Having a brand is extremely important if you want to differentiate yourself from others, ensure consistency and build recognition.
A brand isn’t just a logo, it’s the whole business image and everything that it stands for. The idea of a brand is for it to become desirable, that individuals want to be a part of it, get a slice of the action.
The logo and brand styling are of course important. They need to be attractive in a typically crowded market place to grab the attention of the purchaser. It’s much easier to create brand awareness in the modern day because there are so many mediums that it can be shared on.
What brands are you thinking of?
- Soft drinks brand where the main colour is red
- Low cost airline where the main colour is orange
- Supermarket where the main colour is green
It’s likely that we’re all thinking of the same three brands with their distinctive brand styling.
Joining an established brand such as TruGreen
That’s why joining an established brand such as ours helps you to open doors, particularly in those early days. The brand is established and has gained recognition over 30 years so that customers feel that they know and can trust you already.
A head start in starting up is beneficial to entrepreneurs because it helps remove some of the risk associated with start-ups and helps the business to gain customers right from the start.
With clever marketing initiatives proven successful by the franchisor, the brand can be exposed faster and more effectively, to increase market share further.
If you would like to learn more about our brand and how you can become a part of it, speak to a member of our franchise recruitment team today.