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Brand
TruGreen’s roots can be traced back to 1973, where the company was founded in Michigan USA. Fast-forwarding 17 years to 1990, the brand was purchased by ServiceMaster, bringing exceptional lawncare services from across The Atlantic.
Over the years, the brand has become synonymous with exceptional service and the highest standard of tailored lawncare treatments. This is still the case today but with more of a focus on technological advancements too.
Our goal is simple- healthy, green grass with no weeds! A lawn which every TruGreen customer can be proud of.
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What You’ll Get
You’ll receive all of the familiar benefits associated with joining a franchise; Including the business model, established brand and franchisor support, but with a TruGreen franchise, you’ll also benefit from the following;
A seat on our comprehensive Training Academy covering all of the business disciplines required to run a first-rate lawn care business.
A complete Starter Pack including much of what you’ll need to get started in your new venture; including machinery, products, equipment, uniforms, stationery, literature and a TruGreen branded vehicle wrap.
A pre-planned Marketing Launch including local PR, Google Ads and a leaflet drop, targeted directly at your key customer base to promote your professional services fulfilling their lawn care requirements.
The TruGreen Business Management System entirely bespoke to address the needs of the business owner and the customer. Exclusive and unique to the TruGreen franchise network.
If that wasn’t enough, you’ll also get unrestricted access to all things TruGreen, including our knowledge banks, training academies and corporate events.
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Support
A team who are passionate about your success.
Although you’ll work closest with Steve and Aaliah, you’ll also benefit from the professional guidance of the 40+ team at the Franchise Support Centre, covering every aspect of business expertise that you might need.
Steve Welch
Brand Leader
- Your “go to” person for all aspects of business support
- Providing unbeatable expertise, drawing on over 40 years in the lawncare industry
- Future planning for your business
- Overseeing and developing the TruGreen network
- Monitoring franchisee performance
- Recruiting, training & developing our franchise partners.
Aaliah Chik
Marketing Manager
- Building your marketing plan with you
- Providing guidance on appropriate marketing activity
- Promoting the TruGreen brand nationally
- Getting your business seen
- Exploring the latest marketing trends.
