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The benefits

The most comprehensive and growth-driven opportunity in the lawn care market.

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TruGreen’s roots can be traced back to 1973, where the company was founded in Michigan USA. Fast-forwarding 17 years to 1990, the brand was purchased by ServiceMaster, bringing exceptional lawncare services from across The Atlantic.

Over the years, the brand has become synonymous with exceptional service and the highest standard of tailored lawn care treatments. TruGreen remain the largest lawn care franchise in the world, with the same authentic roots, but with the added advantage of a keen focus on technological advancements.

Our goal is simple- healthy, green grass with no weeds! A lawn which every TruGreen customer can be proud of.

A brand tied synonymously to professional lawn care and known as one of the most recognised lawn care brands in the world.


From our uniform, to our leaflets, our website and our vans – our brand is familiar within the lawn care market. A number 1 choice indeed! 

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What You’ll Get

You’ll receive all of the familiar benefits associated with joining a franchise; Including the business model, established brand and franchisor support, but with a TruGreen franchise, you’ll also benefit from the following;

A seat on our comprehensive Training Academy covering all the business disciplines required to run a first-rate lawn care business.

A complete Starter Pack including much of what you’ll need to get started in your new venture, including machinery, products, equipment, uniforms, stationery, a TruGreen branded vehicle wrap, and £20k of marketing assets carefully designed to generate over 285 customers in your first year.

A pre-planned Marketing Launch, including local PR, Google Ads and a leaflet drop, targeted directly at your key customer base to promote your services.

The TruGreen Business Management System (BMS) is entirely bespoke to address the needs of the business owner and the customer. Exclusive and unique to the TruGreen franchise network.

Of course, unrestricted access to all things ‘TruGreen’ can be expected, including our recipe to success! 

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A team who are passionate about your success.

Although you’ll work closest with Steve and Aaliah, you’ll also benefit from the professional guidance of the entire team at the Franchise Support Centre, covering every aspect of business expertise that you might need.

Steve Welch

Brand Leader 
Leading the way

  • Your “go-to” person for all aspects of business support
  • Providing unbeatable expertise, drawing on over 40 years in the lawn care industry
  • ‘Treatment Plan’ for business growth

Aaliah Chik

Marketing Manager
Growing your market

  • Tailoring your marketing plan, bringing your business to your customers
  • Positioning the brand as the ‘Sun’
  • Technology and innovation keeping you ahead of the curve

Let’s talk!

Call us on 0116 275 9000
or email us from here

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ServiceMaster Limited incorporated and registered in England and Wales with registered number 01250088 whose registered office is ServiceMaster House, The Whittle Estate, Cambridge Road, Whetstone, Leicester LE8 6LH and whose correspondence and trading address is ServiceMaster House, The Whittle Estate, Cambridge Road, Whetstone, Leicester LE8 6LH.

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