Back in 2019 when we were evaluating our brand and making decisions for 2020, we could never have predicted what was in store for our franchise in 2020.
That said, our brand has developed, our franchise owners have built resilient businesses that have stood the difficult trading conditions that the pandemic has brought upon the globe.
The very early part of the year in January and February, the brand operated as expected, delivering winter lawn care treatments to customers across the United Kingdom.
In early Spring, news on the horizon was of the virus and we were able to communicate to our customers some changes required to ensure the business could operate safely, at distance and with enhanced hygiene measures in place to protect employees.
As our franchise owners were able to adapt quickly, it meant that many customers were still able to enjoy the lawn care services that they have come to expect, and franchise owners saved much of their business through delivering services differently, but safely.
As lawn care services are provided outdoors and at a social distance from customers and other TruGreen employees, the TruGreen network was largely unaffected.
Some franchise owners saw new customers as they were spending more time outdoors and wanted to enjoy the splendour of their garden.
In short, whilst 2020 proved to be a difficult year, utilising our support, TruGreen franchise owners have showed new learnings and developed their businesses to survive in the new normal. As such, our brand has become more unified and much stronger.
All franchise owners are fully supported in all aspects of business not only by the franchise support centre, but also by the peer network of existing TruGreen business owners.
Stronger together, TruGreen Franchise.