Tag Archive for: trugreen

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TruGreen Franchisees Recognised for Excellence at 2025 Awards

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TruGreen business owners from across the UK recently gathered at ServiceMaster house to celebrate another year of helping customers achieve a life lived outside and to recognise the exceptional achievements taking place across the network.

Among this year’s winners were two franchisees whose journeys demonstrate the breadth of opportunity available through the TruGreen franchise model.

Mike Simmonds joined TruGreen in January 2018. Ross Beer joined in January 2025. Their stories show how people can use their skills, ideas and commercial experience to build a business within the TruGreen network.

Franchisee of the Year 2025: Mike Simmonds

Franchisee of the Year is the highest accolade presented within the TruGreen network. It recognises a business owner who has pursued excellence across every part of their operation.

This year, Mike Simmonds received the award once again.

Mike entered franchising because he wanted a business where his effort could produce clear, tangible results. Since joining TruGreen, he has built a customer-focused operation and continued to improve how it works.

He involves his team in ideas that support marketing, service and the customer experience. One example was a referral scheme that proved popular with customers and helped attract new business.

Mike also trials new initiatives before they are introduced more widely. This allows him to test their value for customers, his team and the business.

His latest award reflects the consistent work behind his success. It also shows prospective franchise owners what can be achieved by developing a local business over time.

Foundations Award 2025: Ross Beer

Ross Beer received the Foundations Award after his first year with TruGreen.

The award recognises a franchisee who is building with intent and structure while putting the right foundations in place for future growth.

Before joining TruGreen, Ross worked in sales and business development. He had no professional lawn care experience, but he brought commercial knowledge, people skills and the ambition to run his own business.

During his first 12 months, Ross handled customer consultations and treatments himself. This allowed him to learn the operation, understand his customers and build practical experience.

Ross used his commercial background while learning a new industry. His 34% first-year growth shows the progress that can be made with a focused and structured approach.

Ross’s progress challenges the idea that you must have lawn care experience to join TruGreen. Technical knowledge can be taught. Existing skills in sales, customer service, operations or management can provide a strong starting point.

Different Stages, one business opportunity

Mike and Ross represent two very different stages of the franchise journey.

Mike demonstrates what long-term success looks like after years of building a market-leading business. Ross shows what is possible in the early stages when a franchisee applies focus, energy and commitment to growth.

Every franchise owner’s results will differ. However, their stories demonstrate the value of learning the model, understanding your customers and taking responsibility for your local business.

Could TruGreen be the right business for you?

The TruGreen franchise allows you to build a local lawn care business with the backing of an established brand and franchise network.

It may suit you if you want:

  • Control over the growth of your own business
  • A practical service that produces visible results for customers
  • An established business model rather than starting alone
  • Training in professional lawn care
  • Support as you build your local operation
  • The opportunity to use your existing commercial and people skills

Whether you’re exploring a new career path, looking to run your own business or searching for a franchise opportunity that combines proven systems with genuine growth potential, these success stories show what can be achieved.

If you want to build a business with an established brand, professional training and ongoing support, TruGreen could offer the next step you are looking for.

Building Their Future: Rob and David’s First Year as TruGreen Franchise Owners

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Today, they are building on the strong foundations of an established business while serving customers across Surrey and Hampshire under one of the UK’s most recognised lawn care brands.

For Rob and David, becoming TruGreen franchise owners was never about chasing a job title. It was about creating more control over their future, seizing an opportunity when it arose and building something of their own.

When Opportunity Came Knocking

The opportunity arose when Ollie Green, who had owned and operated TruGreen West Surrey and North Hampshire since 2005, decided it was time to step back and focus on retirement  

Rather than selling the business to an outside buyer, the territory transitioned into the hands of two people who already understood exactly what made it successful.

Having spent years working as professional TruGreen lawn care technicians, Rob and David knew the customers, the area, and the services inside out. They had built relationships across the territory and taken pride in helping homeowners achieve healthier, greener lawns through expert lawn care treatments.

For them, ownership felt like a natural next step.

“We both enjoy the work and wanted to continue doing it,”

“We get on very well personally and in a working relationship. So, it made sense for us to be an official partnership.” Rob Miller

Their decision was not driven by a desire to do something completely different. Instead, it was about taking greater ownership of their future and turning something they already believed in into a business of their own.

 

Why the TruGreen Franchise Model Appealed

One of the biggest barriers to starting a business is uncertainty.

  • Can you find customers?
  • Will people trust your brand?
  • How long will it take to build a reputation?

For Rob and David, many of those foundations were already in place.

They stepped into an established TruGreen franchise with a loyal customer base, years of local reputation and proven systems already operating successfully.

Combined with the support of the wider TruGreen network, it allowed them to focus on developing the business rather than building one from the ground up.

That is one of the reasons franchise ownerships continues to appeal to ambitious individuals looking for an alternative to starting an independent business alone.

A recognised brand, specialist training, ongoing support and a proven operating model can provide a route into business ownership with greater confidence.

 

Building Something of Their Own

While their role has changed over the last year, their motivation remains the same:

  • Deliver a great service.
  • Build trust with customers.
  • Take pride in the results.

As lawn care specialists, Rob and David understand that customers are not simply paying for treatments. They are placing trust in someone to care for an important part of their home.

“You get a sense of pride when you can do a good job and deliver what a customer is hoping for, if not better, and we gain their trust through that we can then maintain their lawn at that quality,” David Mayson

That focus on customer relationships has helped TruGreen build long-term loyalty across the UK, with many customers staying with their local franchise for years.

A Different Route Into Business Ownership

Many successful franchise owners do not start with extensive business experience. What they often have is the desire to build something for themselves, the willingness to learn and the ambition to take control of their future.

Rob and David’s story demonstrates that there can be another route into business ownership. Their success did not start with a corporate background or years of running businesses.

By taking over an established franchise from a retiring owner, they were able to combine their practical experience with the support, systems and reputation that come with being part of the TruGreen network.

 

Could Franchise Ownership Be Your Next Step?

Whether you are looking for greater control over your future, a chance to run your own business, or the opportunity to build on an established customer base, franchise ownership can offer a proven route into business ownership.

TruGreen Southampton & Hampshire South Resale

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Looking for a franchise resale opportunity? This established TruGreen franchise resale gives you the chance to take over a trading business with 165 active customers and recurring revenue already in place. The business has been operating since 2023 and serves Southampton and Hampshire South.

Unlike a new start-up, this business already has customers, systems and an established trading history. You can focus on growing the business from day one.

Why Buy a Franchise Resale?

Starting a business from scratch takes time. You need to find customers, build local awareness and generate recurring revenue. With a resale, much of that work has already been done.

Instead of focusing on winning your first customer, you can take over an established business with existing customers, proven systems and immediate income potential.

Business Highlights

  • 165 active customers included in the sale
  • Established and trading since August 2023
  • Recurring lawn treatment revenue
  • More than 413,000 households within the territory
  • Equipment and specialist machinery included
  • Proven systems and technology platforms already in place
  • One year’s market support included
  • Ongoing training and support from ServiceMaster Ltd

A Business Built on Recurring Revenue

One of the biggest attractions of this opportunity is the established customer base.

The business currently serves 165 active customers who receive ongoing lawn treatments throughout the year. This creates repeat business, recurring revenue and a strong platform for future growth.

For a new owner, that means taking over a business with real momentum.

Growth Potential Across Southampton & Hampshire South

Alongside the existing customer base, you’ll secure an exclusive territory covering Southampton and Hampshire South.

With more than 413,000 households in the territory, there remains a significant opportunity to attract new customers and grow the business further.

Whether you are looking for a hands-on business or want to build a larger operation over time, the foundations are already in place.

Is a TruGreen Franchise Right for You?

This is more than an existing customer base. It’s the opportunity to step into an established TruGreen business with proven systems, operational foundations and recurring revenue already in place.

Alongside 165 active customers, you’ll benefit from:

  • 165 active customers
  • Specialist lawn care equipment and machinery
  • Customer websites and marketing assets
  • Business systems and technology platforms
  • One year’s marketing support
  • Ongoing franchise support and training

For many buyers, that’s the real appeal of a resale opportunity. You’re building on an established business, not starting one from scratch.

Ready to Learn More?

TruGreen Southampton Resale | Established Lawn Care Business

franchise resale opportunity

Complete the enquiry form below to view the exclusive territory map and discover whether the TruGreen Southampton & Hampshire South Resale is the right business opportunity for you.

REQUEST THE PROSPECTUS or MAKE AN ENQUIRY

 

One Year In: Why Ross Beer Chose TruGreen and Hasn’t Looked Back

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A year ago, Ross Beer made a decision that many people think about but never take.

After 15 years working in sales and business development, he left employment behind and became the owner of TruGreen West Sussexthrough a franchise resale opportunity. Twelve months later, he looks back on a year of learning, growth and building a business he can genuinely call his own.

More Control Over the Future

Like many professionals, Ross enjoyed his career. But he wanted more control over his future and the chance to build something that was his.

Rather than starting a business from scratch, he chose to acquire an established TruGreen franchise. That gave him an existing customer base and an operational business from day one.

“When I started the business, I was looking for an opportunity to build something of my own while benefiting from the support of an established brand, and the TruGreen resale route offered exactly that.

Over the past year, I’ve gained valuable experience, grown the customer base and built strong relationships with customers. Those achievements have provided a great foundation for the future. It’s been an exciting first year, and I’m looking forward to what comes next.” Ross Beer

 

No Industry Experience Requried

One of the biggest misconceptions around the TruGreen Lawn Care franchise is that you need industry experience.

Ross proves otherwise.

Before joining TruGreen, his background was in sales and business development, not professional lawn care. What he did have was commercial experience, strong people skills and a desire to grow a successful business.

Over the last 12 months, he has run the business himself, carrying out consultations and treatments while developing a deep understanding of the operation.

His first year has been a successful one. The business has grown by 34%, demonstrating what can be achieved with the right mindset, hard work and a willingness to learn.

His experience reflects what TruGreen looks for in franchise owners. Not lawn care experts, but commercially minded people who can build relationships, provide excellent service and grow a local business.

 

Building Something Bigger

While Ross currently operates the business himself, his ambitions extend beyond being an owner-operator.

He plans to continue growing the customer base, recruit technicians and gradually transition towards a more management-led operation. That opportunity for long-term growth was one of the reasons he chose franchising in the first place.

For Ross, this was never about creating another job. It was about building a business with a future.

“Ross has had an excellent first year. He has embraced the opportunity, built strong customer relationships and demonstrated exactly the qualities we look for in franchise partners. His success shows that you don’t need industry experience to build a successful TruGreen business.” Ben Stacey, Brand Leader at TruGreen

Ross’s journey highlights an important point for anyone considering business ownership. You do not need a background in lawn care to become a TruGreen franchise owner.

Instead, TruGreen looks for ambitious, commercially minded people who are willing to learn, build relationships and grow a local business.

Could you be next?

With the UK professional lawn care market worth an estimated £1.5 billion, there continues to be strong demand for specialist lawn care services.

As he enters year two, Ross remains focused on growing the business and taking the next step towards his long-term vision.

For people considering a move into business ownership, Ross’s story shows that a franchise resale can provide an established starting point, while still giving you the opportunity to grow and shape the business yourself.

Frequently Asked Questions

Do I need lawn care experience to own a TruGreen franchise?

No. TruGreen looks for people with strong commercial skills, a customer-focused mindset and the ambition to grow a business. Full training and ongoing support are provided.

What is a TruGreen franchise resale?

A franchise resale is an existing franchise business that is available for purchase. Unlike starting a business from scratch, a resale often includes an established customer base, operational systems and trading history.

What are the advantages of buying a franchise resale?

A franchise resale can provide immediate access to customers, established processes and existing revenue, helping reduce some of the uncertainty associated with launching a new business.

Can I start as an owner-operated franchise?

Yes. Many franchisees begin by running the business themselves. As the business grows, there may be opportunities to recruit technicians and build a more management-led operation.

What support does TruGreen provide franchisees?

Franchisees receive training, operational support, marketing guidance and ongoing business development support as part of the wider TruGreen network.

How can I find out more about TruGreen franchise opportunities?

Availability varies by location and timing. You can find out more about current opportunities by visiting the TruGreen franchise website.

TruGreen North Cambridge Resale

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Opportunities to acquire an established TruGreen franchise don’t come along often.

Rather than spending years building a customer base from scratch, this resale gives you the chance to step into an existing business with 125 regular customers, recurring revenue and income potential from day one.

Serving a defined territory of more than 422,000 people across North Cambridge, the business has been built around long-term customer relationships and repeat lawn treatment programmes, creating a strong foundation for its next owner.

Why Buyers Choose Resales

Many people are attracted to business ownership but worry about the uncertainty of starting from scratch. A resale can offer a different route.

You’re acquiring an established customer base, proven demand and a business that is already generating revenue. Instead of focusing on finding your first customer, you can focus on growing an existing business and building on what is already there.

Key Business Highlights

  • 125 regular customers included
  • Approximately 90% recurring revenue
  • Annual sales of £50,544 + VAT
  • Strong gross margins
  • Low fixed costs of around £1,000 per month
  • No ongoing finance liabilities
  • Equipment included
  • TruGreen branded van available

Built on Recurring Revenue

One of the strongest features of this opportunity is the recurring nature of the business.

Around 90% of revenue comes from regular lawn treatment programmes, meaning customers return season after season. This provides a level of visibility and consistency that many new businesses take years to achieve.

With an established customer base already in place, you’ll be taking over a business that has genuine momentum.

A Territory with Growth Potential

While the business already generates over £50,000 in annual sales, there remains significant opportunity for further growth within the territory.

The business is currently owner-operated and requires approximately 45 hours per week during the busy spring period, making it ideal for someone looking to be hands-on while building a valuable long-term asset.

Whether your goal is to create a business or grow a larger operation, the foundations are already in place.

Is a TruGreen Franchise Right for You?

This is more than an existing customer base. It’s the opportunity to step into an established TruGreen business with proven systems, operational foundations and recurring revenue already in place.

Alongside 125 regular customers, you’ll benefit from:

  • A year’s local marketing support to help drive future growth
  • Proven business systems refined across the TruGreen network
  • Ongoing training and support from ServiceMaster Brands UK
  • Access to an experienced network of franchise owners
  • An exclusive territory with a population of over 422,000
  • The foundations to build on an already established business, rather than starting from scratch

For many buyers, that’s the real attraction of a resale. The hard work of building the foundations has already been done. The opportunity now is to take the business to its next stage of growth.

Ready to Learn More?

If you’re interested in owning an established business with recurring revenue, loyal customers and clear growth potential, we’d love to hear from you.

REQUEST THE PROSPECTUS or MAKE AN ENQUIRY

 

Why the TruGreen Lawn Care Franchise Stands Out in the UK Market

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Professional lawn care continues to grow across the UK as more homeowners look for help maintaining healthy gardens. Millions of homes have lawns, yet many owners lack the time or expertise to care for them properly.

This creates steady demand for professional lawn treatments.

For people exploring franchise opportunities, lawn care offers something practical. It combines everyday household demand with the chance to build a local service business.

Within this market, TruGreen has become one of the most recognised specialist lawn care brands operating in the UK.

A Specialist Lawn Care Brand

Many garden services include lawn care as part of a wider offering. TruGreen focuses entirely on lawn health.

This specialist approach allows the brand to develop treatment programmes designed specifically for grass care. Fertilisation, weed control, aeration, and seasonal treatments work together to improve lawn quality throughout the year.

Customers see visible results. As a result, many remain with the same provider for years.

For franchise partners, this matters. A clear specialist service makes it easier to attract customers and build long term relationships.

A Business Designed to Grow

One reason people choose TruGreen is the structure of the business model.

Rather than operating as a single technician, franchise partners build and manage the business. Trained technicians carry out lawn treatments while the owner focuses on developing the customer base and managing the team.

This structure allows the business to grow as demand increases.

TruGreen Brand Leader Ben Stacey explains:

“Lawn care is often misunderstood as seasonal, hands-on work. TruGreen is actually a service business built on systems, customer experience, and team leadership rather than simply physical labour.”

For franchise partners, the opportunity is to build a business rather than simply perform treatments.

Strengthening the Brand for Growth

TruGreen already had strong recognition in the lawn care sector. Recent work has focused on strengthening the systems that support franchise partners and ensure consistent service across the network.

“The brand already had heritage, credibility, and a proven service,” Ben Stacey explains.

“Our technical expertise on the lawn has never been in doubt. Before scale could happen, we needed to ensure the systems behind the service were consistent and structured.”

This work focused on strengthening the fundamentals that support franchise growth.

Clearer treatment plans, stronger brand standards, improved marketing frameworks, and more structured growth planning now support franchise partners as they develop their businesses.

These foundations help ensure the brand can grow while maintaining consistent quality.

A Recognised Brand with Local Opportunity

Brand recognition plays an important role when building a service business. Customers are more likely to trust a provider they recognise.

TruGreen combines national brand credibility with local ownership. Franchise partners operate within defined territories and build relationships with customers in their community.

This balance allows franchise owners to grow a local reputation while benefiting from the strength of an established lawn care brand.

With millions of lawns across the UK, the long-term opportunity remains significant.

A Franchise Built on Repeat Demand

Lawns require ongoing care throughout the year. Fertilisation, weed control, aeration, and seasonal treatments all form part of maintaining a healthy lawn.

Because these services repeat each year, many customers remain with the same provider long term.

For franchise partners, this creates a service business supported by repeat demand rather than one off jobs.

Combined with a recognised brand and structured business systems, TruGreen provides a platform for building a stable local business.

Is a TruGreen Franchise Right for You?

Many TruGreen franchise partners come from management, sales, or operational backgrounds rather than lawn care.

The most successful partners tend to share three characteristics:

  • They enjoy leading and developing teams
  • They want to build a long-term business rather than a jo
  • They value proven systems and structured support

For people with these qualities, the TruGreen model provides a clear path into business ownership.

Start Your TruGreen Franchise Journey

TruGreen continues to expand its franchise network across the UK and is looking for new partners who want to build a professional service business in their local area.

To learn more about the TruGreen franchise opportunity, available territories, and the support provided, prospective partners can request further information through the TruGreen franchise website.

Discover how you could build your own lawn care business with TruGreen.

From Local Service to Scalable Business: The Rise of Lawn Care Franchises in the UK

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Professional lawn care is becoming a growing opportunity in the UK franchise sector. What was once seen as a small local service can now develop into a structured business built on recurring customer demand.

Many homeowners want a healthy lawn but lack the time or knowledge to maintain it properly. Professional lawn care services meet that demand.

For people exploring a lawn care franchise UK opportunity, this creates the foundation for a business built on repeat customers rather than one-off jobs.

Understanding Professional Lawn Care

Professional lawn care is not about mowing grass. Healthy lawns require regular treatments to improve soil health, control weeds, and support strong growth throughout the year.

Most customers subscribe to annual treatment plans. Their lawn receives several scheduled visits across the year to maintain its condition.

For a business owner, these treatment programmes create recurring work and a stable customer base. Instead of relying on occasional gardening jobs, a lawn care franchise UK business focuses on long term service relationships.

Why Recurring Revenue Matters

One of the main advantages of a lawn care franchise is the recurring revenue model.

Once homeowners see improvement in their lawn, they usually continue with treatment plans year after year. Maintaining healthy grass requires ongoing care.

Each new customer therefore contributes to future income.

As the customer base grows, the business becomes more stable and predictable. Many treatments are already scheduled in advance, which helps franchise owners plan and manage growth.

Turning a Local Service into a Scalable Business

Lawn care works particularly well as a local service business.

Customers prefer providers who understand local conditions and deliver reliable results. When a lawn improves, neighbours often notice and enquire about the service.

With a TruGreen lawn care franchise UK territory, franchise partners operate within a defined local area. This allows them to build relationships in their community while steadily growing their customer base.

As demand increases, the business can expand by adding technicians and increasing treatment rounds. This is where lawn care moves beyond a single operator service and becomes a scalable local business.

The Value of a Management-Led Franchise Model

A key feature of the TruGreen franchise model is its management-led structure.

Rather than delivering every treatment personally, franchise partners focus on running and growing the business. Trained technicians carry out lawn treatments while franchise owners manage operations, marketing activity, and customer growth.

According to TruGreen Brand Leader Ben Stacey, this structure is important for long term business value.

“Long term value is built through leadership, not exhaustion,” says Ben Stacey.

“A management-led model allows franchise partners to step into the role of business owner rather than remaining the core labour unit indefinitely.”

This distinction also creates stronger growth potential.

“In the UK lawn care market, that difference matters. It allows franchise partners to scale their business, build resilience, and create exit value over time.

“Owner operators can build strong businesses, but management-led models build assets. TruGreen is designed for people who want to grow teams rather than simply increase their personal workload.”

Building the Foundations for Growth

While the TruGreen brand has long been recognised in lawn care, recent work has focused on strengthening the systems behind the business.

“The brand already had heritage, credibility, and a proven service,” Ben Stacey explains.

“Our technical expertise on the lawn has never been in doubt. Before we could scale, we needed to ensure the systems behind the service were consistent and structured.”

This meant strengthening several key areas of the business.

“We focused on the fundamentals. Clearer treatment plans, stronger brand standards, improved marketing frameworks, and more structured growth planning.

“Scale only works when the systems behind the business are repeatable. Otherwise you simply multiply inefficiency.”

Support for Franchise Partners

TruGreen provides franchise partners with training, systems, and support designed to help them launch and grow their business.

Support includes:

  • A full starter pack to support trading from day one
  • Machinery, products, uniforms, and stationery already specified
  • A TruGreen-branded vehicle wrap to establish local presence
  • A planned marketing launch using local PR, Google Ads, and targeted leaflet distribution
  • Year-one marketing assets and customer literature to support lead attraction, conversion, retention, and referral
  • Access to the TruGreen Business Management System, built for the network

Previous lawn care experience is not required. Many franchise partners come from management, sales, or corporate roles. The key skills are leadership, organisation, and a strong focus on customer service.

A Growing Franchise Opportunity

Demand for home service businesses continues to grow as more homeowners seek professional support with property maintenance.

Lawn care fits this model well. Gardens require regular treatment and customer relationships often continue for many years.

With consistent growth and strong customer retention, a TruGreen lawn care franchise has the potential to reach around £350,000 annual turnover within five years.

For business-minded individuals looking to start a lawn care business in the UK, this creates a clear route into business ownership supported by repeat demand and a structured franchise model.

To learn more about the TruGreen lawn care franchise UK opportunity and available territories, prospective franchise partners can visit the TruGreen franchise website and request further information.

TruGreen Expands Lawn Care Franchise UK Opportunities as Demand for Garden Services Continues to Grow

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Demand for professional lawn care services across the UK is creating new opportunities for people exploring franchise ownership.

More than 23 million homes across the UK have gardens. Around 100,000 new homes are built each year. Each property adds ongoing demand for lawn treatment and maintenance.

This steady household demand has helped the lawn care franchise UK sector grow in recent years. TruGreen, the world’s largest lawn care franchise, is expanding its network as more entrepreneurs look for structured routes into business ownership.

Unlike industries that rely on short term trends, lawn care services follow a consistent cycle of customer need. Healthy lawns require regular fertiliser treatments, weed control, aeration, and seasonal care.

For franchise owners, this creates repeat business and predictable revenue.

Customers usually sign up to treatment programmes that run throughout the year. Many remain with the same provider for several seasons. This customer retention helps franchise partners build stable businesses over time.

A Management-Led Lawn Care Franchise Model

The TruGreen lawn care franchise UK model is designed as a management-led business.

Rather than carrying out every lawn treatment themselves, franchise partners focus on building and managing the business. Trained technicians deliver the treatments while franchise owners oversee operations, marketing activity, and customer growth within their territory.

This structure allows franchisees to build teams and scale their service business.

“You do not need to be a lawn expert to succeed,” says Ben Stacey, TruGreen Brand Leader.

“The franchise partners who perform best are those who enjoy leading people, managing systems, and delivering a consistent customer experience.”

The opportunity is not simply to run a service route. Franchise partners can expand their team, increase customer coverage, and grow their territory over time.

A Franchise Sector Built on Recurring Revenue

One of the most common misconceptions about lawn care is that it operates only during a short season.

In practice, a lawn care franchise UK businesses run on planned treatment programmes across the year. Customers receive multiple visits covering fertilisation, weed control, pest treatments, and seasonal lawn care.

Because services repeat each year, customer retention drives long term growth.

As the number of customers increases, recurring revenue builds.

This model allows franchise partners to create a predictable service business supported by long term household demand.

Support for TruGreen Franchise Partners

Starting a lawn care franchise UK business requires structure and operational support.

TruGreen provides franchise partners with training, systems, and marketing support designed to help new businesses launch quickly and build momentum.

Support includes:

  • Defined territories based on household demand
  • A starter package including machinery, products, and uniforms
  • Branded vehicle graphics to increase local visibility
  • Marketing campaigns including PR, Google Ads, and leaflet distribution
  • Customer literature to support lead generation and retention
  • Access to the TruGreen Business Management System (BMS)

Training and operational support continue after launch as the business grows.

According to Ben Stacey, transparency and structure remain central to the TruGreen franchise approach.

“At TruGreen, clarity matters. It shows up in defined growth plans, structured marketing support, and honest conversations about cost, effort, and timing. We use the best data available to forecast outcomes so we can focus on building businesses that work operationally, personally, and financially.”

A Lawn Care Franchise UK Opportunity with Long Term Potential

Interest in home services franchises continues to grow across the UK as people search for businesses supported by everyday demand.

Lawn care fits this model well. Gardens require regular treatment, and customer relationships often last for years.

With consistent growth and customer retention, a TruGreen lawn care franchise has the potential to reach around £350,000 annual turnover within five years.

For people exploring franchise opportunities UK wide, this creates a practical route into business ownership.

TruGreen is now looking for new franchise partners who want to build teams, grow their customer base, and develop a professional service business in the lawn care franchise UK market.

To find out more about starting a TruGreen franchise and the territories currently available, prospective partners can make an enquiry through the TruGreen franchise website.

From Farm to TruGreen: The Story of TruGreen North Cambridgeshire

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How TruGreen North Cambridgeshire owner Dan Maxey went from a life in farming to owning a lawn care franchise.

There are numerous reasons to start a lawn care franchise, and as many backgrounds that our franchise business owners join TruGreen following.

Dan Maxey from TruGreen North Cambridgeshire came to lawn care from a farming background.

In this blog post, we explore the draw of lawn care after a life in farming and how being a farmer prepares you to deliver exceptional lawn care services and make money as a TruGreen business owner.

Joining TruGreen

Daniel left farming and started afresh because he needed a change in lifestyle, and he needed to provide for his family despite the cost associated with running a farm.

“The numbers [cost to provide for] for a small family [while] farming going forward did not stack up.”

He was drawn in by the amount of support offered by ServiceMaster Brands UK compared to other franchise opportunities, due to our support in various vital areas of business, supported by different specialist teams of experts in their fields, from marketing to operations, sales, and finance.

“I looked around at a number of franchise opportunities and liked the level of support provided [at TruGreen],” he says.

Transferrable Skills

Daniel has always had a long-standing affinity for growing things and being green-fingered. His lived experience as a farmer meant he’s been equipped with the practical skills needed to apply himself to a lawn care business, including some qualifications in his back pocket that helped him along the way doing lawn care.

“I have always known about growing things. It’s in the blood. I had spray and fertiliser qualifications and experience, so I had more than just textbook knowledge.”

Daniel’s advice for someone looking to make the change would be to take the leap and really commit to making the most of the business and the opportunity.

Take the first step towards growing the business of your dreams

Through the support of our dedicated franchise network and support team at ServiceMaster Brands UK, we give you everything you need to plant the right seeds for success and the tools and resources to foster your growth.

Through our comprehensive training academy, you can be a novice or expert in lawn care.

You’ll leave equipped with knowledge in all aspects of the business, from operations to sales and marketing, and access to a wide range of resources and equipment to start delivering a premier lawn care service to customers in your area.

Such as:

  • Our patented business management system
  • TruGreen Brand Hub: The one-stop shop for resources and information for marketing

If you’re considering taking the next steps towards your future, we’d love to hear from you.

Call 0116 275 9000 or email franchisesales@servicemaster.co.uk to learn more.

Unveiling the Green Revolution: Insights into the UK Lawn Care Market

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Insights into the ever-evolving lawn care market in the UK.

In an industry that’s as competitive as it is promising, staying ahead of the curve is not just an advantage; it’s a necessity.

Here are some key trends and insights that are shaping the lawn care market today from the industry experts from TruGreen UK.

Technology is Transforming the Industry

From robotic lawnmowers to smart irrigation systems, technology is revolutionising how we care for our lawns in the UK.

Customers are increasingly looking for innovative solutions that save them time and effort.

At TruGreen, we are at the forefront of this technological revolution, providing our franchise partners access to the latest tools and technology to serve their customers.

Personalisation is Paramount

Today’s UK consumers expect personalised experiences in every aspect of their lives, and lawn care is no exception.

Our franchise partners are leveraging customer data and insights to offer bespoke lawn care solutions tailored to the needs of each customer.

From customised treatment plans to targeted marketing campaigns, personalisation is helping our franchise partners stand out in a crowded market.

Health and Wellness are Driving Demand

The importance of outdoor spaces for health and wellness has never been more apparent in the UK.

As people spend more time at home, they invest more in their outdoor spaces, including their lawns.

A well-maintained lawn is not just aesthetically pleasing.

It also provides a safe and healthy environment for families to enjoy.

Our franchise partners are seeing increased demand for lawn care services because of this growing emphasis on health and wellness.

Professional over Amateur

Lawns can be brown, pest-infested or weed-ridden and not all solutions can be carried out safely with off-the-shelf products.

For that reason, the most effective treatments need to be delivered by professionals with professional products and that’s where the demand for lawn care providers comes in.

Want to learn more?

The lawn care market in the UK is evolving rapidly, driven by changing consumer preferences and technological advancements.

By staying ahead of these trends and embracing innovation, TruGreen and our franchise partners are positioned to capitalise on the many opportunities the UK lawn care market offers.

Are you looking to invest in a market bursting with opportunity?

See how we can help you today by calling 0116 275 9000 or booking an intro call with our Franchise Recruitment Manager to learn more.

What are the Advantages of Franchising?

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What can franchising do for you?

Franchising is a relationship between franchisor and franchisee wherein the latter buys into a brand to trade under their brand name using their products, services, and business model.

But why is this beneficial?

At TruGreen, we have been franchising in the UK since 2004 under the franchisor ServiceMaster Ltd, one of the founding members of the British Franchise Association in 1977.

So, it’s fair to say we know a fair bit about franchising.

There are many advantages of franchising for aspiring entrepreneurs, and we’ll discuss them in this blog post.

  1. Reduced risk

For anyone starting a new business, there is an element of risk involved?

Are your products and services good? Will people buy from you? What happens if something goes wrong?

With a franchise, you quiet many nagging worries that plague new business owners by working with people who have done it all before.

A franchisor knows their model works, they know its services sell – and the market for them.

Should you encounter an issue, it is likely that the franchisor and other franchisees in your network have been there before and already have a solution.

If you work with a top franchisor like ServiceMaster Brands UK, the risk of your business failing is greatly reduced compared to striking out on your own.

  1. An established brand

As a franchise, you’ll work with an established brand name.

Brand awareness is a vital part of any business’s marketing strategy.

As a franchisee, you’re not building this from the ground up, as your brand is likely to already have a presence in your area and the psyche of your prospective customers.

This can give you an edge over competitors, help to inspire customer advocacy and loyalty and provide you with more sales opportunities.

  1. Quality leadership and lower operating costs

As your franchisor, we will train you and help you identify the best strategies to manage your business operations effectively while keeping your costs low.

Operating as a franchise, especially one that has been trading for as long as we have, means you follow a business model that has been tailor-made to create IMPACT as effectively as possible.

You’ll do this while working to a budget relative and curated to the business model and estimation of where you should be at every stage of your business journey – from the beginning of day one to the end of your time with us.

We’re also working hard to make our business more sustainable – including how we conduct our administration and support processes.

At TruGreen, our work is all about keeping it green, from the lawns our franchisees work on, to the centralised support they can access.

This year, we’re curating environmentally conscious practices by moving to digital for our franchise resources for both recruitment and support – meaning that we create less carbon emissions and waste, while still supporting our franchisees to thrive.

This can roll out across our entire network with the larger support function we can provide as a franchisor, and would be harder to implement as a standalone business.

Furthermore, this also becomes a selling point for our franchisees, who can help their customers feel secure in the knowledge that they are working with an ethical and responsible company.

  1. Simplified procurement processes

Another advantage of franchising is access to quality suppliers and better deals, so you’re not marketing or advertising from scratch.

Our six-strong marketing team is dedicated to supporting you with your local marketing plans and delivering nationwide campaigns and strategies that boost the brand’s profile brand across the UK.

We’ll also conduct market research on the best potential locations and share the findings with you.

Your business will benefit from these promotions managed by us as the franchisor through the brand awareness, recognition and advocacy they generate.

We’ll also conduct market research on the best potential locations and share the findings with you.

This can also mean that any local procurement and partnership you wish to undertake will be made easier through our support.

For example, TruGreen was recently privileged to be the first lawn care provider in the UK to provide Acelepryn treatments for leatherjackets and chafer grubs.

See what a TruGreen franchise can do for you

Be in business for yourself, not by yourself with a TruGreen franchise, and capitalise on the massive opportunity in the expanding UK lawn care market by contacting our franchise sales team today.

Call 116 275 9000 or book an intro call with our Franchise Sales Manager to learn more about franchising with TruGreen UK.

What is Franchising?

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Franchising: Explained

TruGreen is the world’s largest lawn care franchise. But what is franchising?

Before you dive into the details of the opportunity here at TruGreen UK, or indeed, at any franchise, it’s essential to understand what franchising is and how it can help you in business.

In this blog post, we’ll walk you through the A-Z of franchising, including what it is, and how it can benefit you.

What is franchising?

The British Franchise Association (BFA), of which we have been members for 20 years, the UK’s leading franchising trade association, defines franchising as primarily a relationship.

This business relationship is at the heart of all franchising.

It involves the franchisor, who owns the brand, business model and proven systems for success, and the franchisee, who (via a franchise agreement) can trade under the brand.

This is, therefore, a contractual relationship.

To get technical, the contract binding the two parties is the “franchise”. However, that term usually refers to the business operated by the franchisee.

Instead, what is often referred to as franchising is the process of creating and safeguarding the brand and distributing its systems.

Types of franchising

TruGreen UK is an example of Business Format Franchising, the most commonly practiced form of franchise agreement.

Ahead of:

  • Product Franchising: Franchisees who exclusively sell or distribute the franchisor’s products.
  • Manufacturing Franchising: Third-party manufacturers obtain exclusive rights to produce and distribute products with the franchisor’s name and trademark.

What do you get from a franchise?

Like other forms of franchising, in a business format franchise, the franchisor provides the franchisee with its trade name, products and services.

However, it also provides its franchisees with an entire system for operating the business.

At TruGreen, this includes training, starter pack, operating manuals, brand guidance and standards, marketing strategy and hands-on one-to-one support, exclusive software and Business Management System and business advisory support from us, as the franchisor.

Want to learn more?

Franchising has many advantages that could make it right for you when starting a business.

Be in business for yourself, not by yourself with a TruGreen franchise, and capitalise on the massive opportunity in the expanding UK lawn care market by contacting our franchise sales team today.

Call 116 275 9000 or book an intro call with our Franchise Sales Manager to learn more about franchising with TruGreen UK.

TruGreen UK becomes an official partner of Life After Professional Sport

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TruGreen is one of three ServiceMaster UK brands to team up with LAPS to offer lucrative and scalable franchise opportunities to former professional athletes.

Have you ever wondered what happens to athletes after they retire from their sport?

That’s where LAPS come in.

Life After Professional Sport (LAPS) is a careers resource platform offering advice, networking and job opportunities for future, current and former athletes.

Our partnership

As partners, three ServiceMaster Brands UK brands – ServiceMaster Clean, TruGreen, and ServiceMaster Restore – are three of ten brands that work exclusively with LAPS to provide entrepreneurial opportunities to former athletes across a range of sports.

These sports are typically football, cricket, tennis, rugby and athletics, but they have supported sportspeople in sports like snooker, cheerleading and more to build their new life after retiring from the sport.

The TruGreen UK Franchise Opportunity

TruGreen’s roots can be traced back to 1973, when the company was founded in Michigan, USA and was purchased by ServiceMaster in 1990, bringing exceptional lawn care services to the UK from across The Atlantic.

Since then, the TruGreen brand has become synonymous with exceptional service, the highest standard of tailored lawn care treatments and technological advancement both behind the scenes and in their service offering.

Through unique systems for success and market-leading products and services, we’re always looking ahead for ways to advance lawn care franchising.

Our next advancement offers exceptional franchise opportunities to athletes looking to step off the pitch while still keeping it green.

Alan Lewin, Managing Director of ServiceMaster Brands UK, says:

“There are a lot of similarities between what makes a great professional athlete and a brilliant entrepreneur. From discipline to motivation, commitment and the desire to play to win. Our partnership with LAPS is a way we can help sportspeople bridge that gap and become great business leaders.”

“Our brands present an opportunity for athletes to find their next steps through a scalable management franchise, all while benefitting from years of business experience, a proven model and centralised support from a renowned franchisor to help them be in business for themselves, not by themselves.”

ServiceMaster Brands UK Franchise Recruitment Manager Matt Fowler adds:

“ServiceMaster UK is proud to partner with Life After Professional Sport, supporting their members as they transition from professional sport into new chapters of their lives.”

“Together, we’re united in our aim to provide essential resources and guidance for those considering a franchise as part of their new chapter. I am delighted to have secured this partnership and look forward to working closely with the LAPS Team and their members.”

Robbie Simpson, former professional footballer and LAPS co-founder, adds:

“LAPS was founded to help sportspeople understand their huge potential in the workplace and connect them with opportunities and dynamic businesses that recognise that potential.”

“Sportspeople are a hugely diverse bunch, and here at LAPS, we work with businesses in various ways. Franchises can be a great way for athletes to build their own businesses with a supportive team behind them. ServiceMaster Group share our values in understanding what athletes can do in the business world, and we can’t wait to see what this partnership yields.”

Are you a sports professional?

If you’re looking for your next opportunity after a professional sports career, you might find your future with TruGreen UK.

Call 0116 275 9000 or book an intro call with ServiceMaster UK Franchise Recruitment Manager today to learn more.

TruGreen UK seeks to recruit six ambitious lawn care franchise business partners by the end of 2024

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Looking for your next business opportunity? You just found your people.

With over 30 years of franchising experience across England, Scotland, Wales and Northern Ireland, TruGreen UK is springing into 2024 with ambitious goals to help driven entrepreneurs expand their portfolio with a proven franchise opportunity.

Who is TruGreen UK?

TruGreen UK is a brand under ServiceMaster, a prestigious figure in the worldwide franchising sector and has been franchising as ServiceMaster Brands UK for over six decades, offering entrepreneurs the chance to be in business for themselves, not by themselves.

ServiceMaster was founded in 1929 in Chicago, Illinois, by former minor-league baseball player Marion E. Wade as a moth-proofing company and began franchising in 1952.

TruGreen is the largest lawn care franchise in the world and has been franchised in the UK since 1990.

We are renowned for delivering professional lawn care services to the consumer, as well as being recognised as a money-making business opportunity for entrepreneurs across the country.

Shifting up a gear

With over 400 franchise territories across the UK and aspirations to recruit our next six TruGreen franchisees this year, 2024 is already big for ServiceMaster Brands UK.

Kicking off the year, ServiceMaster welcomed a new Franchise Sales Manager and partnered with Life After Professional Sport, making ServiceMaster Clean, ServiceMaster Restore, and TruGreen in the UK three of ten trusted brands to provide the next steps for professional athletes looking for their next opportunity.

We’re also working hard to make our business more sustainable in every way – including how we conduct our business processes.

This year, we’re curating environmentally conscious practices by moving to digital for our franchise resources for both recruitment and support – meaning that we create less carbon emissions and waste, while still supporting our franchisees to thrive.

At TruGreen, our work is all about keeping it green, from the lawns our franchisees work on, to the centralised support they can access.

These changes mark a distinct shift in gear.

While as a franchisor, ServiceMaster Brands UK will always stay true to our unwavering dedication to supporting our partners to thrive, our focus for the road ahead is ambition.

Within TruGreen, we are looking to recruit six new franchise business owners in 2024 in areas like:

  • Leicester
  • Nottingham
  • Cambridge
  • Norwich
  • Birmingham
  • Liverpool

The Opportunity Ahead

TruGreen UK offers a lucrative opportunity for business-minded individuals who want to grow a scalable, multi-unit operation with a significant return and asset value through a unique model for success within an expansive industry with high demand and no growth ceiling.

If you want to develop a scalable business by using every aspect of the support TruGreen offers, we have the tools to help you grow.

Though our business is service-focused, the opportunity is for a sales and marketing business, not owner-operated outfits.

From day one, a franchisee’s role will be running the business as a manager to develop the business through structured sales and marketing plans.

With TruGreen, you do growth work, not grunt work.

Our brand provides provide the structure. It’s your job to get in and drive.

Sound good?

Find your future with TruGreen UK by calling 0116 275 9000 or booking an intro call with our Franchise Recruitment Manager today to learn more.

How TruGreen helps you grow within the lawn care market

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Growing Lawns: A flourishing market

As an aspiring entrepreneur, you want the best for your business.

Naturally, a vital assessment to make before you invest is that of the market you’ll be working and trading in.

With so many markets, identifying the right market for you is essential.

We’ve worked in the lawn care market for over 30 years, making us best-placed to help savvy investors capitalise on the growth opportunity.

Here’s all you need to know about the lawn care market.

  1. Market Size

The size of the lawn care market is constantly growing.

87% of households in the UK have a garden, which equates to over 23 million homes in the UK where you can make money. And counting…

Over 200,000 new homes are built in the UK each year, meaning your investment value grows yearly, too.

  1. Urgency and desire for service

Homeowners in the UK are trending to follow that of the United States, where the lawn care market was born and is estimated to be valued at around $100 billion annually.

Time-poor but house-proud residents know the value of a lush green lawn free of weeds.

But, they often struggle to maintain the garden on their own.

There are many reasons for homeowners to desire professional lawn care treatments.

Whether that is to save time, energy, and money or to make the neighbours green with envy,

Homeowners facing damage from increased weather issues (which have also increased in recent years) have a more pressing need for professional treatment.

In these situations, lawn care professionals are often the only option for desperate lawn lovers needing urgent, expert help.

Moreover, in some cases, lawn care professionals become essential due to their access to exclusive products and equipment.

This growing desire has contributed to the development of the market.

All this means the market has a 1.78% CAGR 2024-2028.

  1. Financial Performance and Pricing Potential

The per-person revenue in the lawn and garden market in the UK in 2024 (using total population figures) is around £133.

In contrast, the average customer spend for a TruGreen franchise business is £285 a year – with the potential to grow to £384 by Year 5!

A 1% market share in a territory of 166,815 households amounts to 1668 customers.

Therefore, the estimated average revenue potential annually is around half a million pounds!

  1. Evergreen potential

Evergreen potential is the amount of an offering that requires less additional work to continue to sell your product.

Working on a TruGreen business requires repeated, concerted sales and marketing efforts.

These are easily differentiated by quarter to be seasonally repeated.

As an investor, your focus is in a business development capacity, working with us to grow your operation, with the goal of growth and expansion through oversight.

However, the repeated nature of the sales and marketing content means that much of our offering is evergreen, and any changes that do occur within the market or from an operational standpoint will be forecast and managed through our centralised team of experts and support staff.

Are you looking to invest in a flourishing market?

If you want to invest in a business that capitalises on a thriving market, look no further than TruGreen UK.

To learn more about what we offer and how we support you to succeed in the lucrative lawn care market, book a TruGreen brand intro call with our Franchise Recruitment Manager today.

How to write an effective and reliable business plan

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The essentials of writing a great business plan.

So, you’re ready to write your business plan.

First of all, congratulations on deciding to go into business!

The business plan is one of the first (and most important) documents to complete when starting a business.

Making it a good one is vital for many reasons.

Whether it is to apply for finance, attract a business partner or give you a clear path to achieving your business dreams, ensure that your plan achieves what you set out for it to do.

What needs to be covered in a business plan?

Executive Summary

The purpose of your Executive Summary is to make your business proposition understood by others.

Think of it as a short paragraph outlining what your business is and what it sets out to achieve.

Business Description

In addition to your summary, the business description should further detail your business’s purpose.

Here are some key questions to consider when writing this section.

  • What are the products/services it will provide?
  • What is its overall structure?
  • How will it achieve the business goals?

Market Analysis

This section is dedicated to the research underpinning your decision to go into business.

It includes market, competitor, and customer research.

It may be helpful to use SWOT analysis here.

People & Processes

Outline the people and processes that will be used to run the business effectively.

Organisational charts and process maps are your friends when constructing this section.

Marketing Plan & Sales Strategy

How will you attract customers/clients?

In this section, describe the activities that will take place to attract customers to enquire and buy from you.

Financials

Reveal the financial goals and expectations of the business in this section.

This proves the financial viability of the business.

Profit and loss, cash flow and balance sheets are good models here.

How a franchise model helps your business plan

With a franchise business like TruGreen, you have the support of a world-renowned franchisor and nationwide brand.

As a result, the stress of writing a business plan is massively alleviated as much of the content is pre-established.

Can’t think of a sales pitch? We can.

We already have.

With over 30 years of experience in what we do, our proposition (delivering professional and expert lawn care treatments to lawn lovers across the UK) is already set out.

As are our core services, the market, competitor and customer research.

TruGreen’s systems for success have been tried, tested and proven to provide excellent results.

As a global name in lawn care for over 30 years, TruGreen helps entrepreneurs thrive by providing the support to be in business for yourself, but not by yourself.

Our model gives you the support, tools, technology, and expertise in operations, sales, marketing, and recruitment to set up a thriving business in a matter of weeks.

Thus granting you the opportunity to turn over up to £72,000 in Sales Revenue and £55,000 in Gross Profit in the first year alone.

Working with our dedicated team, you’ll have support in your operational, sales and marketing activities to ensure you hit the ground running and are on the path to continued growth and success.

This includes a comprehensive starter pack that contains all the marketing and branding materials you need to make a great first impression.

Including:

  • Marketing and promotional materials
  • Vehicle branding package
  • Fully bespoke and maintained website
  • Pre-launch support from over 40 head office staff
  • Products, equipment, uniforms, stationery
  • Pre-planned Marketing Launch: local PR, Google Ads and a leaflet drop, targeted directly at your key customer base
  • TruGreen Bespoke Business Management System

As part of a franchise business, you’ll still be writing a business plan, but with the content and support behind you.

Don’t know where to start? We do.

There’s so much to get from a world-renowned franchisor.

Everything that we offer is to help you on your way to business success.

Whether that’s providing support with finances or giving you the tools for an excellent business plan.

See what we can do for you today by calling 0116 275 9000 or email franchisesales@servicemaster.co.uk to find opportunities near you.

TruGreen in Newbury and Basingstoke charity skydive raises £1100 for Living Paintings

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Giving back to the community we serve in Newbury and Basingstoke.

At TruGreen UK, we’re all about supporting healthy growth.

Whether through the work we do daily in helping develop lush green lawns or in supporting the fruition of our communities.

TruGreen in Newbury and Basingstoke have recently traded their regular day-to-day on solid ground for falling with style by undertaking a charity skydive for Living Paintings.

Who are Living Paintings?

Living Paintings is a charity in Newbury that supports blind and partially-sighted children and adults by providing them with touch-to-see and audiobooks – helping them experience the joys of reading.

 What TruGreen did

Tracey, who is married to business owner Mike Lethbridge, works within TruGreen Newbury and Basingstoke in an administrative and finance capacity alongside working with Living Paintings.

She recently undertook a skydive from 14,000 feet to raise money for the charity and raised £1,100 in the process!

This money will allow Living Paintings to do much to help the children they support, as just £5 a month can supply one child with as many free books as they wish throughout the year.

This is a brilliant achievement and was undoubtedly an exhilarating experience for Tracey.

If you’d like to see ways you can support Living Paintings, visit their donations page today.

Contact Us

If running your own professional lawn care company, backed by 30 years of experience as an industry leader sounds like the opportunity for you, contact our friendly franchise sales team on 0116 275 9000 or email franchisesales@servicemaster.co.uk to find opportunities near you.

The first steps to buying a franchise

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Turn the corner using a proven franchise business model. 

A franchise is the perfect route if you want to be in business for yourself but not by yourself.

They offer the benefit of an established brand, a proven business model and support in the areas where you need it.

There are almost 48,000 franchise businesses in the UK, and many brands to choose from.

But this much choice can be a little daunting. Analysis paralysis is real. It’s so easy to get caught in its safety net.

With that in mind, we’ve put together a few pointers to help set you on your way to breaking free from the 9-5.

Why are you looking at a franchise?

It’s important to know what your ‘why’ is. Why do you want to go into business?

Here are some common whys:

  • “I want to be my own boss.”
  • “I’ve noticed a gap in the market.”
  • “I can do it better than they do it.”
  • “I want a better lifestyle for my family.”
  • “I want to invest my redundancy/inheritance.”

Once you know why, it’s easier to find something suitable.

What are your options?

Your options are likely narrowed down by the available territory, cost, commitment, and credentials required to join.

Taking all of those into account, you’ll still find yourself with a lot of options. Choose the one most suited to your ‘why’.

Then, do your research.

Research  

Simply for ease, online research is the best place to start.

Methods of online franchise research:

  • Take a look at franchise directories
  • Read published franchise articles
  • Check associations like the BFA (British Franchise Association)
  • Visit franchisor websites
  • Follow social media channels for a broad and varied spectrum of opportunities.

For offline research, speak to franchisees and ask for advice from respected sources.

Where possible, utilise the franchise opportunities’ services for insight into the business.

Enquire & Engage

Once you have narrowed your search, enquire with the franchise brands that most suit your ‘why’.

Now is your opportunity to conduct more in-depth research and to form a relationship with the franchisor.

In franchising, relationships are the bread and butter. They make the world go around.

So, make sure it clicks. The business and the brand feel right for you to take advantage of the opportunity.

ServiceMaster Ltd. is committed to aiding your research, ensuring your decision to join us is right for you.

Contact Us

If running your own professional lawn care company, backed by 30 years of experience as an industry leader sounds like the opportunity for you, contact our friendly franchise sales team on 0116 275 9000 or email franchisesales@servicemaster.co.uk to find opportunities near you.

Looking to get out?

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Leave behind your 9-5 for life outdoors, developing a profitable lawn care business.

At TruGreen UK, we’re passionate about nature and the slice of it we help our customers nurture in their back gardens.

With over 40 years as leaders in the lawn care industry and known as the world’s largest lawn care brand, we have market-leading specialist products, industry know-how and the latest equipment to help lawn lovers across the nation grow the lawn of their dreams.

If you dream of breaking free from the grind of a 9-5, head for the outdoors with TruGreen today.

Through our tried and tested business model, we give you the tools and expertise you need to make upwards of £125,000 gross profit in the first two years.

And… doing something you love.

Join the many business owners who waved goodbye to their desk jobs for the career of their dreams…

Like Michelle and Peter from TruGreen Cardiff, the Vale and Bridgend, who left banking and IT management for a life lived outdoors.

“We were looking for something we could do in partnership, be our own bosses, and jump off the corporate hamster wheel.

With TruGreen, you get to do all aspects of the job. Rather than being a cog in a huge machine, you own the machine.

Before, many of our customers were faceless, the other side of IT systems.

Now, we’ve got to know our customers, and that was incredibly rewarding because you’re being seen as more than just the lawn keeper and a trusted professional.

There are lots of mental health benefits. We can balance our work life and be here for the kids.

We didn’t realise how often we had to say no in our old jobs.”

Or David Brown from TruGreen North Leeds and Harrogate, who used to work as a teacher.

“I’ve always enjoyed working outside and working in the garden.

The older I got, the more I thought, I don’t want to spend the rest of my working life indoors. I just thought, well, the only thing I could do is do something by myself. It seemed like the right time to take that big jump before the kids got too old and I didn’t have the energy to do it anymore.

I still get excited when you grow things from seed, it seems like something quite magical that you can take something, and it just becomes a thing. And that’s not gone away.”

Take the first step towards growing the business of your dreams

Through the support of our dedicated franchise network and support team at ServiceMaster Brands UK, we give you everything you need to plant the right seeds for success and the tools and resources to foster your growth.

Through our comprehensive training academy, you can be a novice or expert in lawn care.

You’ll leave equipped with knowledge in all aspects of the business, from operations to sales and marketing, and access to a wide range of resources and equipment to start delivering a premier lawn care service to customers in your area.

Such as:

  • Our patented business management system
  • TruGreen Brand Hub: The one-stop shop for resources and information for marketing

This can support you to turn over up to £72,000 in Sales Revenue and £55,000 in Gross Profit in the first year alone!

Could this be you?

If you’re considering taking the next steps towards your future, we’d love to hear from you.

Get in touch with our friendly franchise sales team today on 0116 275 9000 to find available opportunities near you.

Grow a healthy and profitable business fast with TruGreen  

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Want a healthily growing business that makes sizable profits fast?

Of course, you do!

At TruGreen UK, we know what it takes to grow a healthy and profitable business.

With over 40 years as leaders in the lawn care industry and known as the world’s largest lawn care brand, we’ll help you nurture a fast-growing lawn care business.

Through our tried and tested business model, we give you the tools and expertise you need to make upwards of £125,000 gross profit in the first two years.

How?

We’re experts in lawn care and business, and we hope that, in joining our network, you are too.

Through the support of our dedicated franchise network and support team at ServiceMaster Brands UK, we give you everything you need to plant the right seeds for success.

We’re not just providing the seeds – but the tools and resources to foster growth too.

Through our comprehensive training academy, you can be a novice or expert in lawn care.

You’ll leave equipped with knowledge in all aspects of the business, from operations to sales and marketing, and access to a wide range of resources and equipment to start delivering a premier lawn care service to customers in your area.

Also included…

Our patented business management system.

Known as BMS, this handy tool helps you track leads, customers, revenue and more.

We also offer a Brand Hub, curated by our dedicated team of marketing experts, providing all the materials and information for marketing physically and online in one place and accessible at the push of a button.

Seasons of growth

In the first year, it’ll be hands-on.

As an owner-operated business, you’ll be out and about in a TruGreen van, aerating, scarifying and fertilising (amongst other processes) lawns for happy customers near you.

At TruGreen, as we work in the great outdoors, we follow the cycles of the seasons, with March to May being the busiest time of the year.

But don’t worry.

Come the winter, you’ll still be busy, as proper lawn care is ongoing and regular.

As the cycles of the natural world keep turning, so does the life of your business, as you can turn over up to £72,000 in Sales Revenue and £55,000 in Gross Profit in the first year alone.

And with a healthy profit in your pocket, you can start preparing for expansion as you grow your business yearly, to expand your fleets, bring on technicians and put more vans on the road.

Following this growth cycle, you can grow your business healthily with a great return and over 70% gross profits.

Each of our territories has a minimum of 120,000 households, with 40,000 of them being ABC1 demographics.

And with 87% of properties in the UK estimated to have a garden, the lawn care market houses unprecedented growth opportunities for those willing to grasp that nettle.

Take the first step towards a greener future today by enquiring with TruGreen UK.

Call 0116 275 9000 to learn about opportunities near you today.