving you the tools for an excellent business plan.

See what we can do for you today by calling 0116 275 9000 or email franchisesales@servicemaster.co.uk to find opportunities near you.

TruGreen in Newbury and Basingstoke charity skydive raises £1100 for Living Paintings

Giving back to the community we serve in Newbury and Basingstoke.

At TruGreen UK, we’re all about supporting healthy growth.

Whether through the work we do daily in helping develop lush green lawns or in supporting the fruition of our communities.

TruGreen in Newbury and Basingstoke have recently traded their regular day-to-day on solid ground for falling with style by undertaking a charity skydive for Living Paintings.

Who are Living Paintings?

Living Paintings is a charity in Newbury that supports blind and partially-sighted children and adults by providing them with touch-to-see and audiobooks – helping them experience the joys of reading.

 What TruGreen did

Tracey, who is married to business owner Mike Lethbridge, works within TruGreen Newbury and Basingstoke in an administrative and finance capacity alongside working with Living Paintings.

She recently undertook a skydive from 14,000 feet to raise money for the charity and raised £1,100 in the process!

This money will allow Living Paintings to do much to help the children they support, as just £5 a month can supply one child with as many free books as they wish throughout the year.

This is a brilliant achievement and was undoubtedly an exhilarating experience for Tracey.

If you’d like to see ways you can support Living Paintings, visit their donations page today.

Contact Us

If running your own professional lawn care company, backed by 30 years of experience as an industry leader sounds like the opportunity for you, contact our friendly franchise sales team on 0116 275 9000 or email franchisesales@servicemaster.co.uk to find opportunities near you.

The first steps to buying a franchise

Turn the corner using a proven franchise business model. 

A franchise is the perfect route if you want to be in business for yourself but not by yourself.

They offer the benefit of an established brand, a proven business model and support in the areas where you need it.

There are almost 48,000 franchise businesses in the UK, and many brands to choose from.

But this much choice can be a little daunting. Analysis paralysis is real. It’s so easy to get caught in its safety net.

With that in mind, we’ve put together a few pointers to help set you on your way to breaking free from the 9-5.

Why are you looking at a franchise?

It’s important to know what your ‘why’ is. Why do you want to go into business?

Here are some common whys:

  • “I want to be my own boss.”
  • “I’ve noticed a gap in the market.”
  • “I can do it better than they do it.”
  • “I want a better lifestyle for my family.”
  • “I want to invest my redundancy/inheritance.”

Once you know why, it’s easier to find something suitable.

What are your options?

Your options are likely narrowed down by the available territory, cost, commitment, and credentials required to join.

Taking all of those into account, you’ll still find yourself with a lot of options. Choose the one most suited to your ‘why’.

Then, do your research.


Simply for ease, online research is the best place to start.

Methods of online franchise research:

  • Take a look at franchise directories
  • Read published franchise articles
  • Check associations like the BFA (British Franchise Association)
  • Visit franchisor websites
  • Follow social media channels for a broad and varied spectrum of opportunities.

For offline research, speak to franchisees and ask for advice from respected sources.

Where possible, utilise the franchise opportunities’ services for insight into the business.

Enquire & Engage

Once you have narrowed your search, enquire with the franchise brands that most suit your ‘why’.

Now is your opportunity to conduct more in-depth research and to form a relationship with the franchisor.

In franchising, relationships are the bread and butter. They make the world go around.

So, make sure it clicks. The business and the brand feel right for you to take advantage of the opportunity.

ServiceMaster Ltd. is committed to aiding your research, ensuring your decision to join us is right for you.

Contact Us

If running your own professional lawn care company, backed by 30 years of experience as an industry leader sounds like the opportunity for you, contact our friendly franchise sales team on 0116 275 9000 or email franchisesales@servicemaster.co.uk to find opportunities near you.

Looking to get out?

Leave behind your 9-5 for life outdoors, developing a profitable lawn care business.

At TruGreen UK, we’re passionate about nature and the slice of it we help our customers nurture in their back gardens.

With over 40 years as leaders in the lawn care industry and known as the world’s largest lawn care brand, we have market-leading specialist products, industry know-how and the latest equipment to help lawn lovers across the nation grow the lawn of their dreams.

If you dream of breaking free from the grind of a 9-5, head for the outdoors with TruGreen today.

Through our tried and tested business model, we give you the tools and expertise you need to make upwards of £125,000 gross profit in the first two years.

And… doing something you love.

Join the many business owners who waved goodbye to their desk jobs for the career of their dreams…

Like Michelle and Peter from TruGreen Cardiff, the Vale and Bridgend, who left banking and IT management for a life lived outdoors.

“We were looking for something we could do in partnership, be our own bosses, and jump off the corporate hamster wheel.

With TruGreen, you get to do all aspects of the job. Rather than being a cog in a huge machine, you own the machine.

Before, many of our customers were faceless, the other side of IT systems.

Now, we’ve got to know our customers, and that was incredibly rewarding because you’re being seen as more than just the lawn keeper and a trusted professional.

There are lots of mental health benefits. We can balance our work life and be here for the kids.

We didn’t realise how often we had to say no in our old jobs.”

Or David Brown from TruGreen North Leeds and Harrogate, who used to work as a teacher.

“I’ve always enjoyed working outside and working in the garden.

The older I got, the more I thought, I don’t want to spend the rest of my working life indoors. I just thought, well, the only thing I could do is do something by myself. It seemed like the right time to take that big jump before the kids got too old and I didn’t have the energy to do it anymore.

I still get excited when you grow things from seed, it seems like something quite magical that you can take something, and it just becomes a thing. And that’s not gone away.”

Take the first step towards growing the business of your dreams

Through the support of our dedicated franchise network and support team at ServiceMaster Brands UK, we give you everything you need to plant the right seeds for success and the tools and resources to foster your growth.

Through our comprehensive training academy, you can be a novice or expert in lawn care.

You’ll leave equipped with knowledge in all aspects of the business, from operations to sales and marketing, and access to a wide range of resources and equipment to start delivering a premier lawn care service to customers in your area.

Such as:

  • Our patented business management system
  • TruGreen Brand Hub: The one-stop shop for resources and information for marketing

This can support you to turn over up to £72,000 in Sales Revenue and £55,000 in Gross Profit in the first year alone!

Could this be you?

If you’re considering taking the next steps towards your future, we’d love to hear from you.

Get in touch with our friendly franchise sales team today on 0116 275 9000 to find available opportunities near you.